The 45th IAA World Congress

As you gather with your loved ones to celebrate Hari Raya, may your bond grow stronger and your love for each other deepen. Selamat Hari Raya from IAA World Congress 2024 and IAA Malaysia

It’s a wrap on an amazing 3 days at the IAA World Congress in Penang! Thrilled to share that the India chapter brought home a multitude of awards, showcasing our team’s dedication and excellence on the global stage. 🌟 Join us at IAA to be part of a community driving innovation and excellence in the advertising industry! To register drop an email on secretariat@iaaindiachapter.org #IAAWorldCongress #GlobalRecognition #AdvertisingInnovation #IAAIndiaAwards #IAACommunity #AdvertisingExcellence #IAAIndiaChapter #InnovationInAdvertising Janak Sarda Ramesh Narayan Pradeep Dwivedi Avinash Pandey Abhishek Karnani Nandini Dias Jaideep Gandhi Megha Tata Shreyams Kumar Prasanth Kumar Anant Goenka Rahul Johri Neeraj Roy Kranti Gada Nina Elavia Jaipuria Venkat I Neena Dasgupta Rana Barua Partha Sinha Dr. Bhaskar Das Mitrajit Bhattacharya Sam Balsara Alok Jalan Neha Barjatya Gaurav Jeet Singh Arun Srinivas Jai Krishnan Ashok Venkatramani kunal lalani Abhinay Bhasin Raahil Chopra Soumen Santara Arth Vaishnav International Advertising Association (IAA) International Advertising Association World Congress 2024 IMPACT Weekly Magazine

We successfully wrapped up the 45th IAA World Congress 2024 and how! The fantastic event organised by IAA Malaysia at the beautiful Penang wouldn’t have been possible without our amazing sponsors and partners. We would like to extend our heartfelt gratitude and appreciation to each of our sponsors and partners who made the IAAWC 2024 a tremendous success. Also a huge shoutout to our co-hosts, the Government of Penang, Penang State Exco Office for Tourism and Creative Economy (PETAC) and the Penang Convention & Exhibition Bureau (PCEB). We thank you all for joining and supporting us on this journey to RE-CODE for a BETTER WORLD, BETTER LIFE.

As the conference draws to an end on Day 3, John D. Chacko, President of IAA Malaysia and Sasan Saeidi, Global President and Chairman of IAA Global, lead the closing ceremony to conclude our congress.

𝐖𝐨𝐦𝐞𝐧 𝐚𝐬 𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐞𝐫𝐬 Bharat Avalani, as the Founder and CEO, Connecting the Dots Consultancy, shares on mastering business storytelling and achieving extraordinary results. He emphasized on the strategies to develop the skills, and methods to follow that will reap the benefits of storytelling!

𝐃𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐠𝐫𝐨𝐰𝐭𝐡 = 𝐝𝐞𝐬𝐢𝐠𝐧𝐢𝐧𝐠 𝐟𝐨𝐫 𝐃𝐄𝐈 Aarti Bharadwaj, Senior Vice President, Product Integration, APAC at Essence Mediacom shares on designing for diversity, equity and inclusion (DEI) and ways to reframe all aspects of business to prepare a sustainable growth in the future!

𝐄𝐦𝐩𝐨𝐰𝐞𝐫𝐢𝐧𝐠 𝐖𝐨𝐦𝐞𝐧 𝐁𝐞𝐲𝐨𝐧𝐝 𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬: 𝐓𝐡𝐞 𝐈𝐦𝐩𝐚𝐜𝐭 𝐨𝐟 𝐖𝐨𝐦𝐞𝐧 𝐢𝐧 𝐒𝐨𝐜𝐢𝐚𝐥 𝐒𝐩𝐡𝐞𝐫𝐞 An esteemed panel featuring Datin Dr. Hasnorliza Abi Hassan, Bavani Periasamy, Datin Dr. (h.c) Hartini Binti Osman, Dato’ Ong Bee Leng, and Jennifer Ong convened to explore the impactful contributions of women in social work, spotlighting their pivotal role in driving positive community change. Discussions further delved into the intersectionality of women's experiences, leadership, and the transformative potential of social work beyond conventional business landscapes.

𝐑𝐞𝐜𝐨𝐝𝐢𝐧𝐠 𝐀𝐬𝐬𝐨𝐜𝐢𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐨𝐫 𝐅𝐮𝐭𝐮𝐫𝐞 𝐑𝐞𝐥𝐞𝐯𝐚𝐧𝐜𝐞 For the next panel discussion, we had Dagmara Szulce, Eileen Ooi, Mahesh Starling and Winnie Chen who bring out the strategies the business associations need to adopt to stay relevant in the current borderless world where opportunities and challenges are unpredictable! 

𝐓𝐡𝐞 𝐒𝐢𝐥𝐞𝐧𝐭 𝐏𝐚𝐧𝐝𝐞𝐦𝐢𝐜: 𝐏𝐫𝐢𝐨𝐫𝐢𝐭𝐢𝐬𝐞 𝐌𝐞𝐧𝐭𝐚𝐥 𝐇𝐞𝐚𝐥𝐭𝐡 𝐟𝐨𝐫 𝐚 𝐁𝐞𝐭𝐭𝐞𝐫 𝐖𝐨𝐫𝐥𝐝, 𝐁𝐞𝐭𝐭𝐞𝐫 𝐋𝐢𝐟𝐞. An insightful panel discussion featuring Synthia Surin, Santharuban Thurai Sandaram, Ismail Baba, and Richard Kong was held as they delve into the rapid technological advancements of Industry 4.0, including AI, emphasizing the imperative of prioritizing mental health with compassion.

𝐓𝐡𝐞 𝐉𝐚𝐩𝐚𝐧𝐞𝐬𝐞 𝐒𝐭𝐚𝐭𝐞 𝐨𝐟 𝐆𝐞𝐧𝐝𝐞𝐫 𝐄𝐪𝐮𝐚𝐥𝐢𝐭𝐲 𝐢𝐧 𝐀𝐝𝐯𝐞𝐫𝐭𝐢𝐬𝐢𝐧𝐠 Yuko Furuichi, President and CEO, Comexposium Japan K.K. shares both a call to action and an inspiration, emphasizing the importance of collective efforts in narrowing the profound gender gap!