Visualsense Africa

This is brilliant 👏🏾 When I first moved to the UK, I spelled my name as “Alfred” whenever to accommodate others and avoid pronunciation discussions. Tech tools didn't make it easier; I recall my name being the only spelling error in assignments. While much has changed for me personally since then, this issue persists for many today. The 'I Am Not A Typo campaign' aims to prompt tech companies to make autocorrect more inclusive. Additionally, an open letter was sent to tech giants urging change. With compelling statistics, like 41% of recent baby names flagged as spelling errors, the necessity for change is evident. 💡The Social Collective ♻️ Leala Jackson

Your branding has to tell a story.

Linkedin is plagued by misinformed people very wrongly pointing out and discussing "rebrands" A rebrand involves a comprehensive transformation of a brand strategy and identity, often triggered by significant shifts in the company's business model, offering, values, target audience, or strategic direction. This includes substantial changes to the actual brand - logo, name, messaging, and overall market positioning. We actually don't see too many of these come by - they are significant and big successful companies rarely go that route, while small ones shifting lanes rarely make the mainstream radar. A noteworthy recent example of a rebrand is Twitter. In contrast, a brand refresh is a more subtle update that aims to contemporize specific elements of the brand without completely overhauling its core identity. It may involve refining the logo, updating messaging, or making minor adjustments to stay relevant and appealing to current consumer preferences. While a rebrand represents a fundamental change, a brand refresh is a more incremental effort to evolve the brand to keep it modern and engaging. The problem is, we have high profiles like CEOs and Founders of so-called "design agencies" making this common mistake, as well as journalists all over the media - actively educating the masses with false information. I for one would never trust a design agency that doesn't understand the very basic difference between a rebrand and a refresh - it's a dead giveaway that they just want to make pretty things without any consideration to the bigger picture - a clear indication that they don't know the strategic considerations or implications around the two options. - - - Follow me to master branding #branding #rebrand #brandstragy

I'd definitely consider this an alternative to the traditional fireworks.

So, Begin Begin with that single statement and expand on it. Begin with that solitary push that had you breathing so hard, you thought you might perish for a moment. Begin with a step or two, as long as you move a little from where you were. Begin by putting it on paper. Begin by stepping outside the house. Begin with a five-minute walk. Just begin. All we need sometimes is to begin #justbegin #takeinitiative #makeithappen