QSR Brands

Hear the powerful testimonial from one of our KFC Scholarship recipients, Mahathir Zulfaqar, a student of Universiti Putra Malaysia pursuing a Bachelor of Aerospace. Learn how the KFC scholarship has inspired and filled him with gratitude and motivation, fueling his passion to turn his dreams into reality and to serve back to the community - a leader in the making. #KFCScholarship #BiasiswaKFC #QSRBrands #DreamBig

Hear the uplifting testimonial of Haajaratul Nabila, a KFC Scholarship recipient from Johor and a Bachelor of Information Technology student at the International Islamic University Malaysia. Learn how the KFC scholarship has helped alleviate her financial concerns so she can focus on achieving her dreams and aspirations. Her desire to give back to the community exemplifies how the scholarship nurtures future leaders that will bring about a meaningful impact in her home state of Johor and the nation. #KFCScholarship #BiasiswaKFC #KFCMalaysia #QSRBrands

Our recent KFC Scholarship award ceremony has garnered significant attention across both traditional and new media platforms over the weekend. Here are the featured stories: https://lnkd.in/gMcFEG63 https://lnkd.in/gvVyxikM https://lnkd.in/gGHrq87A https://lnkd.in/gTFs_EmM https://lnkd.in/gwTsxk4s https://lnkd.in/gkc3Q5UE Specifically designed to support B40 students, the scholarship aims to provide educational opportunities to the scholars, alleviating their financial and social challenges, and enhancing their access to quality educational resources. Stay tuned for more updates from our scholars! #KFCScholarship #BiasiswaKFC #KFCMalaysia #QSRBrands

KFC Malaysia recently awarded the KFC Scholarship to 40 deserving underprivileged students. At a presentation ceremony held at KFC Edusphere DT Cyberjaya yesterday (17 October 2024), 37 out of the 40 scholars were present to receive their awards. This KFC Scholarship focuses on supporting B40 students, providing them with opportunities to overcome financial barriers and access quality education. The ceremony was graced by the Minister of Natural Resources and Environmental Sustainability, YB Nik Nazmi Nik Ahmad, who underscored the programme’s importance in bridging educational gaps. He commended QSR Brands for paving the way in support of future leaders of the country. QSR Brands Managing Director, Mr Nehchal Khanna, emphasised the company's dedication to empowering vulnerable communities. The programme received 4,764 applications in just two months, demonstrating the profound need for such support. After a rigorous selection process, 40 exceptional candidates were chosen based on their academic and leadership potential. QSR Brands and KFC Malaysia ensure fairness and inclusivity, with recipients representing all 13 states of Malaysia. #KFCScholarship #BiasiswaKFC #KFCMalaysia #QSRBrands

World Food Day takes place annually on 16th October to promote awareness of hunger and action for people and the planet. Food is the 3rd most basic human need after air and water, and yet, hunger persists for about 10% of the world’s population. At QSR Brands, we do our part through our ongoing monetary and food contributions to various organisations in a bid to alleviate rising expenditures and eliminate hunger in the nation. Most recently, we have also announced the expansion of our participation in the Harvest Project through KFC Malaysia in collaboration with The Lost Food Project and Kechara Soup Kitchen to repurpose surplus food to be distributed to the needy. As of 31st December 2023, this project has recorded a total donation of almost 7 tonnes of food! We remain committed to making an impact in our communities, taking care of those in need, and constantly striving towards a nation with 0 hunger. Happy World Food Day! #WorldFoodDay #QSRBrands

KFC Malaysia has announced its expansion of participation in the Harvest Project, dedicated to transforming surplus food into vital resources for underserved communities at the MoA signing ceremony recently. In 2019, KFC Malaysia started the partnership with Kechara Soup Kitchen to distribute surplus food from 30 selected stores in the Klang Valley. As of 31st December 2023, it has recorded a total donation of 6,547 kg of food via the Harvest e-log system. In September 2024, the programme is relaunched with 54 stores being selected for the first phase of expansion including outlets outside the Klang Valley, such as KFC Nilai Square, KFC Aeon Tebrau City, and KFC Mid Valley Southkey. These stores collaborated with Kechara Soup Kitchen and The Lost Food Project to ensure regular food donations are made in a safe and timely manner. Just one month’s collection has allowed KFC Malaysia to divert almost 600kg of unsold surplus food benefitting more than 18 charity homes; that is equivalent to 1700 KFC snack plates. The programme is also in line with KFC Add Hope’s continued commitment to supporting underprivileged communities and reducing food waste. To substantiate its commitment, KFC Malaysia has set a target to increase the participation to 80 outlets in 2024, with a goal for each store to donate at least once every month. We remain steadfast in our commitment to meet this target and amplify our impact and aim to triple the surplus food collected by the end of this year, which will be equivalent to 5100 snack plates. #KFCMalaysia #QSRBrands

Pizza Hut has done it again! Being the no. 1 pizza brand in Malaysia, Pizza Hut brought home 4 out of 6 nominated awards at Effie Awards Malaysia 2024. Pizza Hut made headway with: 1. 3 𝐬𝐢𝐥𝐯𝐞𝐫 𝐚𝐰𝐚𝐫𝐝𝐬: ‘𝐁𝐮𝐬𝐢𝐧𝐞𝐬𝐬/ 𝐏𝐫𝐨𝐝𝐮𝐜𝐭/ 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 𝐈𝐧𝐧𝐨𝐯𝐚𝐭𝐢𝐨𝐧’, ‘𝐍𝐞𝐰 𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐨𝐫 𝐒𝐞𝐫𝐯𝐢𝐜𝐞 – 𝐋𝐢𝐧𝐞 𝐄𝐱𝐭𝐞𝐧𝐬𝐢𝐨𝐧’, 𝐚𝐧𝐝 ‘𝐄𝐧𝐠𝐚𝐠𝐞𝐝 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐭𝐲 – 𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐬’ 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐢𝐞𝐬 𝐟𝐨𝐫: - “𝘗𝘪𝘻𝘻𝘢 𝘏𝘶𝘵 𝘊𝘰𝘭𝘭𝘢𝘣𝘰𝘳𝘢𝘵𝘦𝘴 𝘸𝘪𝘵𝘩 𝘎𝘦𝘯 𝘡 𝘵𝘰 𝘊𝘳𝘦𝘢𝘵𝘦 𝘛𝘩𝘦𝘪𝘳 𝘗𝘦𝘳𝘧𝘦𝘤𝘵 𝘗𝘪𝘻𝘻𝘢” - “𝘍𝘳𝘰𝘮 𝘝𝘪𝘳𝘵𝘶𝘢𝘭 𝘎𝘢𝘮𝘦 𝘍𝘰𝘰𝘥 𝘵𝘰 𝘙𝘦𝘢𝘭 𝘓𝘪𝘧𝘦 𝘈𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦: 𝘗𝘪𝘻𝘻𝘢 𝘏𝘶𝘵 𝘞𝘪𝘯𝘴 𝘉𝘪𝘨 𝘸𝘪𝘵𝘩 𝘎𝘦𝘯𝘴𝘩𝘪𝘯 𝘐𝘮𝘱𝘢𝘤𝘵.” 2. 1 𝐛𝐫𝐨𝐧𝐳𝐞 𝐚𝐰𝐚𝐫𝐝: ‘𝐄𝐱𝐩𝐞𝐫𝐢𝐞𝐧𝐭𝐢𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠: 𝐇𝐲𝐛𝐫𝐢𝐝’ 𝐜𝐚𝐭𝐞𝐠𝐨𝐫𝐲 𝐟𝐨𝐫: - “𝘍𝘳𝘰𝘮 𝘝𝘪𝘳𝘵𝘶𝘢𝘭 𝘎𝘢𝘮𝘦 𝘍𝘰𝘰𝘥 𝘵𝘰 𝘙𝘦𝘢𝘭 𝘓𝘪𝘧𝘦 𝘈𝘥𝘷𝘦𝘯𝘵𝘶𝘳𝘦: 𝘗𝘪𝘻𝘻𝘢 𝘏𝘶𝘵 𝘞𝘪𝘯𝘴 𝘉𝘪𝘨 𝘸𝘪𝘵𝘩 𝘎𝘦𝘯𝘴𝘩𝘪𝘯 𝘐𝘮𝘱𝘢𝘤𝘵.” This monumental achievement is a recognition of Pizza Hut’s innovative strategies in engaging with its audiences, ensuring the best possible experiences for its customers. The Effie Award is recognised as the pre-eminent award in the communications industry, honouring achievements in meeting and exceeding marcom objectives focusing on effective campaigns. Introduced in 1968, the award is now recognised in 50 countries across five continents. #EffieAwardsMalaysia #PizzaHutMalaysia #QSRBrands

QSR Brands is part of a collaborative effort with the Johor State Government through Yayasan Pelajaran Johor (YPJ) to provide 75,000 students with the ‘Kad Siswa’ starting September 2024. The MoU signing witnessed by Dato' Onn Hafiz Ghazi, the Menteri Besar of Johor was held to solidify the collaboration between nine companies including KFC and Pizza Hut to offer great deals to the student card holders. Ridzwan Othman, Chief Brand Officer shared that QSR Brands will offer a 10% discount on KFC and Pizza Hut over-the-counter purchases. At the press conference, YB Dato' Onn Hafiz said that this is a targeted initiative to alleviate the rising cost of living among public universities, Kolej Yayasan Pelajaran Johor, community colleges and polytechnic students in Johor. All cardholders will also receive a one-off RM50 incentive from the state government. QSR Brands remains committed to giving back to the community through our CSR efforts, and with this initiative, we can effectively provide help where it’s needed through our partnership with YPJ. #YayasanPelajaranJohor #QSRBrands

What do you think happens to unfinished food? In conjunction with the International Day of Awareness on Food Loss and Waste Reduction, we would like to take this opportunity to raise awareness of the critical need to bolster efforts to reduce food loss and waste. Did you know? Approximately 13.2% of food produced is lost between harvest and retail, and an estimated 19% of food production is wasted globally in households, food service, and retail industries. In a bid to eliminate hunger locally, KFC Malaysia in collaboration with various NGOs has been actively involved with channelling surplus food to the needy in a bid to eliminate hunger. In line with our organisation’s ethos, we remain committed to making a difference in the community through sustainable practices and initiatives, contributing to impacting lives and achieving climate goals. #KFCMalaysia #QSRBrands

QSR Brands prides itself in providing an equal opportunity for all Malaysians, upholding DEI (Diversity, Equity, and Inclusion) values across all our business practices. To celebrate the International Day of Sign Languages, we are dedicating this message to our differently-abled employees at over 68 KFC outlets throughout Malaysia. To date, there are 3 community care restaurants at Sentul Raya, Kuala Lumpur, Tanjung Aru, Sabah, and Matang, Sarawak managed by hard-of-hearing employees. #InternationalDayOfSignLanguages #KFCMalaysia #QSRBrands