Billy Grace

🚨 This is why Data in Ad-Managers Differ from back-end results! 🚨 Is your data sending mixed signals? 🤔 Our latest blog dives into why the data from your ad-managers might differ from backend results and how smart marketeers can solve this common issue. Learn the key reasons behind these discrepancies and discover strategies to align your data for more accurate insights. Want to know more? click on the link below for the full article! #BillyGrace #Admanagers

🚀 Profoto’s Success with Billy Grace 📈 Profoto, a global leader in high-quality camera lighting, faced challenges in attributing performance across mid and top-funnel channels like Meta and LinkedIn. Despite their impressive visual content, limited data insights were hindering their marketing optimization. 🔍 Key Results: - 10-15% uplift in measurement accuracy - Improved performance across Meta and LinkedIn A big thanks to: Afzal Hanif, Stefan Assur Staglianó, and Susan Ely for the trust in us and the awesome collaboration! Curious about how Billy Grace solved these challenges? Click to explore the full story! https://lnkd.in/ewD-36JK #profoto #billygrace

⚙️ Major update: Attribution Modes in Billy Grace! 🚀 We’re excited to announce an epic new feature in Billy Grace: Attribution Modes. This update will help you better understand how your marketing efforts contribute to conversions. Attribution Modes: - Session Date: Allocates credit to the day the touchpoint occurred. - Event Date: Allocates credit to the day the event occurred. Each mode offers unique insights into your campaign performance, helping you choose the best approach for your analysis. For more details, check out the full article on our Billypedia. Want to try Billy Grace? Visit our website! Billypedia: https://lnkd.in/ezXpU2sF Website: https://lnkd.in/eu3yGWwa #Attribution #Billygrace

🌟 Customer journey insights: why you need them, and how to use them🌟 Want to understand your customer journey better and track it effectively? Our latest blog dives into how customer journey data can refine your sales and marketing strategies, drive conversions, and ensure you’re there for your customers exactly when they need you. Discover how to harness these insights for optimized marketing and increased conversions. Don't miss out—keep on reading and click on the link below! #BillyGrace #CustomerJourney

🚀 Exciting News from Billy Grace! 🌍 Billy Grace is expanding into the Nordics and the UK! We’re excited to dive into these markets, build strong relationships, offer tailored solutions, and getting closer to becoming the industry standard for marketing measurement, analytics and optimization. This expansion marks a big milestone for us, and we look forward to connecting with the businesses. Stay tuned for more updates! #Billygrace #Expansion

🚀 New reach, frequency en video metrics at Billy Grace 📈 We’ve enhanced our Paid Performance page with powerful new video metrics to give you deeper insights into your campaign performance. 🎉 Now, you’ll be able to track how your audience engages with your video ads at various stages, allowing you to refine your strategies for maximum impact. Plus, our new frequency and reach metrics will provide a detailed, averaged view of your ad performance over time, helping you make more informed decisions and optimize your campaigns with precision. Want to try Billy Grace? Visit our website: https://lnkd.in/eu3yGWwa

🔍 Is Branded Search Overrated? 🔍 Branded search—queries including a specific brand’s name—has long been seen as a cornerstone of digital marketing strategy. It’s often praised for its high conversion rates and brand protection. But is it really as essential as it seems? In our latest blog, we dive deep into the pros and cons of branded search. We explore how over-reliance on branded search can skew your marketing efforts and suggest more data-driven strategies for a balanced approach. 🚀 Discover: - The true value of branded search versus its perceived benefits - The challenges and limitations that might be affecting your results - Alternative strategies like data-driven attribution and incremental testing Rethink your approach to digital marketing and make sure you’re not missing out on broader opportunities. Read it on our website via the link below!

With Billy Grace you can now gain deeper insights into PMAX campaigns! A lot of marketers use PMAX campaigns within Google Ads. The problem: you can’t see how PMAX spends your budget. Now, with the PMAX insights report in Billy Grace, you can. This new report gives insight into ad placements (display, shopping, video, search), showing both percentages and absolute spends per placement type within PMAX. Furthermore you can view this information at overall or campaign level. This update makes PMAX less of a blackbox and enables you to optimize your Google Ads. Want to try it out? Visit our website! https://lnkd.in/eu3yGWwa

Last Wednesday, we hosted our first collaborative brainstorming session with some of our partners and clients to discuss the product roadmap. 🧠🌪️ It was an incredibly valuable afternoon that provided us with new insights on how to improve Billy Grace. Some items were confirming our predictions, but others surprised us with brand new ideas. The feedback and ideas shared were invaluable, and it’s clear to us that this is something well worth organizing again in the future. A big thank you to everyone who attended, and contributed! Etienne Looije (Boest. Part of Eager), Marlon Visser (Boest. Part of Eager), Lars Postmus (Draft Digital), Akke Pennin (IWB // Digital Growth Agency), Mike Schilder (IWB // Digital Growth Agency), Wessel Versteeg (IWB // Digital Growth Agency), Daan Groskamp (Mango Mobility - hulpmiddelen & mobiliteit), Jesse van der Plas (CroudX - Shopify Marketing Agency), Chris ter Wolbeek (DPG Media Nederland), Dennis Domen (Think Yellow). Will we see you at the next one? #BillyGrace #Worktogether

🌟 Joolz Transforms their Marketing with Billy Grace 🌟 We are happy to share a new use case that we have created together with Joolz! By also partnering with Billy Grace, Joolz has achieved incredible results, including increased attributed revenue, offline sales, and improved conversion rates. 📈 Results: - 25% attributed revenue to branding campaigns - 8.33% higher return on ad spend In The Netherlands and 37.1% in the United States - 55.45% improved conversion rates "Billy Grace transformed our marketing, enabling data-driven decisions and better performance." - Marit Hendriksen. We're proud to have played a role in their success and look forward to more amazing achievements together. Link to the full case: https://lnkd.in/eA3ENRpB #Joolz #BillyGrace