Perspective Strategies

As a proud member agency of the Public Relations Global Network, we are excited to welcome four new member agencies to the network: Media Plus Communication & Consulting Co. in Taiwan, Marlow Insight in Spain, Moore in Florida, and A.wordsmith in Oregon! 🎉 We are looking forward to the enhanced global collaboration and opportunities to serve our clients with even greater expertise. 🚀 #PRGN

🏆 We're thrilled to celebrate our 4 wins at the PRGN Global Awards 2024 in Geneva!

We're proud to be part of PRGN's 61st Global PR Conference in Geneva. We're looking forward to bringing new ideas and insights back to Malaysia to elevate our strategies, foster innovation, and strengthen our client relationships.

📰 As we witness the headlines and social media outrage from various perspectives, it is clear that “outrage culture” is pervasive in the digital age. What are our professional obligations when advising clients on how to react? Should clients issue a proactive or reactive statement? How should we advise our clients to react to employees' opinions on social media, especially if they differ from the company's stance? 🤔 The answer lies in authenticity, transparency and timing. Tune in to learn more on the importance of aligning communication with core values, supporting diverse opinions and more by clinking on the link below. ✅ https://lnkd.in/gzDhf96z

Had an inspiring meeting with Sim Wie Boon (Digital Editor) and Elizabeth Soong (Managing Editor) at Tatler Malaysia recently! Our conversation was both productive and enlightening as we delved into exciting collaboration opportunities. It’s truly impressive how Tatler Malaysia seamlessly maintains their print edition while expanding into new digital realms. One standout initiative is Tatler's GenT section which spotlights young leaders shaping Asia’s future across diverse industries. Looking forward to the incredible possibilities with such a prestigious publication. Thank you for having us!

In a world where reputation is paramount, it's essential to recognise that Public Relations isn't all about image – it's a powerhouse for driving revenue. Demonstrating PR's value involves consistent communication and emphasising its role, especially during crises. While PR helps shape reputation; it also accelerates the sales funnel, ensuring a robust customer journey. Click the link below to learn how PR can help you generate revenue from Michelle Balch Lyng, Founder & CEO, Novitas Communications our Public Relations Global Network partner in Denver! https://lnkd.in/gXYfQRdx

Officially 18! ICYMI, we recently celebrated our 18th anniversary! From our humble beginnings to becoming a trusted name in Public Relations, Perspective Strategies has come a long way. As we celebrate this milestone, we look forward to accelerating our growth with a renewed focus on purpose, people, and perspectives. We celebrated this occasion as a team, enjoying dinner by the view of KL from the PETRONAS Towers. Thank you to our incredible clients and partners for being part of this journey. Here's to many more years of success and innovation together! 🚀 #PerspectiveStrategies #Officially18 #Growth #PublicRelations #PurposePeoplePerspectives

📈💡Another key insight from the Global ESG Monitor Malaysia Regional Report 2022/2023: While striving for standardised, quality reporting for ESG transparency in Malaysia, FBMKLCI companies show potential for growth in social governance in comparison to environmental and governance reporting. A notable 70% of FBMKLCI companies lack clarity on employee rights targets, and just 17% report on workforce coverage by collective agreements. It's time for a leap in transparency and action for Malaysian companies across the board. - As a regional partner of the Global ESG Monitor, launching Malaysia's 1st Transparency Research in 2023, Perspective Strategies takes pride in pushing for greater ESG transparency in Malaysia. Together, we strive to foster clear and effective communication of ESG efforts to stakeholders, addressing critical environmental, social, and governance issues. #CorporateGovernance #SocialResponsibility #EmployeeRights"

As the media industry undergoes constant transformation, newsrooms grapple with an evolving social media ecosystem. There’s an opportunity to leverage media opportunities to promote organisational goals. Hence, investing in media training is crucial for communications professionals. Our trusted Public Relations Global Network partner in Canada, David Wills emphasises the need to arm spokespeople with the right skills to navigate the evolving media landscape successfully in an episode of the PRGN Presents podcast. Learn more about the importance of media training in the link below:

Great catch-up with John Ng and Siok Hoon Tan from L'OFFICIEL INC. at Pavillion! Always inspiring to connect with such insightful minds. Looking forward to celebrating their upcoming 10-year anniversary! 🎉