Brand Magic

Brand Magic, the #premier annual event for branding and marketing professionals, held its highly anticipated #9thedition on 16th May at the illustrious Intercontinental Resort #Balaclava. Under the resonating theme of ‘Branding Beyond Boundaries’, the event delved into the realms of #innovative #brandstrategies, transcending conventional limits. Ravin Lama, Chairperson of the Organising Committee for Brand Magic 2024, emphasised the significance of breaking traditional #boundaries in #branding. The unveiling of the Brand Book 2024 marked a highlight of the event, showcasing a compilation of #articles and #casestudies elucidating the intricate world of #branding. The prestigious #TopBrands of #Mauritius 2024 #awardsceremony was graced by Philippe Espitalier-Noël, CEO of Rogers Group. This annual accolade, conducted by Analysis - an affiliate of Kantar in partnership with Mind Initiatives, recognises the most prominent brands across various categories in #Mauritius. Moreover, #Internationalspeakers shared their #perspectives on #branding in the #modernlandscape - Sheila Berman Sameer Muley Emmanuel Upputuru Marie-Claire Maalouf Philippa Dunjay Rishabh Lama Bhawana Maskey

It has been over a week since the illuminating Brand Magic 2024 event, but the insights and ideas continue to percolate. Gathering such a diverse assembly of innovative minds was truly inspiring. I was honored to share my perspectives with such an engaged audience. Brand Magic 2024 overflowed with sparks of inspirations and giveaways, from captivating brand narratives to harnessing the power of data, AI, and creativity to cultivating an authentic social presence.  My focus centered on implementing AI personalization at scale to uplift the customer experience. Here are some insights I shared, • With the right AI tools and strategic implementation, businesses can enhance, automate, and optimize operations while elevating customer satisfaction.    • By analyzing customer journeys, companies can identify key moments to integrate AI for maximum impact, whether through recommendations, personalized content, automation or predictive analytics.    • However, achieving the full potential of AI requires thoughtful consideration of user literacy, transparency, data privacy and user autonomy.    • Before expanding on AI capabilities, AI implementation should start small, with the right opt-in and opt-out mechanism so that users can build trust and adapt to its usage. Ensure proper feedback loops are in place for continuous learning and relevancy.    • Lastly, training staff to collaborate with AI-driven tools is also essential to nurture employee experiences and enable human oversight of critical decisions. I would also like to shoutout for other fellow speakers Sheila Berman, Marie-Claire Maalouf, Emmanuel Upputuru and Philippa Dunjay shared their unique perspectives on everything from brand building to leveraging data and creativity. This diversity of insights made the event truly worthwhile. And finally, kudos to Ravin Lama, Bhawana Maskey, and Rishabh Lama for organizing such an illuminating event. Thanks to Sharuna Doyal for being such an amazing MC and the Mind Initiatives team, Brand Magic partners, and sponsors for bringing this magical event together. The ideas sparked at Brand Magic can catalyze our community of young entrepreneurs, brand strategists, marketers, designers, and developers to new heights of innovation. I look forward to seeing what the future holds!  Until then enjoy some glimpses from the event. #innovation #branding #AI #genAI #generativeAI #customerexperience #creativetechnology

Brand Magic, the #premier annual event for branding and marketing professionals, held its highly anticipated #9thedition on 16th May at the illustrious Intercontinental Resort #Balaclava. Under the resonating theme of ‘Branding Beyond Boundaries’, the event delved into the realms of #innovative #brandstrategies, transcending conventional limits. Ravin Lama, Chairperson of the Organising Committee for Brand Magic 2024, emphasised the significance of breaking traditional #boundaries in #branding. The unveiling of the Brand Book 2024 marked a highlight of the event, showcasing a compilation of #articles and #casestudies elucidating the intricate world of #branding. The prestigious #TopBrands of #Mauritius 2024 #awardsceremony was graced by Philippe Espitalier-Noël, CEO of Rogers Group. This annual accolade, conducted by Analysis - an affiliate of Kantar in partnership with Mind Initiatives, recognises the most prominent brands across various categories in #Mauritius. Moreover, #Internationalspeakers shared their #perspectives on #branding in the #modernlandscape - Sheila Berman Sameer Muley Emmanuel Upputuru Marie-Claire Maalouf Philippa Dunjay Rishabh Lama Bhawana Maskey

Brand Magic, the #premier annual event for branding and marketing professionals, held its highly anticipated #9thedition on 16th May at the illustrious Intercontinental Resort #Balaclava. Under the resonating theme of ‘Branding Beyond Boundaries’, the event delved into the realms of #innovative #brandstrategies, transcending conventional limits. Ravin Lama, Chairperson of the Organising Committee for Brand Magic 2024, emphasised the significance of breaking traditional #boundaries in #branding. The unveiling of the Brand Book 2024 marked a highlight of the event, showcasing a compilation of #articles and #casestudies elucidating the intricate world of #branding. The prestigious #TopBrands of #Mauritius 2024 #awardsceremony was graced by Philippe Espitalier-Noël, CEO of Rogers Group. This annual accolade, conducted by Analysis - an affiliate of Kantar in partnership with Mind Initiatives, recognises the most prominent brands across various categories in #Mauritius. Moreover, #Internationalspeakers shared their #perspectives on #branding in the #modernlandscape - Sheila Berman Sameer Muley Emmanuel Upputuru Marie-Claire Maalouf Philippa Dunjay Rishabh Lama Bhawana Maskey