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Restaurant De Kas x Ajen Restaurant De Kas holds a special place for me: it's one of my favorite spots in Amsterdam, especially when there’s something to celebrate. That’s why I’m so proud to see Ajen become part of their guest experience. With their beautiful greenhouse setting and a menu built around fresh produce from their own gardens, De Kas brings nature to the table in the most thoughtful way. Their green Michelin star says it all. It feels like a natural fit, Ajen and De Kas both believe in creating something special while keeping sustainability at the heart of it. Thanks, Quinti de Wit & team, for making this collaboration happen. Curious about bringing Ajen to your restaurant? Let’s connect.

De Kas Amsterdam x Ajen Citruspeper Each season tells a story. Just like the ingredients cultivated by restaurant de Kas at its own gardens and greenhouse, Ajen’ Citruspeper brings the fresh, invigorating essence of Dutch nature indoors. At which nature-inspired getaway would you like to see Ajen next?

A new chapter begins… We're very excited to announce that Ajen is coming to Skins boutique stores this Spring! Last week, Maartje Frederiks and Patrick Hurenkamp attended the Skins press day at De L'Europe Amsterdam. We introduced our partnership to journalists, creators and the Skins boutique teams. Skins' commitment to unique cosmetics and personal care brands makes it the perfect partner for us. We can’t wait to be in store and let their customers experience our brand and products. 

Een bijzondere mijlpaal! Deze maand delen wij (Maartje Frederiks en Patrick Hurenkamp) in Quote ons verhaal over de start van Ajen en het creëren van een nieuwe standaard binnen personal care, samen met andere pioniers als Naïf Good Care (B Corp), Seepje, HappySoaps en Marcel's Green Soap. We vertellen over de visie van Ajen op nieuwe dagelijkse care routines, duurzamere keuzes en tegelijkertijd een luxe beleving. Het complete verhaal lees je in de nieuwste Quote. Met dank aan Tim Jansen en fotograaf Friso Keuris.

#thankyou Now that 2025 is in full swing, we’re taking a moment to look back at on the incredible support we’ve received in the first months of Ajen. To our fans, creators, and loved ones who have shared their routines, unboxed Ajen, and welcomed us into their spaces: thank you for believing in our mission. This is just the beginning, and we’re excited for what’s ahead. Together, we’re redefining self-care, one natural step at a time. We’d love to hear from you, share your thoughts, leave feedback, or order your first refill (link in comments). #Ajen #Letnaturein #sustainablebusiness #newbrand #startupnl #buildingtogether #2024recap #marketing

Pop-up ✨ Still looking for the perfect gift? Order your Ajen gift set by December 20th to help it arrive in time for the holidays. Each set is lovingly crafted and beautifully packaged, designed to bring a little extra joy to your loved ones, or yourself. www.ajen.care We know this time of year can get busy, and delivery services can be a bit unpredictable. Ordering early helps make sure everything arrives just when you need it. If you’re in Amsterdam, join us at The Holiday Edit, a warm and thoughtful pop-up by Mosj Atelier hosted at Bloemgracht 38H. 📅 December 20, 21, 22 🕛 12 PM – 6 PM 📍 Bloemgracht 38H, Amsterdam #Ajen #Letnaturein #HolidayGifts #SustainableLiving

A big thank you to everyone who has already placed their Christmas orders with Ajen. Whether big or small, your support truly means the world to us! 💚 Still on the hunt for the perfect holiday gift? Our botanical home and body care products are thoughtfully designed to delight and crafted with care for the planet. Perfect for under the tree or as a meaningful gesture for your team. #ThankYou #HolidayGifts #LetNatureIn

The Plastic Soup Business Community just welcomed another member! We would like to give a warm welcome to Ajen Care! The Ajen team strives to set a new standard through their personal care products and aims to elevate your daily routine without compromise, proving that if you design and develop with heart, you can achieve both impactful products and positive change. Taking their inspiration from nature they designed their packages to filled and used again and again. Their infinite bottle is crafted to become a cherished piece in your home, while their refills are made from recyclable mono-materials and designed to fit in your mailbox. Refillable and recyclable products can help you save up to 70% in plastic usage. We are very excited to bring them into the fold and together work towards a world free from plastic. Special thanks to Patrick Hurenkamp en Maartje Frederiks. #PlasticSoupFoundation #PSFBusinessCommunity #Ajen #PlasticFreeCosmetics #CleanPlanet #SustainableBusiness #Letnaturein

Now’s the time to make your B2B gifts meaningful with a loving Dutch touch. This season, let’s give the gift of mindful self-care with Ajen’s Gift Sets. Thoughtfully curated for those who appreciate natural botanical home and body care. Each set features our signature glass Infinite Bottle, offering a sustainable twist on giving. Discover the Ajen Holiday Gift sets and let’s bring a touch of warmth and care to your loved ones this season. And if you’d like, we’ll include a personal note for a thoughtful touch. Let’s make this Holidays a little greener. 🔗 Discover the collection www.ajen.care 📧 B2B request? Reach out at hello@ajen.care #ajen #thegiftofnature #holidays #giftgreener #newbrand #mindfulgifting #startuplifenl

✨ Looking for the perfect holiday gift that stands out? This season, let’s give the gift of mindful self-care with Ajen’s Gift Sets. Thoughtfully curated for those who appreciate natural botanical home and body care. Each set features our signature glass Infinite Bottle, offering a sustainable twist on giving. Discover the Ajen Holiday Gift sets and let’s bring a touch of warmth and care to your loved ones this season. And if you’d like, we’ll include a personal note for a thoughtful touch. Let’s make this Holidays a little greener. 🔗 Discover the collection B2B request? Reach out at hello@ajen.care #giftajen #holidaygiftIdeas #mindfulgifting #startuplifenl