EE LAUNCHES UK’S FIRST BROADBAND PACKAGE BUILT FOR NEXT-LEVEL GAMING
- EE’s new Broadband Made for Gamers bundle launches nationwide offering gamers the lower latency, game server geofencing and in-home network prioritisation
- The new exclusive bundle comes with the UK’s most reliable broadband technology – Full Fibre, delivering a connection of 1.6Gbps / EE’s most advanced router - EE Smart Hub Plus featuring Game Mode / as well Smart WiFi Plus to ensure gamers have lightning-fast speeds in every corner of their home
- The bundle is complete with 24-months of Xbox Game Pass Ultimate included worth almost £200 in total, giving players access to hundreds of games
- Broadband Made for Gamers forms part of EE’s ambition to become the UK’s no.1 destination for gaming
EE today launched a new nationwide home connectivity bundle made exclusively for gamers. EE Broadband Made for Gamers includes the UK’s fastest widely available download speeds, as well as Game Mode, designed to allow gamers to maximise their in-home WiFi connection - providing a truly next-level gaming experience.
The game-changing bundle is part of EE’s drive to become the UK’s no.1 destination for gaming, and features speeds, hardware and controls developed using the experience and expertise of the world-leading BT R&D teams at Adastral Park. It comes as new research* reveals that 88% of gamers believe that fast and reliable broadband speed is the most crucial factor in performing well when gaming. Meanwhile over third (38%) of British gamers also feel restricted to gaming in just one area of the home due to slow broadband speeds, with 50% stating they’d like to be able to game in more rooms.
At the heart of Broadband Made for Gamers is Full Fibre, the UK’s most reliable broadband technology which delivers over 1.6 Gbps download speeds into customer homes. Tests on EE’s Full Fibre network using Cisco ThousandEyes (formerly SamKnows) performance monitoring technology reveals it offers a latency reduction of over a third compared to standard broadband. And with 1.6Gbps download speeds means a typical game update (20Gb) could be downloaded in under two minutes (104 seconds) compared to times of over an hour with standard broadband.
The bundle also comes with EE’s most advanced router, the Smart Hub Plus, featuring Game Mode which allows users to boost their home connectivity by prioritising their online gaming traffic for an optimal experience and works in conjunction with many of the latest online gaming sites.
EE’s Game Mode also provides:
- Geo Filter, which chooses the highest quality servers and blocks any that have increased lag for best in game play
- Ping Optimiser - allowing customers to enjoy a fine-tuned connection with less buffering when gaming, with reducing server ping by up to 24% according to tests carried out by developers Netduma
Whether it’s from the lounge or the bedroom, customers will also be able to enjoy powerful broadband wherever they choose to game – with the bundle’s inclusive Smart WiFi that helps to provide signal in those hard-to-reach places in the home, meaning endless opportunities for gamers to create their gaming dens.
Finally Broadband Made for Gamers comes complete with 24-months of Xbox Game Pass Ultimate included, so players have hundreds of great games to choose from.
Sam Kemp, Director of Gaming at EE, commented: “By introducing Broadband Made for Gamers, we’re taking the next step in our ambition to become the number one destination for gaming in the UK, with a broadband package tailored to enhance in-game experiences. With features such as Game Mode and 1.6Gbps Full Fibre speeds, gamers will have that extra edge when they’re playing, and they’ll never be short on the latest and most exciting titles with our inclusive 24-month Xbox Game Pass Ultimate.”
To support the launch, EE joined forces with two of the UK’s fastest bedroom gamers to put the bundle to the ultimate test by smashing a series of speedrunning world records. EE’s Speedrunners, Dan Riley (from Devon) and Josh Edwards (from Bournemouth), used the new Broadband Made for Gamers bundle, including its Game Mode feature and 1.6Gbps speeds, setting a total of four all-new speedrun.com world records for GRID™ Legends’s Brands Hatch tracks.
Customers can take out the Broadband Made for Gamers bundle for £79.99 per month. For further details, customers should visit ee.co.uk/gaming
For more information, please contact:
Notes to editors:
Research was carried out with Censuswide, polling 2,003 UK Gamers in May 2024
On 31 March each year our monthly prices will increase by £3 for broadband, £2 for TV and £1.50 for mobile SIM, Airtime and Connected Devices. Out of bundle charges will increase by 5%. See ee.co/uk/prices-explained for details. All prices shown are in contract prices. The cost of other services you take from us may increase or decrease while you are an EE customer.
About EE
EE is one of UK’s largest subscription businesses, backed by the UK’s biggest and fastest mobile network, offering superfast connections in more places than any other operator.
Built on the foundation of decades of mobile and broadband leadership, EE is on a mission to be the most personal and customer-focused technology brand in the UK by playing a more meaningful role in customers’ lives, with a suite of exciting products and services open to all UK consumers, available via a new ‘EE ID’ digital platform.
EE’s mobile network continues to receive extensive recognition including UK's best overall network by RootMetrics® every year since 2014, as well as being named Network of the Year at the 2022 Mobile Industry Awards.
EE is committed to offering first class service in the industry and has over 400 stores across the UK. EE remains the only mobile provider to answer 100% of customer calls in the UK and Ireland and was recognised as the UK’s Best Large Contact Centre by the UK Customer Experience Awards 2018 and Welsh Contact Centre Awards 2019.
EE was awarded The Sunday Times’ Best 100 Companies to Work for in 2018 and 2019, as well as being named Best Employer 2018 by the European Contact Centre & Customer Service awards. EE won Best Repair Service and Best Network Provider at the Mobile Industry Awards in September 2023 and was recognised as the provider that does more than any other to deliver a great service.
EE is part of BT Group's Consumer business unit which provides products and services to all of BT’s consumer customers in the UK.
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