Akeneo: The Product Experience Company

Say goodbye to the headaches of spreadsheets and hello to effortless, accurate product listings on one of the world’s largest online platforms: Akeneo now offers an integration with Walmart Marketplace! Now, you can easily activate and manage your enriched product catalogs on Walmart, reducing manual work and data inconsistencies with our direct API integration. This means faster time to market and more opportunities to connect with millions of Walmart shoppers! Learn more 👉 https://bit.ly/4fRRCxJ #productexperience #pim #px #walmart #walmartmarketplace #productinformation

Anyone with an internet connection can create and share content, leading to the rise of authentic user-generated content (UGC). This becomes particularly relevant during key shopping seasons or events such as back-to-school or around the holidays. Read more 👉 https://lnkd.in/g9Qvj6xg. #UGC #productexperience #productinformation #pim

Are you trying to scale your business and sell your products on key sales channels? Check out the apps in the Akeneo App Store to help you solve this problem 👉 https://lnkd.in/eKRpS-K6. #apps #productexperience #pim #px #syndication

At a recent PXM Client Club, we had the chance to sit down with the tech lead of the Rainbow Shops team, "Our average SKU size tends to sit around 66,000," said Ben Smith. And that’s a lot of products to manage across a lot of touchpoints; a product catalog of this size requires an advanced system that can effectively manage massive loads of product information. One of the key features that Ben credits for improving their operations is Akeneo’s rules engine tool. Find out more on Rainbow Shops' success with Akeneo here: https://lnkd.in/gEFe__Rt. #productexperience #pim #productinformation #skus #productcatalog

Boost your catalog modeling with family templates! Family Templates offer our customers an easy and efficient way to kickstart and succeed in the catalog modeling step by providing pre-defined families for most industries. When creating a Family, users can now choose to start from scratch or from one of the 45 available templates (gathered under 11 industries). Each template includes: ✔️ Relevant attributes and attribute options ✔️ Relevant attribute properties (value per locale) ✔️ An attribute used as a label ✔️ An attribute used as the main picture These templates aim to accelerate the understanding of the power of Akeneo Families and Completeness. 📺 Watch it here: https://lnkd.in/gEUc3a6c #productexperience #productinformation #pim #features

While virtually every brand today has some type of online presence, not all brand strategies align with successful omnichannel experiences. As customer expectations change, markets get more saturated, and companies are under increased pressure to showcase their competitive advantage. Brands must master the omnichannel experience or get left behind. But herein lies a major challenge; no two customers are the same. Read more on how to master omnichannel experiences here 👉 https://bit.ly/4fGlZaj. #omnichannel #productexperience #productinformation #productdata #pim #px #customerexperience #ecommerce #online

As technology — namely AI and large language models (LLM) — has begun infiltrating the ecommerce space, we’re beginning to see an online experience that more closely resembles the in-store experience. This technology is enabling brands to provide a level of interaction and personalization at a scale that reflects the white-glove experience of in-store shopping. It’s called conversational commerce and it’s rapidly altering the way brands and customers interact online. Read more from Jesse Creange at Retail TouchPoints: https://lnkd.in/g7uzu-hx. #AI #MLL #ecommerce #conversationalcommerce #commerce #productexperience #retail #pim

So you’ve officially implemented your PIM. Congratulations! That’s a big achievement and is worth celebrating. However, that doesn’t mean you’re at the finish line. Read more on optimizing your implemented PIM for continuous evolution from our partner, Valtech here: https://lnkd.in/eyW2cG-5. #pim #productexperience #productinformation #productmanagement

This Forrester report reveals that while climate change and environmental issues elicit strong emotions and engagement from Gen Z, these feelings do not consistently influence their purchasing decisions. Get more in the report here 👉 https://lnkd.in/g4M75htJ.

Stay Consistent With Your Descriptive Content. "Search engine optimization investments can have long-lasting high-impact results only if you start with a solid set of underlying product data. Think about it: If you’re constantly changing your product descriptions to optimize for search terms, at some point you might not even recognize the description of your own product. Build a sort of CRM for your products (in a PIM solution) first. Optimize from there," says Kristin Naragon, Chief Strategy Officer here at Akeneo. Check out the 19 SEO methods biz dev teams can utilize to boost their base here: https://lnkd.in/g2iu3TEw. #seo #productexperience #pim #productinformation #crm