NATIONAL FOOTBALL
LEAGUE AND YOUTUBE RENEW STRATEGIC PARTNERSHIP; DEAL TO BRING EXPANDED NFL
VIDEO TO FANS AROUND THE WORLD
Official NFL channel on YouTube will contain additional NFL
content including three of the greatest games in the history of each of the
league’s 32 clubs
The National Football League (NFL) and YouTube today
announced a renewal to their strategic partnership, strengthening the
relationship between the world’s most popular sports league and video platform.
Since launching its channel in 2015, NFL content on YouTube
has garnered almost 900 million views. As part of the multi-year renewal, the
official NFL channel on YouTube.com/NFL
will contain an expanded amount of content, providing fans an even greater
variety of NFL video to watch on PCs, tablets, and mobile phones around the
world.
Today, the NFL’s official channel on YouTube carries game
previews, in-game highlights, post-game recaps as well as clips featuring news,
analysis, fantasy football advice, and other select content from NFL Media
properties.
As part of the renewal, and for the first time ever on
YouTube, the NFL will make available some of the most exciting games in NFL
history. Three of the most memorable games for each of the 32 clubs in the NFL
will be posted to the NFL’s official channel on YouTube prior to the start of
the 2016 season.
Additionally, more NFL content, including game highlights
uploaded to YouTube while games are in progress, will be available through
Google Search. A simple Google search for NFL team will display official NFL
video along with related news and information all delivered to the user in one
distinct box at the top of the search results. Kickoff time and broadcast
information for every NFL game will also be prominently displayed in Google
Search.
“This expansion of our partnership will make it easier than
ever for the millions of highly engaged avid and casual fans on YouTube and
Google to discover and access an even greater variety of some of the most
valuable content in the sports and entertainment business,” said Hans
Schroeder, Senior Vice President, Media Strategy, Business Development, &
Sales for the National Football League. “Our fans continue to demonstrate an
insatiable appetite for NFL digital video content online.”
“YouTube has always been the home for sports highlights on
the internet, and we look forward to giving football fans around the globe
access to even more of the content they love,” said Jonathan Zepp, head of
North America Direct Content Partnerships, YouTube.
NFL content has never been more popular across the media
landscape. According to the Nielsen Company, 199 million people tuned into the
2015 NFL regular season representing 78 percent of all television homes and 67
percent of potential viewers in the U.S. NFL games accounted for the top 25 and
46 of the 50 most-watched TV shows among all programming in 2015.
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PRESS
CONTACTS
NFL:
Alex Riethmiller YOUTUBE: Michelle Slavich
alex.riethmiller@nfl.com slavich@google.com
310.840.4681 818.749.2017