4T2, gone running.

we are floating the idea of rewarding the first group of investors with a unique edition of one of our models... thoughts? more info in our private mailinglist soon. 4T2, gone running. www.4T2.run

what we talk about when we're not talking about running. on those off days. aaaah, still talking about running. so offdays should be runnable? we'll see. concept & design credits Aisha Kuijk 4T2, gone running. www.4T2.run

and ... gET lOSt after running for 366 days consecutively in 2023/2024 for charity we (myself REY GAUTIER Philip M. and Baby J) decided to create the gEt lOSt ruN clUB. It’s a love of running for decades and a desire to help others. gEt lOSt is a state of mind, a call to arms if you wish rather than a weekly run club.  It's a focus on encouraging people to get out and run, getting healthy, physcially and mentally, having fun, no matter how far or how fast, all delivered with a gigantic dose of mockery, high jinks and nonsense. Most importnatly gEt lOSt has an ultimate goal of improving the daily lives of less fortunate kids around the world via sales of merchandise, oh and running 😁 This week, Saturday 25th, we have our first run in Paris with old friends... bring your running shoes, a big smile and a 5 euros entry fee/ donation. All monies donated to the homeless en route. We're also laucnhing our first collab in April with 4T2, gone running. A chance meeting and great chat with founder jurian elstgeest about music and running for fun , plus the fact they have ace shoes called the 'get Lost' and 'Black Flag' and the deal was done. Three of our unique designs will be available for wholesale so any buyer friends drop me a DM to receive a line sheet. Sorry for the long post ... in a very busy week. Hope to see you saturday * Thanks to the most awesome Dez Price at BN3TH for the kind donation of pro-briefs to keep you running with clean shorts for the last day of PFW. Simon Freeman Voodoo Running HANDSHAKE Running EAT DUST & GIRLS OF DUST DISTANCE RunAsYouAre Merrell Saucony SATISFY District Vision SOAR Running Ciele Athletics Inc./Ciele Athlétique Inc. norda run PROGRESS RUN LTD. Slam Jam Afura Store KA-YO Outsiders Store

really? why not? read this. this is a personal message and although i am sharing it out in the open, it still feels very personal. at least to me it does. because when i created 4T2, i wanted it to be a brand about running, the culture, the shared love, loneliness, togetherness, the passion, the pain, and the ugliness. i wanted 4T2 to emotionally connect with runners and it also meant we needed to make customer service the heart and strength of our company. it actually is. of course we sell products. really cool and good products, even with a longterm vision of sustainability as a practice, not a marketing initiative. we sell 80% of our value in footwear, 20% in apparel and in our 2.5 years of sales we never priced down any single item. 65% of our business is d2c and 35% is b2b. returning customers represent >20% of sales. those are cool numbers but what has become so clear is that many of you are strong supporters of what we are doing. it's a great compliment and we thank you so much for that. you were here first. over the last two and a half years, we have met multiple people who pro actively asked us if they could support 4T2 in its development. now that the time has come to open up to new investments into our company, we feel we want to make it clear that the opportunity will be offered to our customers and our friends, first. so, what's the future. we'll continue to develop more running shoes from our modular component set. we'll add components to our mix so you get more options to choose from. we want to expand atelier 4T2 with services like resoling and repairs, to extend the life of your products. we'll kick off customs... and more. it's no coincidence we went out to tour in california last november. with 30% share the usa is our biggest market outside europe; 50% of our business. asia and other markets represent the remaining 20%. we will expand our operations into the usa, a market that we will manage directly, just like europe. in asia we will further build key markets like korea, japan and china, with local partners.   not so sexy but super important for a more sustainable business will be our operations. together with our factory and supply chain partners we will be laying the foundation for a continuous supply chain, one that delivers value for our customers and reduces harm for the planet.   based on your pro-active inquiries, we have decided we will offer participations for smaller and bigger tickets, but that is a personal discussion that we are having with our customers and friends. in case you are one of them, we are probably already in touch. otherwise you know how to find me. jurian, founder of 4T2. www.4T2.run 4T2, gone running.

not as sexy as new shoes but just as important. our third outsole option is in stock now. it's called 'allez allez' and we created it for 'one more'. it can be used on all of our shoes because we create all components with modularity in mind. and yes, some of you shoe dogs can use them to resole other branded shoes too. no problem, happy to help. https://lnkd.in/eQt-fK5u 4T2, gone running.

one more lap, one more mile, one more race, one more challenge, one more adventure, one more shot at greatness. but what if you're not the greatest, not the best, not the fastest? is that failure? is that defeat? is that worthless? one more is not just a shoe name. it's much more than that. it's about showing up. keeping the dream alive, staying motivated, staying active, on your feet. the beauty of our 'average' performances sits in the continuous repetition of the thing; just go out and run. keep showing up. again and again and again. running is ugly but you are beautiful. www.4T2.run https://lnkd.in/etywQz-r 4T2, gone running.

for the records.

may the holidays give you time and space to reflect on what's your next big thing. if not, just keep running. sayonara is our next project. more soon. thanks for a big year, team. Ebony Nieuwenhuijse Bianca Dalle Nogare Aisha Kuijk John Prescott stan van kemmel Tom Ferstl Anne-Marie van Nes Kick Willemse jurian elstgeest

we’re #hiring a new customer support & operations role in haarlem, north holland. apply today or share this post with your network. ✊✌️🤟🤙

part time position in our atelier in haarlem, nl, on site. you love working in a global scale-up environment, not afraid to get your hands dirty, eager to explore how stuff works, have a do-it-yourself mentality, speak and write in english, are available at least 3 days a week, love running. the job is very versatile but has a focus on satisfying our d2c and b2b customers which is one of our core competences. you love going the extra mile. qualifications are pretty simple: you have a permanent residency, are fluent in english, know how to work with a computer (preferably shopify) and have an affinity with our products. the role is part-time but may become bigger. growth opportunity for sure. apply through email with motivation: jobs@4T2run.com