Data Impact by NIQ

🚀 In the New York metropolitan area and ready to unlock the secrets to skyrocketing your ecommerce success? Look no further. 🎯 You're invited to NIQ's inaugural Digital Advisory Council in New York City designed to supercharge your omni and ecommerce growth. Learn from speakers like Salim Bachatene (SVP of Ecommerce at NielsenIQ), Melissa Burdick (Cofounder and President at Pacvue), Megan Harbold (VP Strategic Advisory at Skai), and Lauren Livak Gilbert (Executive Director at The Digital Shelf Institute). Don't miss out and save your seat while you still can. 👇 https://lnkd.in/ekXZjPim #ecommerce #digitalshelf #omnichannel #event

Halloween is great because: -Candy. -It’s good to look terrible for once. -Trick or treating means you get to see inside your neighbor’s homes. -Candy. -Candy. Speaking of candy, we looked at Halloween retail media leading up to the big night. Take a look at our analysis to see when brands advertised the most. Happy 🍭 day. Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

We’re thrilled to announce the addition of our new Customer Success Manager, Sami Hirji. 🥳 Sami has over 4 years of multi-channel sales experience with major retailers in the UK, giving him a coherent understanding of the FMCG omnichannel market. Previously he worked for JTI, the largest tobacco company in the UK, where he was responsible for growing market share, maximizing brand performance and client satisfaction. Sami also worked in the Strategic Insights department at JTI, influencing the development and strategic direction of the business through delivery of actionable analysis. These roles have enhanced Sami’s interpersonal skills while solidifying his strong presenting, negotiating, selling and data analysis abilities. In his personal life, Sami is very active, enjoys DIY and loves a social gathering! Join us in extending a warm welcome to Sami! 👏👏 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #newhire #ecommerce #brand #fmcg

Here's the first part of our special edition of #RetailMediaThursdays filmed live Groceryshop! 🎥🛒 Not only a fantastic event, but we had the incredible opportunity to hear unique perspectives from some of the industry's most innovative leaders, including: - Jaclyn N. from Epsilon - Rebecca Matthews from Data Impact by NIQ - Shaun Brown from BirdDog - A. Toby Espinosa from DoorDash - Cody Tusberg from Acosta Group - James Allison & Stephen Kelly from Advertima - Michael Halverson from Albertsons Media Collective 🔥 Key topics discussed: - Nailing the fundamentals of retail media - The importance of partnerships for brands - The persistence of third-party cookies - The growth of in-store retail media - What the industry will be buzzing about in the next 12 months and more... Watch the full episode here: https://okt.to/TD9adE

Inflation is like a bad haircut. You don’t notice it’s happening until it’s too late. Well, we all know full well we’re in an inflationary period now. So where are we at in the US? Is it up? Down? Stabilized? Our pricing report gives you all the answers. Get your copy here👇 https://lnkd.in/e5naCHAp It contains pricing per category for not just AMZ, but the four other major US retailers. Too bad you can’t just put a baseball cap on top of inflation.  💇♀️ Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Data Impact by NIQ is thrilled to be participating in the Digital Grocery Summit in the UK. Today our own Laura Bru gave a presentation entitled “Unlock the Key Factors for Sustained Online Performance Success”. Among lots of other ecommerce gems, she addressed: ✅ What the risks of underestimating the impact of key performance drivers are ✅ How to achieve online success by understanding the "why" behind performance metrics (in-depth performance analysis) ✅ Developing strategic actions to optimize the most influential digital shelf performance drivers For more valuable insights, or just to say hello, don’t hesitate to stop by our booth! Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

We are thrilled to hear from Laura Bru of Data Impact by NIQ about unlocking key factors for sustained online performance success! #digitalgrocerysummit #fmcgecommerce

Is your product doing a ‘Where’s Waldo’? Let’s change that. We can help put it front and center. Unmissable, in the right place at the right time. See how availability, attractiveness and visibility can come together to win the digital shelf. Start standing out like a sore thumb today! 👍 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Recently our own Carine Pereira was in Nestlé’s offices in Milan presenting in an interactive workshop about how our KPIs can be leveraged throughout all their departments to achieve growth. The event brought together industry experts from various brands and teams within Nestlé, and was flawlessly facilitated by Capgemini. Collaborating with great partners from Nestlé like Neel Arora, Guillaume Lambert, Victor de la Fuente Abarca, Alessandra Carbone and Aurora Valenzi makes sharing the potential of our capabilities easy. We’re excited to continue setting the industry standard together with Nestlé! Thanks to everyone involved in making this a successful event. 👏 Data Impact by NIQ. Actionable, reliable ecommerce analytics. #ecommerce #brand #fmcg #omnichannel

Huge week at Amazon Unboxed 🎁!! Amazon Ads truly brings together and highlights the importance of partnership! We had a blast talking with brands, agencies, and partners. The acceleration of digital commerce - full funnel activation and measurement is only becoming more critical. Thank you to Shekar Reddy and Jeffrey Cohen for accelerating our 🌎 partnership with Amazon! Partnership ⭐️⭐️⭐️! NielsenIQ we are delighted to partner directly with retail media industry leaders like Skai and Pacvue, lighting up brands with the most accurate and actionable measurement data. Thank you to Gil Sadeh and Matthew Vignieri of Skai for cohosting a wonderful dinner! Friendship ⭐️⭐️⭐️! Nothing like boarding a plane to find your Amazon friend on the same flight! Lauren Mazzaferro thanks for a fun time and concert! Peter V.S. Bond for my favorite chats on all things CPG, The CPG Guys crushing it! Mariana Torres-Lastra Sarah Herring Jacob Kouhana for the great energy, NIQ spirit, and delicious smoked meats! 🤩