2Basics BV

𝐏𝐥𝐚𝐲𝐒𝐭𝐚𝐭𝐢𝐨𝐧𝐬’ 𝐥𝐚𝐭𝐞𝐬𝐭 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐟𝐚𝐧𝐬𝐞𝐫𝐯𝐢𝐜𝐞 𝐛𝐫𝐢𝐧𝐠𝐬 𝐨𝐮𝐭 𝐭𝐡𝐞 𝐛𝐞𝐬𝐭 𝐚𝐧𝐝 𝐰𝐨𝐫𝐬𝐭 𝐢𝐧 𝐠𝐚𝐦𝐞𝐫𝐬. 🎮 💔 Gamers are nostalgic by default. Ask us about our first gaming memories and we will drift off into a daydream filled with games of old. Companies know this and tap into these feelings by releasing special editions and remakes that take us back to those carefree times. For example, Sony. The creator of PlayStation is celebrating the 30th anniversary of its popular console with a special edition of the current iteration. The untrained eye might just see a gray PS5 console with some small new details, but for gamers this is a trip down memory lane. Back to the early ‘90s, back to their fondest gaming memories. We absolutely love it, and we are not alone. Online, gamers are celebrating the upcoming release of this limited edition and are applauding Sony for this piece of fanservice. Sony will have no issues selling the 12,300 units that will go on sale on November 21, and that leads to a problem. Scalpers are already crawling out of their holes looking for a chance to make some money. These are the people who use their connections to buy products before they reach the stores and sell them for extortionate prices. It’s one of the biggest annoyances in gaming. Sony is offering us a beautiful and nostalgic version of the PS5 that is only slightly more expensive, but because of scalpers, you might have to pay ten times that amount. 📈 Let’s hope that the PlayStation 30th Anniversary Collection reaches the store shelves so true fans can get this beautiful piece of gaming nostalgia. It’s great to see companies like Sony utilizing their heritage and using it to create something gamers love. But what do you think? Does this PS5 take you back to the past? Or do you just see a gray console? Let us know in the comments. ⬇️ #PlayStation #Gaming #Scalpers

𝐂𝐨𝐧𝐝𝐮𝐜𝐭𝐢𝐧𝐠 𝐢𝐦𝐩𝐨𝐫𝐭𝐚𝐧𝐭 𝐟𝐢𝐞𝐥𝐝𝐰𝐨𝐫𝐤 𝐚𝐭 𝐭𝐡𝐞 𝐄𝐀 𝐒𝐏𝐎𝐑𝐓𝐒 𝐅𝐂 25 𝐋𝐚𝐮𝐧𝐜𝐡 𝐏𝐚𝐫𝐭𝐲 ⚽🎮 We are always on the lookout for new gaming IPs to explore new possibilities for brands, but we also keep in touch with returning games such as EA FC. So last evening, we were at the Eredivisie CV to try out this year's game. Our very own Arman Güngör and Thomas Aalderink have picked up the controller and experienced firsthand that EA FC 25 offers much more than the latest player rosters, improved graphics and enhanced gameplay. This year, there’s even a brand-new mode called Rush. As the name suggests, it’s a fast-paced and action-packed mode that you should definitely give a go. Next week, we have the game running at our office, so let us know in the comments if you want to come over and give it a go. Warning: at The Invaders, there are no friendly matches 😈 Thanks to Vertigo 6 | Part of Happy Horizon and Electronic Arts (EA) for organizing this great event and to Jos van Helvoirt for the invitation.

𝐎𝐧𝐞 𝐨𝐟 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐬𝐭 𝐯𝐢𝐝𝐞𝐨 𝐠𝐚𝐦𝐞 𝐩𝐮𝐛𝐥𝐢𝐬𝐡𝐞𝐫𝐬 𝐢𝐬 𝐥𝐨𝐨𝐤𝐢𝐧𝐠 𝐭𝐨 𝐩𝐮𝐭 𝐢𝐧-𝐠𝐚𝐦𝐞 𝐚𝐝𝐬 𝐢𝐧 𝐢𝐭𝐬 𝐭𝐨𝐩 𝐭𝐢𝐭𝐥𝐞𝐬, 𝐚𝐧𝐝 𝐚𝐥𝐭𝐡𝐨𝐮𝐠𝐡 𝐭𝐡𝐢𝐬 𝐜𝐨𝐮𝐥𝐝 𝐡𝐞𝐥𝐩 𝐲𝐨𝐮 𝐫𝐞𝐚𝐜𝐡 𝐚 𝐦𝐚𝐬𝐬𝐢𝐯𝐞 𝐚𝐮𝐝𝐢𝐞𝐧𝐜𝐞, 𝐢𝐭 𝐦𝐢𝐠𝐡𝐭 𝐧𝐨𝐭 𝐛𝐞 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐟𝐢𝐭 𝐟𝐨𝐫 𝐲𝐨𝐮𝐫 𝐛𝐫𝐚𝐧𝐝. Electronic Arts is considering a “more dynamic ad insertion” within its triple-A releases and is currently looking at how it can implement ads within its game experiences. It might sound interesting to feature your brand in big titles like The Sims, Apex Legends, EA FC 24 or Battlefield, but it could potentially have the opposite effect. The road to success is filled with pitfalls, and you need someone who understands the gaming community to guide you. You need an expert. Ads within video games don’t have the best track record, and EA knows this all too well. In the past, they have even apologized after the major backlash they received for a full-screen ad in UFC 4. Therefore, the overall response to EA’s decision to circle back to in-game ads hasn't been exactly positive. Game media and gamers are hesitant, and we can’t blame them. Their biggest fear is that, after having paid 60+ euros for a game, they still have to deal with ads that interfere with their gaming experience. Although EA seems to understand these concerns and expresses that the in-game ads are part of a larger plan, we are also cautious. We do believe that in-game advertising can be worthwhile, but don't just slap a message on an in-game billboard. You need to find the right insight, build a strategy that resonates with your audience and explore if in-game ads are the right fit. So that’s why we say: don’t start with in-game advertising. Start with getting to know your audience and consult experts who understand building a brand in gaming. And we are definitely not the only ones who think this way. So read our article and let’s see if some other experts might help us convince you. ⬇️

𝐍𝐞𝐭𝐟𝐥𝐢𝐱 𝐚𝐥𝐫𝐞𝐚𝐝𝐲 𝐝𝐚𝐛𝐛𝐥𝐞𝐝 𝐢𝐧 𝐑𝐨𝐛𝐥𝐨𝐱 𝐛𝐞𝐟𝐨𝐫𝐞 𝐚𝐧𝐝 𝐢𝐬 𝐧𝐨𝐰 𝐭𝐚𝐤𝐢𝐧𝐠 𝐭𝐡𝐞 𝐛𝐢𝐠 𝐝𝐢𝐯𝐞 𝐰𝐢𝐭𝐡 𝐚 𝐒𝐭𝐫𝐚𝐧𝐠𝐞𝐫 𝐓𝐡𝐢𝐧𝐠𝐬 𝐚𝐧𝐝 𝐚 𝐎𝐧𝐞 𝐏𝐢𝐞𝐜𝐞 𝐠𝐚𝐦𝐞. 𝐁𝐮𝐭 𝐭𝐡𝐢𝐬 𝐦𝐨𝐯𝐞 𝐢𝐬𝐧’𝐭 𝐰𝐢𝐭𝐡𝐨𝐮𝐭 𝐫𝐢𝐬𝐤. 📺 Netflix is taking its presence in Roblox to the next level. After testing the waters with an Immersive Watch party, the streaming service is now going to release Roblox games focused on two of their most popular IPs. And judging by the first trailer, Netflix isn't taking half measures. The trailer doesn't show what the gameplay will be like, but it does set the mood and shows Netflix is taking things seriously. We see what looks like a demogorgon (the evil creatures of Stranger Things) stalking the halls of a school and one of the ships of One Piece setting sail. ⛵ With this move Netflix is trying to show off its IPs in a new way, and by doing so draw in more viewers and increase the engagement with fans. Gaming is the perfect vessel to achieve this goal, but it’s not without risk. The creator economy within Roblox is thriving and beautiful new worlds and experiences arrive daily. Including some very successful One Piece games. Netflix will have to match the high standard that has been set, or else this move could also backfire. Netflix needs to look beyond the needs of their viewers and also understand how to get the Roblox audience riled up. the LEGO Group already proved that launching a game within an existing game with a big player base can be wildly successful. The colorful brick company created a Fortnite experience that captured the essence of their brand, but also matched perfectly with the needs of Fortnite players. By doing so LEGO solidified its position within the gaming community. 🤝 Entering the world of Roblox (or Fortnite) can be highly rewarding, but stepping in at this level is a serious undertaking. Not all brands can make this move. Luckily the world of Roblox is versatile and full of options, especially for brands. Want to know more about this and learn how your brand can be successful in Roblox or other parts of the gaming world? Get in touch with us! #CreatorEconomy