Proton

FROM SAGA TO S70: PROTON TRIUMPHS IN SEDAN SALES IN MALAYSIA More than 40 years after its establishment, Proton continues to be the top-selling brand for sedans in Malaysia. Since 1985, PROTON has produced national icons such as the Proton Saga, Proton Wira and Proton Waja, which were once used as police cars in Humberside County, United Kingdom, Proton Persona, the Proton Prevé, and now the latest addition to the sedan family, the Proton S70. In total, 3.85 million units of sedan models have been sold to-date. Launched last November, the Proton S70 has quickly become the favourite in the C-sedan category, with an average of 1,640 units sold per month since January this year. However, the biggest contributor to the pool is clearly the evergreen Proton Saga, which has clocked in over 2 million sales since its launch on 9 July 1985 till September this year. Evolving with the times, the models also introduced timely safety updates such as anti-lock braking system (ABS), airbags, seat belt pretensioners, hot-press forming body structures. Meanwhile, the Proton S70 raises the bar by incorporating features such as LED headlights, a 360-degree camera, the latest evolution of the PROTON’s in-car software, 12.3-inch touchscreen and even a sunroof, further raising the bar in its segment. For more information, please read the full press release here: https://lnkd.in/g8kZyVPR #proton #automotiveindustry #inspiringconnections

PROTON S70 R3 READY TO RUMBLE AT S1K RACE NEXT MONTH PROTON has officially unveiled the Proton S70 R3 as the car to campaign at the 2024 Sepang 1000km race, aiming to add to its record total of six wins in Malaysia’s premier endurance racing event. The model is the latest in a long line of Proton models developed for motorsports. With the debut of the Proton S70 R3, both PROTON and its motorsports division are venturing into uncharted waters, campaigning a car co-developed with Geely and just one year after its market launch. There are less than six weeks to go before the Sepang 1000km race weekend on 22-24 November, final preparations are underway to ensure the cars and R3 team are ready for the challenge that lays ahead. Launched on 28 November last year, the Proton S70 is Proton’s first C-segment sedan offering since the Proton Preve. It is the undisputed sales leader in its segment this year with nearly 15,000 units registered as of the end of September 2024. For more information, please read the full press release here: https://lnkd.in/g4YA7PtQ #proton #inspiringconnections #automotiveindustry

PROTON PARTNERS WITH DEPARTMENT OF MANPOWER TO ADVANCE TVET PROGRAMMES Together with its vendors and dealers, PROTON has partnered with the Department of Manpower (JTM) under the Ministry of Human Resources (KESUMA) to upskill students and existing employees through training and job placement program, aiming to address the skilled labour shortages in the local automotive industry. Witnessed by YBRS. Tuan Sutekno Bin Ahmad Belon, Deputy Secretary-General of the Ministry of Human Resources, the three of Memoranda of Understanding (MoU) were signed by JTM Secretary General Yang Berbahagia Datuk Rospiagos bin Taha with PROTON, PROTON Vendors Association (PVA) and PROTON Edar Dealers Association (PEDA). The event took place during Carnival TVET at ADTEC Melaka on October 3 with aims to elevate skills amongst existing PROTON employees, students as well as instructors from institutions under JTM. Following the signing ceremony, 16 students from ADTEC Melaka received internship offer letters for up to six months, while five lecturers received letter of job attachments for one month with PROTON, PVA and PEDA. Five existing PROTON employees have been selected to participate in the modular program given by ADTEC Melaka, with a target to reach 600 employees in phases.  For more information, please read the full press release here: https://lnkd.in/gUKMKCuj #proton #inspiringconnections #automotiveindustry

PROTON MAINTAINS SECOND PLACE DESPITE LOWER MALAYSIAN CAR SALES IN SEPTEMBER PROTON has posted sales of 11,269 units (domestic + export) in September to bring its year to date (YTD) total sales volume to 112,758 units. As such, the company retains its second position in the national automotive sales rankings. Market share for the month is estimated at 20.1% with a YTD figure of 19.1% for the whole of 2024. September is historically a slow month as total industry volume (TIV) fell to a 17-month low. All three SUV models took the lead in September, with the 2025 Proton X70 registering sales of 1,466 units while the Proton X50 and the Proton X90 posting sales of 1,771 units and 217 units respectively. Another model leading its segment for YTD sales is the Proton S70. The C-segment sedan remains the cumulative sales leader for the segment and added 1,013 units to bring its total to 14,768 units in its first full year of sales. It is expected that the model will receive a boost with the unveiling of the Proton S70 R3 that is set to compete in the Sepang 1000km endurance race next month. For more information, please read the full press release here: https://lnkd.in/gtekgNQh #proton #inspiringconnections #automotiveindustry

PROTON BUSINESS CASE STUDY CHALLENGE 2024 ATTRACTS 300 UNIVERSITY STUDENTS For the first time, PROTON is collaborating with local universities for its Business Case Study Challenge, drawing nearly 300 students from various public and private universities Malaysia. This programme is with the aim of continuously expanding its pool of employees through the Proton Young Talent (PYT) programme. The Challenge is a competition that requires participants to formulate and present the best solution to a business case study within an allocated time frame by utilising data analysis, business judgement and innovation. To kickstart the three-month long challenge that began in September, Dr Li Chunrong, Chief Executive Officer, PROTON led a talk on “The Journey of PROTON’s Revival“ on September 18, attended by 150 students at Universiti Teknologi PETRONAS (UTP), which is one of the six universities that participates this round. All six universities, comprising a total of 60 groups of students – including DRB-HICOM University of Automotive Malaysia at Pahang and Universiti Malaya at Kuala Lumpur – were selected based on their strong background in engineering-related courses and their potential contributions to the future of the automotive industry. First place winners from all participating universities will then compete in the grand final, which will be held at Klang Valley in November. For more information, please read the full press release here: https://lnkd.in/g-EhBSRK #proton #inspiringconnections #automotiveindustry

In conjunction with Malaysia Day, 300 cyclists gathered at PROTON City Stadium in Tanjung Malim last weekend to kick off the yearly 35 km Fun Ride. With the flag-off at 7:50 AM by PROTON senior management team, participants ranging from PROTON staff to business partners and community members were ready for an exciting day ahead. Before hitting the road, everyone joined in a lively Zumba warm-up session, ensuring all were energized and ready to ride. The route took cyclists through scenic landscapes, passing Behrang Ulu, Behrang Residen, Kampung Kelawar (where a rest stop with refreshment awaiting), Lubuk Salak, and Masjid Jamek Tanjung Malim. This year's event was organized by the Human Capital & Administration team and the PROTON Club Tanjung Malim, and it was made even more vibrant with the simultaneous PROTON Badminton Cup. Families were not left out, as there were fun coloring activities for children and traditional sports as well as the chance to win from 50 exciting lucky draws. Overall, it was a fantastic day filled with camaraderie, fitness, and celebration, making memories that participants will cherish until next year’s ride! #proton #inspiringconnections #automotiveindustry

PROTON X90 SHUTTLES INTERNATIONAL DELEGATES TO 17TH WCEC During the 17th World Chinese Entrepreneurs Convention (WCEC) held earlier this month, PROTON dispatched 20 units of the Proton X90 Flagship to chauffeur foreign dignitaries, top management and members from various businesses. Proton’s first NEV model helped ensure VVIPs travelled in comfort and elegance to meetings, appointments and accommodations as well as other travel destinations before eventually ending their trips at the airport.  Following the trips, passengers provided positive reviews, stating that they preferred to be driven in the Proton X90 due to its comfort and space. In conjunction with the 50th China-Malaysia bilateral relations, PROTON SUV series is the perfect embodiment of a success story between a tie-up between Malaysia and China. It also signifies an important milestone that PROTON has achieved as the SUV series were perceived to turnaround the company following the partnership with Geely seven years ago. For more information about the abovementioned events, please read the full press release here: https://lnkd.in/ggU_qYYM #proton #inspiringconnections #automotiveindustry

PROTON INSTILS CONFIDENCE AMONGST VENDORS, EXPEDITES NEXT-GEN CAR DEVELOPMENT Co-organized with the Ministry of Entrepreneur Development and Cooperatives (MECD) and two government agencies, PROTON brought Malaysian suppliers to China to foster innovation, enhance commercialization activities and support Malaysia’s transition towards sustainable mobility. Also led by the Malaysia Automotive Robotics and IoT Institute (MARii) and Malaysian Industrial Development Finance Bhd (MIDF), the program was to expedite the development of next-generation vehicles and battery electric vehicles. The vendors were brought to visit electric vehicle (EV) component plants, such as charger plants and stations, batteries and charger producers in China. Among the names are EV manufacturer Zeekr and EV battery and charger producer VREMT at Hangzhou Bay. In a separate closed-door viewing event in China, PROTON previewed upcoming models and design concepts to gain more insights on the development work done by the design team in meeting local and global market needs. Led by Dr Li Chunrong, Chief Executive Officer, PROTON and Roslan Abdullah, Deputy Chief Executive Officer, PROTON, the event was witnessed by representatives from Proton Vendors Association (PVA) and Proton Edar Dealers Association (PEDA). For more information about the abovementioned events, please read the full press release here: https://lnkd.in/gJw59wcJ #proton #inspiringconnections #automotiveindustry

As we celebrate the Mid-Autumn Festival this week, PROTON wants to take a moment to express sincere gratitude to our management for their exceptional contributions and hard work. Their dedication has truly made a difference, and it’s with appreciation that PROTON acknowledges their efforts. To share in the festive spirit, PROTON has distributed some mooncakes as tokens of appreciation. May these treats bring our employees joy and add a touch of sweetness to their celebrations. Wishing everyone and their loved ones a wonderful Mid-Autumn Festival filled with happiness and togetherness! #proton #inspiringconnections #automotiveindustry

SHARING OUR VISION FOR MALAYSIA’S AUTOMOTIVE FUTURE As a national automotive brand, PROTON has a wider remit that goes beyond developing cars and providing mobility for Malaysians. We also work closely with the government to achieve wider nation building goals guided by an industry blueprint that will benefit the ecosystem as a whole. Tasked to spearhead these initiatives is the Malaysia Automotive, Robotics & IoT Institute (MARii), an agency under the Ministry of Investment, Trade & Industry (MITI), who serve as the industry’s focal point, coordination centre, and think tank. Their core mission is to empower and elevate the capabilities of all automotive stakeholders and ecosystems through technology, human capital, supply chain, market outreach, and aftersales. Yesterday, our leaders shared PROTON’s vision and business plan for the Automotive High Tech Valley (AHTV) with the management team at MARii. Led by Dr Li Chunrong, CEO of PROTON, and Roslan Abdullah, Deputy CEO of PROTON, the session proved to be fruitful as together, we mapped out upcoming developments at the country’s future automotive hub and how they can best be used to advance the industry as a whole. These is just one of the proactive steps PROTON is taking to fulfil its responsibilities and looking ahead, we are committed to play a leading role in the development of Malaysia’s automotive ecosystem by attracting investment, introducing new technologies and developing talents to deliver a world-class base for the development, of Next Generation Vehicles (NxGV). #proton #protoncars #AHTV #automotive #autoindustry