RAPT Creative Agency

New Product Alert 🏴 RAPT Commerce launched in partnership with AKELO Group and 2Engage / Retail Engage— We are combining data-driven marketing, financial services and in-store activations in already over 10 000 merchants across large, small, spazas and taverns with an active consumer rewards platform with 2.5m consumers all across South Africa’s informal and emerging retail markets. Garreth van Vuuren 🏴 Andrew Weinberg Melanie Campbell Genevieve van Vuuren 🏴 Marco Santarelli 🏴 Wayne Wilson 🏴 Jordan Major Khangelani Dziba - BA, Hons, MA (Brand Leadership) James Cloete Wayne Jenneker Gareth Cliff Andrew Mkandla Curt Attlee Anke Nel 🏴

What do you get when you put 3Way Group’s 20-million-strong POPIA compliant robust consumer database and their deep understanding of consumer behavior In a mixer with RAPT Creative Agency innovative, creative and powerhouse team? The result: a plug-and-play insights engine that helps brands truly understand and activate in both South Africa’s most urban and underserved markets. We’re not here to do insights for insights sake. This is insights with impact. Actionable data that drives real results, real ROI, and real consumer engagement. I like to say, If you need insights on consumer behavior in Noenieput, Dwaalboom, or Blouberg (not the Cape Town one—the really remote one), then ADD.Intelligence should be the first place you call. We go where the data lives. Danny Aaron Genevieve van Vuuren 🏴 Melanie Campbell 3Way Group Dylan Koen RAPT Creative Agency

The best part of the job? The people. 🏴 From brainstorms to breakthroughs, our team thrives on collaboration, creativity and a whole lot of good vibes. Here’s to the power of teamwork and the incredible people behind every campaign. #Teamwork #CreativeEnergy #RAPTCreative

🏈 The Super Bowl: More than just a game, it's a masterclass in marketing. From Nike’s emotional storytelling to Dunkin’s viral reach, this year’s ads sparked conversations beyond the screen. What can international brands learn from these wins (and misses)? Authenticity, cultural relevance and bold creativity drive impact. 🚀 Swipe through our breakdown of who scored big and what global marketers should take away from the 2025 Super Bowl ad stage. #SuperBowlAds #MarketingTrends #BrandStrategy #RAPTCreative

We had the privilege to work with Discovery Health to launch Active Smart, their most affordable plan designed for young South Africans. Our ‘Because Life Happens’ campaign brought six powerful TVCs to life, telling real, relatable SA stories. A massive shoutout to our team and production partners The Real Network for making it happen at lightning speed! 🚀 And of course, a huge thank you to our incredible clients Shannon Manning, Refilwe Maluleke and Robyn Gelderbloem, we couldn’t have done it without you! Check out the work - we’re pretty damn proud. 🎬 #BecauseLifeHappens #DiscoveryHealth #CreativeExcellence #RAPTCreativeAgency

The Real Network consortium, RAPT Creative Agency and Bizcommunity announce the launch of RAPT BizTrendsTV, with Bronwyn Williams, futurist, economist and business trends analyst as host.

In an industry that never hits pause, standing still isn’t an option. At RAPT, we thrive on evolution. Constantly adapting, challenging norms and pushing creativity to new heights. Because in a world that’s always changing, forward is the only direction that matters. 🏴 #KeepMoving #CreativeMomentum #RAPTCreativeAgency 

Forget chocolates and roses, true love is found in tight deadlines, endless Slack messages and someone saving your butt in a client meeting. ❤️ Here’s to the work-family that makes every day worth it. #ValentinesButMakeItCorporate #RAPTCreativeAgency

From South Africa to Paris and anywhere else in the world, excellence characterises the ethos of our PR & Influence Department at RAPT Creative Agency (Group). A pleasure and privilege collaborating with France’s finest, Luidgi Alexis, on this Cognac Fine Champagne brand campaign & execution with my team Solomon Molefe 🥃✨ #PR #InfluencerMarketing #Creative #Global #Brand #Marketing

Adaptability is the new creativity. 🏴 In today’s fast-paced advertising world, success isn’t just about creating campaigns that convert. It’s about the ability to pivot, refine and stay human. #MarketingStrategy #AdvertisingInnovation #CreativityAndAdaptability #StorytellingThatMatters #RAPTCreativeAgency