Assertive Yield B.V.

Ready to turn insights into action? Dive into our latest article to discover how to transform your viewability metrics into a competitive advantage! 👉 Read the full article here: https://lnkd.in/dgwUWG7N "Ads must be present on the page and viewable by users. Advertisers are increasingly adopting a “Viewable CPM” (VCPM) model, which pays based on the number of viewable impressions rather than the total impressions. This shift in approach reflects the industry’s understanding that impressions that go unnoticed hold no value.” Nils Lind, CEO/Founder of Assertive Yield B.V. Explore Yield Intelligence's Unique Features: 🔷 Web/Yield/Prebid Analytics: Real-time, centralized ad revenue data with hundreds of dimensions & metrics. 🔷 Panorama 360°: Track campaign revenue, and assess domain-specific KPIs at a glance! 🔷 Industry Insights: Benchmark performance with AY Programmatic Index for optimal strategy. 🔷 Advanced Dashboards: Combine CWVs with ROI and IVT for a unified, interactive view of key metrics. 🔷 Real-Time Alerts: Customize instant alerts and triggers for critical changes & troubleshooting. Categorize severity levels by Critical, Error, or Warning. 🔷 Financial Reports: View your connected SSP financial data seamlessly and share it with your team. 🔷 SSP Reconciliation Report: Automatically manage bid adjustments based on discrepancies between bid and payment amounts. 🔷 Traffic Acquisition: Optimize content recommendations with article-level revenue insights and enhance bidding decisions using real-time UTM revenue attribution and highly accurate revenue predictions (98%). #AdTech #Viewability #DigitalAdvertising #RevOp #Publishers 

Drive success easily by viewing your full monetization performance at a glance. 💪✨ Let's talk?! https://lnkd.in/dH4yMyJq Unlock your digital publishing potential and leverage the power of a 360° Panoramic view to track campaign revenue by source, monitor and assess domain-specific KPIs, and drive strategic growth -all on a single screen! Explore Yield Intelligence's Unique Features: 🔷 Web/Yield/Prebid Analytics: Real-time, centralized ad revenue data with hundreds of dimensions & metrics. 🔷 Panorama 360°: Track campaign revenue, and assess domain-specific KPIs at a glance! 🔷 Industry Insights: Benchmark performance with AY Programmatic Index for optimal strategy. 🔷 Advanced Dashboards: Combine CWVs with ROI and IVT for a unified, interactive view of key metrics. 🔷 Real-Time Alerts: Customize instant alerts and triggers for critical changes & troubleshooting. Categorize severity levels by Critical, Error, or Warning. 🔷 Financial Reports: View your connected SSP financial data seamlessly and share it with your team. 🔷 SSP Reconciliation Report: Automatically manage bid adjustments based on discrepancies between bid and payment amounts. 🔷 Traffic Acquisition: Optimize content recommendations with article-level revenue insights and enhance bidding decisions using real-time UTM revenue attribution and highly accurate revenue predictions (98%).

Explore tremendous data granularity and monitoring alerts in real-time across all revenue sources: Start a free PoC: https://lnkd.in/dH4yMyJq Explore Yield Intelligence's Unique Features: 🔷 Web/Yield/Prebid Analytics: Real-time, centralized ad revenue data with hundreds of dimensions & metrics. 🔷 Panorama 360°: Track campaign revenue, and assess domain-specific KPIs at a glance! 🔷 Industry Insights: Benchmark performance with AY Programmatic Index for optimal strategy. 🔷 Advanced Dashboards: Combine CWVs with ROI and IVT for a unified, interactive view of key metrics. 🔷 Real-Time Alerts: Customize instant alerts and triggers for critical changes & troubleshooting. Categorize severity levels by Critical, Error, or Warning. 🔷 Financial Reports: View your connected SSP financial data seamlessly and share it with your team. 🔷 SSP Reconciliation Report: Automatically manage bid adjustments based on discrepancies between bid and payment amounts. 🔷 Traffic Acquisition: Optimize content recommendations with article-level revenue insights and enhance bidding decisions using real-time UTM revenue attribution and highly accurate revenue predictions (98%). #AdOps #Programmatic #Publishers #DigitalAdvertising

📸 We had a great time at the #PrebidSummit in the Big Apple last week! Thanks to everyone who stopped by to chat with us. Nils Lind, Ryan Abrahams, Priti Powell, and Jeff Deren had a fantastic time diving into dynamic conversations with industry leaders about the future of #Programmatic. 🤝 🚀 Big kudos to Michael Racic and the entire Prebid.org team for organizing such an incredible event, and to the amazing panel of experts: Bill Simmons, Asaf Shamly, Bryan Szekely, Ashely Wheeler, Iana Feliciano, and James Rosewell! 😉 See you next time we're in town! Stay tuned! #Publishers #PrebidSummit #DigitalPublishing

🎃 How easy would it be to integrate new partners in 1 DAY instead of 2 WEEKS? Get faster time-to-market with Yield Manager! Our AY hybrid wrapper seamlessly integrates multiple partners in just 24 hours, allowing you to test performance in real-time. Let’s talk! 👉 https://lnkd.in/dH4yMyJq Yield Manager's fast integration capability significantly reduces time-to-market for publishers looking to diversify their demand sources. Customize variables for faster deployments, optimize ad units based on page depth and JavaScript triggers, and easily transfer custom logic from your existing ad stack. No stress, no hassle—just fast, efficient results. #Halloween #Publishers #digitaladvertising #programmatic #Developer 

Empower your team with an all-in-one Hybrid Wrapper to boost revenue and save costs: Start a free PoC: https://lnkd.in/dhn5_E-j #AdOps #Programmatic #Publishers #DigitalAdvertising

Optimize your inventory for maximum revenue in Q3'24 with Yield Manager, our all-in-one hybrid wrapper providing over 11 solutions, no-code A/B/n testing, and precise control. Check it out! ▶Watch Yield Manager Demo: https://lnkd.in/dBjvvMY7 ✅ Subscribe to the AY Youtube channel and stay tuned to our exclusive events and content. #ProgrammaticAdvertising #Publishers #DigitalPublishing

Fun times at the IAB Sweden annual programmatic event yesterday on behalf of Assertive Yield B.V., an event where publishers are too polite to comment on Google and nobody has a name tag because they all know each other already. My special kind of "Good Place" hell. 🫶 Amazing to catch up with old friends and make new ones at arguably the top programmatic event in the Nordics! Thanks IAB Sverige and Kenneth Danielsson for having me in, Daniel Weilar & Maya Garkusha for being impeccable hosts!

🕺🏼 We are heading to Digiday Publishing Summit Europe and would love to meet you! Let's meet in real time? https://lnkd.in/dH4yMyJq Link up with our Senior VP of Sales Frederic Lamoulie in Barcelona to discover how AY's next-gen publisher suite empowers the publishers' ecosystem for sustainable growth. Let's shape the future of digital publishing together 💪🏽 #ProgrammaticAdvertising #Publishers #DigidayPublishingSummit #AdTech

Discover how World History Encyclopedia empowers their team with the autonomy to speed up release cycles 10x by simplifying the testing process: ship fast, evaluate, revert, reduce risk, and deploy—all without touching code! Read the complete story here: https://lnkd.in/dyzew9Sd #Publishers #Programmatic #DigitalAdvertising #Adops