MOCA Systems, Inc.

Marketing Communications Manager

Boston, MA
Full Time
Experienced
Title:          Marketing Communications Manager
Location:   Boston, MA

About MOCA Systems, Inc.:
As an outgrowth of MIT research in construction simulation and planning, MOCA Systems, Inc. (MSI) was founded to develop and deliver services and software solutions for large-scale, complex construction, resulting in the creation of MOCA Services and Continuous Alignment System™ for construction Owners and Touchplan® for Owners, Architects, Engineers, and Contractors. In both categories, MSI is a leading solutions provider.

Headquartered in Boston, MA, MSI has a strong presence providing Owner’s representation, cost engineering, planning, facility condition assessments, and project and construction management services. Clients include the National Security Agency (NSA), the National Geospatial Intelligence Agencies (NGA), P&G, Exyte, Cianbro, Brasfield & Gorrie, the Department of Defense, Salt Lake County, the Alamo Colleges District, Texas A&M, Skanska, and more.

About Our Software Division:
Touchplan® is the premiere software offering of MOCA Systems, Inc. Used on the most projects, by the most users, to optimize the largest construction volume, Touchplan is the number one construction planning and analytics platform. The real-time, cloud-based solution enables the collaborative planning essential for preventing schedule and budget slippage. It also provides Owners and Contractors the instant insights they need to track progress and anticipate problems on projects.  To learn more, visit www.touchplan.io. 

About Our Services Division: 
MOCA Services is a full-service provider for Owners in the design and construction industry. Our battle-tested programs help clients make their projects successful from project ideation, through construction, and to occupancy. MOCA Services is relationship-focused and provides solutions for on-time, on-budget, and on-scope delivery of large, complex, and socially important projects. To learn more, visit moca-pm.com.

Summary:
Are you a dynamic storyteller with a knack for crafting compelling narratives that engage audiences and drive results? MOCA Systems, Inc. (MSI) is seeking a Marketing Communications Manager to join our team and elevate our brand presence in the architecture, engineering, and construction (AEC) industry through strategic content creation and messaging. In this role, you will develop and implement content strategies to raise awareness of our services and software offerings, generate marketing-qualified leads, and enhance engagement across social media platforms. You'll collaborate with clients, industry experts, and internal teams to create diverse content, including email copy, blog posts, press releases, case studies, and more. If you're passionate about content marketing and ready to make an impact, we want to hear from you!

Duties & Responsibilities:
  • Write engaging, narrative-driven content that captivates audiences through compelling storytelling techniques.
  • Develop strategy for content and messaging that raises the awareness of MSI’s services (MOCA Services) and software (Touchplan) offerings and drives traffic to our websites to generate Marketing Qualified Leads. Content includes Email copy, website copy, social media posts, case studies, blogs, long-form content, press releases, trade press articles, etc. 
  • Create weekly social media plan for MSI and Touchplan. 
  • Assist in the development of a corporate communications plan and messaging for MOCA Systems, Inc.
  • Connect with clients and develop comprehensive case studies that tell the story of their experience with MOCA Services and Touchplan and showcase our solutions’ value. 
  • Develop strategy and content and manage all MSI social media channels and promote engagement with internal teams. 
  • Oversee MSI’s public relations, which includes the development & distribution of press releases, actively pitching content pieces to industry publications and respond to inquiries from the media.
  • Develop blog content related to construction, Lean best practices, construction technology, and any relevant industry topics.
  • Work with Touchplan partners to create content that allows them to effectively market the greater value of Touchplan to their client base.
  • Collaborate with MSI Economist and project manage the creation of Quarterly Construction Economy Report and promote through relevant marketing channels.
  • Work with the marketing team to develop video content that promotes MSI’s services and software offerings. 
  • Manage Touchplan’s podcast network to tell interesting industry stories and elevate the awareness of Touchplan in the construction market.
Qualifications:
  • Bachelor’s degree required.
  • Experience in the architecture, engineering, and construction (AEC) industry is required. 
  • A working knowledge of on-site SEO, such as site structure, internal linking, optimizing content, etc.
  • 5+ years of creating a variety of content programs.
  • Strong research, writing, and editing skills.
  • Strong communication and interpersonal skills.
  • A strong understanding of content storytelling.
  • Self-starter and independent thinker with strong project management skills.
  • Demonstrated ability to work independently with limited supervision.
  • Entrepreneurial and collaborative with a strong sense of urgency and comfort with ambiguity.
  • Must be able to respond quickly in an environment of changing priorities.
  • Experience with packaging and creating assets for long and short forms of content.
Equal Opportunity Employer Statement:
MOCA Systems, Inc. (MSI) is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of any kind: MSI is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at MSI are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, sexual orientation, gender identity, national origin, veteran, disability, or any other status protected by the laws or regulations in the locations where we operate. MSI will not tolerate discrimination or harassment based on any of these characteristics. MSI encourages applicants of all ages.
 
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