Basic-Fit

We are incredibly proud to announce that Basic-Fit won The Best Social Awards – Best Social Impact category for our collaboration with Claude on the music video “La Pression”. With over 1.6 million views on YouTube, this project has helped shine a light on one of the greatest challenges of our time: mental health. At Basic-Fit, we believe that exercise isn’t just good for your body, but it’s also essential for your mind. That’s why we partnered with Claude to spread this message in a powerful way, using music and movement to inspire people to take charge of their well-being, both physical and mental. The Best Social Awards celebrate the most creative, impactful, and engaging content on social media in the Netherlands. We’re honored to be recognized among the best and to contribute to making social media a more positive and inspiring place. A huge thank you to Claude, our team, Abovo Maxlead, WijzijnMIND, Mental Health Europe, Te Gek!?, and everyone who supported this initiative! 🧡 More info: https://lnkd.in/ej_8Mg3

We are proud to join DSSV (Employers' Association of German Fitness and Health Facilities) and contribute to its mission of strengthening the fitness and health industry in Germany. At Basic-Fit, we believe in the power of innovation, collaboration, and advocacy to shape a healthier future. By working alongside DSSV and other industry leaders, we aim to support sustainable growth, promote well-being, and drive positive change in the sector.

We turned Blue Monday orange! 🧡 Blue Monday, often called the most depressing day of the year, falls on Monday, January 20th this year—a day associated with gloomy and holiday blues. But this year, we flipped the script! In the Netherlands and in Belgium, we hosted an energizing activation to help everyone shake off the winter blues and feel better, fitter, and happier—just like after a workout at Basic-Fit! The highlight? The biggest hopscotch game in the two countries, where participants boosted their energy and proved that fitness can be fun and accessible for everyone. You can check out the aftermovie of our activation and relive the energy, smiles, and positivity we shared. Let’s keep the momentum going and brighten every day—orange! 🧡 🔽 Watch the aftermovie here.

Last week we hosted the fourth edition of Pedal for Sport2Be!    Another great activation with our partner Sport2Be to support the social and professional integration of young people through sports.    Together with our members, employees, and ambassadors, we cycled more than 39.000 kilometers.    Thanks to this contribution, the event was a success and Basic-Fit will make 39.250 hours of sports available to 1.050 youngsters next year together with Sport2Be.    GO FOR IT! 🧡

Pedal for Sport2Be is back this week! Last Saturday, together with Sport2Be we launched our annual cycling marathon to raise funds to support the social and professional integration of young people through sports in Belgium. The launch event in Gare Maritime in Brussels brought together inspiring athletes and supporters, including former cyclist Axel Merckx, paracyclist Tim Celen, judoka Mina Libeer, and Brussels' alderman for Sport Florence Frelinx. With the help of our members, employees, and ambassadors, we keep cycling this week, December 7th to 14th, in our Basic-Fit clubs to make a real difference. For every kilometer pedaled, Basic-Fit will make 1 hour of sports available to youngsters in Belgium in collaboration with Sport2Be. Let’s GO FOR IT and keep the wheels turning! 🧡 

Yesterday we hosted a very special event at our Nuevos Ministerios club in Madrid to mark the International Day of Persons with Disabilities. We were honored to have Susana Rodríguez, two-time Paralympic triathlon champion, as our guest of honor. Susana Rodríguez shared her inspiring journey of resilience and passion for sports in a motivational talk. Attendees had the unique opportunity to interact with her, ask questions, and hear firsthand how determination and love for fitness can overcome any challenge. The day continued with an inclusive masterclass led by Basic-Fit trainer Carlos Serrano. Designed for people with and without disabilities, the session offered adapted exercises to suit individual needs, ensuring everyone could participate fully. At Basic-Fit, we’re committed to promoting accessibility and inclusion, making fitness a space where everyone belongs. 🌟 

We’re thrilled to announce that Basic-Fit is once again the main sponsor of the Johan Cruyff Foundation 14K Legacy Run—for the 5th consecutive time! This amazing event raises funds to help children with disabilities get involved in sports, empowering them to play, grow, and thrive. By participating, we’re supporting a great cause and helping make sports accessible to all.

At Basic-Fit, we believe everyone deserves the chance to feel fit and empowered. We’re proud to share that this year we partnered with the People for People Foundation to support young adult asylum seekers by providing fitness equipment for their sports program. Together, we’re making fitness accessible and inspiring them to care for both body and mind.

📊 Basic-Fit reports strong growth over first nine months 📊 Well on track to reach the 2024 targets We are pleased to announce the release of our results for the first nine months of 2024. With a total of 1,570 clubs, 4.2 million members, over 8,000 employees, and operations across six countries, we continue to pursue our mission of making fitness accessible to all. 💪🏽🧡 👉 Take a look at the press release here: https://lnkd.in/eRWS8mcc

World Mental Health Day 2024: Free day of fitness at Basic-Fit On October 10, 2024, the World Health Organization will host World Mental Health Day. In celebration of this occasion, Basic-Fit invites everyone to experience a free day of fitness at any of our over 450 clubs across the Netherlands and Belgium. This initiative aims to lower the barriers to physical activity and raise awareness for the mental well-being of young adults. Now more than ever, it’s crucial to highlight the value of movement, especially considering the mental challenges many young people face. Together with Claude, we’re shining a light on the positive effects of sports and exercise. By making the first step towards a healthier lifestyle free of charge, we hope to foster better mental health for all. This initiative is and is proudly supported by WijzijnMIND, Mental Health Europe en Te Gek!? For more information about the campaign, our collaboration with Claude, and how to claim your free day pass, visit https://lnkd.in/eesmxqkW Join us in making a positive impact on mental health—together, we can inspire a movement! #blijfbewegen #GOFORIT 🧡 This campaign has been made possible through the support of AM Beyond*, Abovo Maxlead and CFF Communications.