Going Global with African Fashion: The Overlooked Product Development Requirement. Differentiation is a crucial factor for American fashion retailers when determining which African fashion brands to include in their inventory. In choosing brands, retailers prioritize originality, seeking brands incorporating heritage elements like unique fabrics, achieving exclusivity through limited production batches per design, and maintaining a strong focus on sustainability. At the core of these brands is a significant investment in product development, a component of the African fashion value chain that is often overlooked but indispensable for going global.
CAFET
Retail Apparel and Fashion
Lekki, Lagos 48 followers
Centre for African Fashion Education and Technology (CAFET)
About us
We help African fashion business owners and professionals become more prosperous through integrated partnership-led initiatives across the value chain, to solve the problems of inadequate human, physical, and digital infrastructure, and limited access to information, markets, and finance.
- Website
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https://cafet.africa/
External link for CAFET
- Industry
- Retail Apparel and Fashion
- Company size
- 2-10 employees
- Headquarters
- Lekki, Lagos
- Type
- Privately Held
- Founded
- 2023
Locations
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Primary
Get directions
Dauda Akinsanya Street
Lekki, Lagos, NG
Employees at CAFET
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Lanre Shonoiki
Strategy, Technology and Communication
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Michael Adesanya
Board Member | Stanford MBA | YC Founder
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Eme Bassey
Making Fashion a Pathway to Prosperity in Africa — I use partnerships to grow my industry and business(es) | US-Africa Fashion Trade Facilitator
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Maria Alvares
Consultora independente en CAFETERIA