BigPot

TL;DR I started a new venture! 🙏 The most widely available and affordable food choices are typically also least healthy and sustainable ones. Anyone else finds this strange? Can this model be flipped around and optimised in favour of personal and planetary health while keeping it accessible for all? That’s the question that I set out on a journey with BIGPOT 🥙. The food system is severely out of balance and here are three facts to confirm it:  🍟 1.9 billion adults are overweight or obese, while 462 million are underweight 🗑 1 trillion USD worth of food is thrown away every year  🌱 Food production contributes around 37% of global ghg emissions Why do we have the problems above? The truth is, we lack food mindfulness! We stopped caring about what we eat, where it comes from and what impact does it have on our health & planet 🌍 With BIGPOT 🥙 our goal is to bring back food mindfulness! How will we do it? Follow us on LinkedIn and Instagram and we will reveal more soon 😉 Yes, after five and half years at Erasmus University Rotterdam, where I founded Erasmus Tech Community and helped Erasmus Centre for Data Analytics grow, I’ve decided to start off on my own. In the midst of the AI hype, I chose to get out of this race and focus on something else, something more tangible and closer to my heart. After spending last years learning about the challenges in healthcare and food systems, I decided to focus my attention on nutrition. Thanks to the incredible team that joined this journey in the early stage, we have been able to start our operations in two locations already (Erasmus Sustainability Hub, CIC Rotterdam) If you want to learn more or collaborate, just text me! I would love to brainstorm along. #startup #rotterdam #foodtech #sustainability #health #foodasmedicine #nutrition