A video game industry group is asking the Federal Trade Commission to give its blessing to a tool that uses selfies to gauge a person’s age for compliance with children’s privacy law.
The Entertainment Software Rating Board, which rates video games on their age-appropriateness, applied for agency approval with Yoti Ltd., the maker of the face-scanning tool, and SuperAwesome Ltd., a service owned by Epic Games that provides a platform for managing parental permission.
Agency approval, if granted, would give businesses reassurance that the technique meets legal requirements for gaining parental permission before collecting kids’ personal information.
The FTC is ...
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