Comscore, Inc.

🎬✨The Oscars are almost here, and the competition is as fierce as ever!✨🎬 This year’s Best Picture nominees have racked up over $900M at the box office! With Dune: Part Two and Wicked leading the charge, blockbusters are making their mark on Hollywood’s biggest night. Oscar weekend has a history of boosting theaters - like a multi-hour infomercial for the big screen experience. And with a stacked April & May lineup leading into a huge summer season, the momentum isn’t slowing down anytime soon! Paul Dergarabedian (tuxedo and all!) breaks it all down in the video below. 🎥👇   #Oscars #BoxOffice #MovieMagic #Comscore

With February wrapping, here’s a little #tbt, where we score just how much local towns - all 210 markets - LOVE football. 🏈 Find yourself in the big picture and see how your area stacked up during Super Bowl LIX. 🏆 This one’s for all the data lovers, not just for the die-hard fans. Check out the local market breakdown by hovering over your area 🎯 for a look at viewing ratings over the course of the game, the average audience and your peak viewing time. 🔗 https://lnkd.in/g9P9DvMw #TBT #SuperBowlLIX #SuperBowl2025 #LocalMarkets #SportsData #USA

📣 It's time to change the channel on CTV misconceptions! Join Comscore, Inc. and The Trade Desk on March 13 at CTV Connect for engaging roundtable discussions. And no, this isn't a normal roundtable! 👀 🎲 Participants at our table will play an engaging Mythbuster Tabletop Game, where we'll challenge common misconceptions about media planning, Upfront buying, programmatic activation and the multi-currency reality. Meet us there at 11:15 AM or 3:00 PM and don't forget to book time with our team:  https://lnkd.in/ePDVdUki #CTVConnect #CTVAdvertising #Comscore

 📣 More reach. More impact. But how do you scale without sacrificing precision?   AI. 🤖 Natalie Laurin Murphy, Marketing Director of Proximic by Comscore explains to Comscore's CMO Jackelyn Keller how Comscore’s AI-powered audience solutions help brands maximize reach while keeping targeting on point.   📺 Watch now, and stay tuned for the final post in this series, where we’ll talk about privacy-first, ID-free targeting! 🔒   #Comscore #AI #Advertising #AudienceEngagement

The only thing that’s constant is change. There is no “game, set and match” 🎾 endgame in the dynamic multicurrency space, as our Chief Data and Analytics Officer Frank Friedman explains in this exclusive interview with TVREV's Jon Lafayette. Lace up your sneakers.👟 Read more here: https://lnkd.in/gPcu_Hs2

There are lots of reasons to enjoy this long Presidents Day Weekend 🗽 with Valentine's Day as the opening act! 💓 💋 As we head into the Presidents/Valentine's weekend, Comscore’s Paul Dergarabedian takes a closer look at what attracts audiences to movie theatres this holiday —featuring our Comscore Movies data! #CaptainPaddington #BlackPanther #Deadpool #50ShadesofGrey #ValentinesDay #FridayThe13th #BobMarleyOneLove #Comscore

Want to sleep more at night 🛏️ , gain richer consumer insights, and reduce media waste? Check out this clip from our recent Data Divas panel in the C-Space at CES, where Noelle Huynh, Warner Bros. Discovery, talks with our CMO Jackelyn Keller about personification (aka person-level insights into who is watching 👀 content). Thrilled to hear 🙌 that Comscore is helping Noelle (and, hopefully, many others) catch more Zs 😴 with our patented person-level viewing data that leverages Big Data. #CES #Comscore #WarnerBrosDiscovery #consumerinsights #personification

We measure and analyze consumer behaviors wherever people engage with content —and during Super Bowl LIX 🏈 a lot happened on social media.  A peek into our Comscore Social Measurement highlights: 🔹 The National Football League (NFL) owned the top posts including those about the Kendrick Lamar halftime show and a Rihanna throwback from 2023.                                                                                                                     🔹 TikTok had a topsy turvy January, but is ruling 👑 February so far especially during the Big Game, accounting for 46% of social actions (versus Instagram, with 39%). #touchdown #score #superbowlLIX #Comscore #socialmedia #measurement

Mark your calendars! Comscore is heading to CTV Connect in NYC on March 12-13 and we'll be showing up in primetime! ⚡ Start your morning with us at breakfast, where we’ll be super-powering your day! ☕🚀 You might just win our grand prize (hint: it's totally on theme 👀📺) ⚡ Sit in on our myth-busting roundtables on March 13 where we break down currency confusion, converged media plans, upfront buying myths and more ⚡ Stop by our interactive booth in the Live Exchange area to talk all things CTV measurement & activation Who’s joining us? Let's connect live - book a time with our team! https://lnkd.in/ePDVdUki

🙌 Excited to have our CMO Jackelyn Keller take the stage at Marketecture Media Live!  Don’t miss the ‘Chaos in CTV’ session where she will join Karen Babcock, Comcast for an inside look at what's shaping the future of Connected TV.  Hint - it's all about the right measurement playbook. 📖 #streaming #measurementplaybook #Comscore #Marketecture