Optimum Asset Management, a real estate investment and development firm, has announced the rebranding and relaunch of 222 East Broadway on Manhattan’s Lower East Side. The building, which is nearing completion, is being relaunched as 222 LES Tower + Lofts. The sales and marketing for the development will now be led by Corcoran Sunshine Marketing Group.
Warby Parker recently signed a lease for a 1,400-square-foot retail space at The Fairfax, located at 201 East 69th Street in Manhattan’s Upper East Side neighborhood. The store is set to open this month.
Hercules Mulligan, a cocktail and spirits brand, is set to open its first taproom at 220 Front Street in Manhattan’s Financial District. The brand, named after the tailor, spy, and unsung hero of the American Revolution, has signed a ten-year lease for an 800-square-foot space with plans to focus on tastings, events, and merchandise sales.
SL Green Realty Corporation has announced the sellout of the Giorgio Armani Residences, a 12-story residential building at 760 Madison Avenue on Manhattan’s Upper East Side. The building features ten units, all of which are now under contract. All sales still underway are expected to close in the fourth quarter of 2024.
