IPSEM Squared

One of the most effective strategies to connect on a personal and emotional level with fans is by storytelling. Having a compelling narrative that speak to fans' passions and values is essential in enhancing the fan experience and differentiating yourself from your competition. In our latest blog we look at the role of storytelling in sport and event marketing and some successful of how this has been delivered. Whether you are a Sponsor, Rightsholder or Host, contact IPSEM Squared today to discover how to use storytelling to differentiate your property and engage more effectively with your target audience. #Sport #Events #Brands #FanEngagement #DifferentiateYourself #StoryTelling #ProblemsSolved #IPSEMSquared https://lnkd.in/gtAjpwP2

Friday foto(s): Our team have been on the road. Recently they attended the Major Events International Ltd Summit in Manchester. While there, they had the opportunity for a behind-the-scenes tour of the new Coop Live Arena #Events #Sport #IPSEMSquared #FridayFoto #MEI

Today and tomorrow, our team is at the GSIC powered by Microsoft conference in Madrid learning more about technology developments and how they are impacting and driving sport and event development. #Sport #IPSEMSquared #Technology #Events

As always, we are looking to keep up with all the ways in which our industry is developing. This week it is Manchester and then Madrid. #Sport #Events #IPSEMSquared #IndustryTrends

Today, the newly established AFC Women’s Champions League commences with the top 12 Asian women’s teams playing in three groups. Eight teams will progress to knock-out matches in 2025 with a final in May crowning the first-ever AFC Women’s Champions League winners. IPSEM Squared is providing staff to our client AFG and we wish all the national teams the best of luck! #AsianSport #Football #WomensFootball #IPSEMSquared #Operations #Staffing #AFC #AWCL #AFG

Next week, the new AFC Champions League Elite and AFC Champions League Two commence for the first time. The group stage matches of the tournaments will run over 6 match days leading up to Christmas; placing the best club teams in Asia against each other as they chase the highest club honour in Asian football. IPSEM Squared is providing staff to our client AFG and we wish all the national teams the best of luck! #AsianSport #Football #IPSEMSquared #Operations #Staffing #AFC #AFCChampionsLeagueElite #AFCChampionsLeagueTwo #ACLElite #ACLLeagueTwo #FIFAWorldCup2026 #AFG

Tomorrow, the final round of AFC Asian Qualifiers for the FIFA World Cup 2026 commences. These nine matches kick off 10 match days of football over the next 9 months. The results will determine which teams go through to play in the USA, Canada and Mexico in 2026. IPSEM Squared is providing staff to our client AFG and we wish all the national teams the best of luck! #AsianSport #Football #IPSEMSquared #Operations #Staffing #AFC #AsianQualifers #FIFAWorldCup2026 #AFG

Before the Olympic Games, we looked at what the Olympic Sponsors had prepared for and were intending to activate during the Games. In this blog, we look at which sponsors "won" through their Olympic activity as they sought to increase awareness of their brand and maximise the return on their sponsorship investment. https://lnkd.in/gfpfKtat

A busy week for our team in Paris. A great Games experience with Paris providing visually stunning venues and vocal, supportive crowds. As part of that we were fortunate to be invited by our friends at World Table Tennis to the men's team quarterfinals to see the French team victorious over the Brazilians. The atmosphere was electric!

Friday Fotos - A fascinating day for our team with them enjoying a day at the Farnborough International Airshow courtesy of Iventis. Despite the weather, it was an impressive display of air power and great to see how Iventis can support event hosts.