Influsights

In as much as we would like to think that more followers equals more conversion, that is not always the case. In fact, according to research, more business owners complained of having little to no return on investment working with influencers with huge followers. Why you might ask? A lot of these followers are fake, the more followers an account have, the lower their reach, plus, people follow bigger accounts just because they get recommended the most. As a business owner, you're better off working with a content creator with smaller followers but with a strong community, than with an influencer with bigger followers but haphard engagement. Always do your due diligence before moving ahead to work with an influencer. We can help you with that. Let us take away the burden of searching for, analysing, reaching out to an influencer and running the influencer marketing campaign for you. We are just a dm away, reach out to us for more.

Influencer marketing is the hottest kid in the block and rightly so. People are moved by what they see and influencer marketing is all about "show don't tell". With influencer marketing, your target audience gets to see your product in use by a consumer not affiliated to your business. This makes them much more susceptible to trust your brand. According to statistics, people are more likely to build trust with a brand from an influencer marketing campaign than with social media ads. The goal of Influencer marketing is to turn your cold audience into warm audience almost immediately without the hassle of trying to convince, nuture and convert them. According to testimonials and case studies, over 70% of consumers base their buying decisions on referrals, UGC content and influencer posts as against seeing a social media campaign ad. Using this statistics and combined experience in marketing and PR, let us get your business in front of your ideal customers using Influencer Marketing. Reach out to us today to get started.

Great businesses are those who are constantly carrying out research and improving every aspect of their business. For you to play with the top dogs, you must be able to do what the top dogs do. Influencer marketing is constantly on the rise and it will not go away, what to do then? Get hooked to it and use it to improve your business. We can help you with that, simply send us a dm, let's get started today. . . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #brandawarenesscampaign #brandawarenessmarketing #brandawarenessstrategy #businessownersinnigeria #businessownersnaija #businessownersuk #businessownerslagos #businessownersinlagos #businessownersinportharcourt #techbrands #techstartuplife #techfounders #businesscoachuk #startupbusinessuk

Your content is the first point of contact between you and your target audience. If it is poor, you will lose them, if it's great, congratulations! You just attracted them! Content creation though trivial, can make or break your business. Never take your content creation for granted. To be better at marketing and content creation, follow us today. . . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #digitalmarketingupdates #socialmédiamarketing #marketingstrategist #marketingmind

To always stay ahead of the competition, you must always plan and strategise ahead of the competition. Christmas is ultimately the biggest sales period of every year. Hence why you need to plan way ahead of time to beat the rush. Your strategies are only as good as the attention you give to them. Ready to be business? . . . . . #influsights #influencermarketing101 #contentcreator #contentcreators #contentcreatorsinlagos #contentcreatorsinafrica #lagoscontentcreator #lagoscontent #lagosinfluencer #lagosinfluencers #lagoscitychic

A strategy with tactics is bound to fail, likewise, you can't have tactics without a strategy. They both go hand in hand. First start with a plan, create a strategy, then come up with tactics to execute your strategy. This is the law of successful marketing conversions. Learn the tactics, but ensure you first master the strategy. . . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #digitalmarketingupdates #socialmédiamarketing #contentcreationtips #contentmanager

There is no point doing the same thing over and over again if it brings no result. The goal of your marketing strategy is to bring you result. If after implentation, you get no favourable result, scrap it and start again. To get results from your strategies, do this. 1. Get clear on your goals. 2. Conduct research on strategies carried out by well established businesses in your industry. 3. Have a budget that can carry your strategy. 4. Invest your time and effort in executing the strategy. It isn't enough to make a strategy, implementing it is what matters the most! We can help you create and implement influencer marketing strategies for your business, send us a dm to get started today. . . . . . #influsights #influencermarketing101 #influencermarketingdoneright #ınfluencermarketing #brandawarenesscampaign #brandawarenessmarketing #brandawarenessstrategy #businessownersinnigeria

Imagine this: a customer is scrolling through Instagram, casually liking photos and watching stories. Suddenly, they see their favorite influencer raving about a new product—your product. That moment of trust and excitement? That’s the power of influencer marketing. In today’s crowded digital world, traditional ads often feel like noise. Consumers crave authenticity, and influencers offer just that. They’ve spent years building loyal followings, establishing trust, and curating their personal brand. When they recommend a product, it feels like advice from a friend, not a sales pitch. And people listen. Take Gymshark, for example. Rather than relying solely on celebrity endorsements, they tapped into fitness influencers who lived and breathed their brand. These influencers didn’t just promote the products—they wore them, worked out in them, and shared their journey with their audiences. The result? Gymshark skyrocketed from a small startup to a global fitness empire. By aligning with the right influencers, your business can tap into that trust and loyalty. Whether you’re launching a product or expanding your reach, influencer marketing doesn’t just increase awareness—it drives genuine engagement and meaningful conversions. In a world where connection beats hard-sell, it’s time to rethink your marketing strategy. Ready to be part of the conversation?

Are You Ignoring These Marketing Dangers? From losing touch with your audience to relying too heavily on a single platform, these marketing mistakes could be limiting your growth. Take action today to avoid these dangers and create a stronger strategy for your brand! Which of these risks do you need to address? Let us know in the comments! . . . . . #influsights #digitalmarketingservice #marketingmind #marketingguru #MarketingTips #BrandGrowth

If you're still doubting the power of UGC and Influencer, this is a huge wake up call. The numbers and research results don't lie. Now more than ever, people are depending on visual reviews to make purchases. Ever wonder why products go viral on tiktok and Instagram? Your guess is as good as mine, visual reviews. So, time to crank up your strategies. We can help you with that, send us a dm to get started on creating the right influencer marketing campaigns for you.