Contentoo

Pitching localisation like I’m auditioning for Shark Tank — ‘Trust me, you’re gonna want to invest.’ 🦈💼

Swedish 101: When the raccoon starts doing laundry 🧺 👀 🐻 Meet tvättbjörn aka “washing bear” 🫧 🐙 Say hello to bläckfisk aka “ink fish” 💧🐠 🐢 And sköldpadda aka “shield-toad” 🛡️ Swedish really said, “call it like you see it.” PS: What's your language's weirdest literal word? Tell us, we need a good mid-week laugh👇 Thank you Fanny Kellerman for this crash course 💛

👀 Missing: Danish-speaking SEO + e-commerce editors. If found, please return to us immediately! 📦 So, if you: 📈 Know your SEO inside and out 💬 Speak Danish fluently 🛍 Have solid e-commerce experience Then we’re basically already besties 🤝 Sign up and let’s make it happen 👇 https://lnkd.in/d8vKMjFR

🔈 Calling all Dutch editors 🔈 If you’ve got SEO and e-commerce experience, we have a long-term project for you 👀 Sound like the perfect fit? Sign up and let’s start our collaboration 👇 https://lnkd.in/d8vKMjFR

Another year, another awesome SaaSiest🩷 Peep these shots of Karin and Luke living it up and getting those golden nuggets of wisdom 📸🤝 Same time next year? 😉

Karin and Luke are off to SaaSiest today 🎉 They are ready to hear from all the pros and learn more about their experiences, swapping secrets on what works in the SaaS world. 🌍 If you’re around, definitely go say hey! 👋 Let’s get SaaSy, folks!

Roll out your yoga mats, peeps! 🧘🏼♀️ It’s time for a zen copywriting session with Julia Kausch. A tale spinner at heart who began crafting stories of bunnies and dogs as early as six years old, on a typewriter. Yes, a typewriter, how vintage and iconic is that? In a hilarious twist of fate, one of her first characters—a dog—ended up in hell due to a classic case of typos. Oops! 🐶🔥 Fast-forward to 18, when Julia landed her first official gig writing for a music magazine—fitting for someone who loves all things pop culture. You can definitely see that quick wit and creative flow throughout her work. You could say she’s got bragging rights, doing what she loves and slaying it 💅🏼 while the rest of us are still figuring out how to make "fetch" happen. 🎤💥 Now, she’s a powerhouse mix of creativity and zen, balancing her time between writing and teaching yoga. Julia is a true Contentoo OG, she’s had our back for a while now. Here’s her thoughts on our journey together: “I began my journey with Contentoo four years ago, almost to the day. Since then, I’ve had the pleasure of delivering a wide range of content—from localisations and original short and long-form copies to venturing into new territory like shooting video content. Contentoo (and the amazing Customer Success Managers) have consistently facilitated smooth and highly enjoyable collaborations with clients, regardless of the field or format.” Considering what superpower she’d choose to make her writing life easier, Julia didn’t hesitate: “Instant transcriptions of interviews, so I don’t have to listen to my voice on repeat!” (We’re with you, Julia; transcriptions are the worst). If you ever crack the code to solving that AI transcription pain, hit us up!   Big love to Julia! Here’s to more creative collabs, more zen vibes, and who knows—maybe even that transcription superpower one day! 🎙️✍🏼

The Digital Marketing Masterclass is happening in London tomorrow! Even if you can’t attend, you don’t have to miss out on the key highlights: 🎤 What's on the agenda? 💡 "Generative AI: Hype Train or Rocketship?" by Charlie Bell (Contentful) 💡 "Using AI to Monetize Your Social Media Followers" by Matthew McGrory (Arwen.AI ) 💡 "5 Customer Experience Tactics You Should Be Doing" by Tracy Annang (Dotdigital) 💡 "From Outdated to Outstanding: How To Deliver Quality Content at Scale" by Patrick Gallagher (Contentoo) 💡 "Why You Need to Reinvent Digital Marketing for 2025...and Forever" by Imi de Daranyi (Emplifi) 🔥 Plus, a keynote fireside chat with Samyak Jain, Senior Manager at Watches of Switzerland Group PLC, sharing insights on digital marketing and eCommerce. If you spot our Connies Patrick and Bich, say hi- they’re always up for a good chat and a laugh 🤝 Catch you at Masterclassing 🫡

We’ve all been there. You’re deep into a long piece, feeling good about the flow. Without realising, maybe you’ve included data that doesn’t quite add up. Or even worse, you’ve used two conflicting pieces of evidence that contradict each other. 😳 And of course, you only spot it 𝘢𝘧𝘵𝘦𝘳 sending it… or worse, someone else catches it first. 😰😰😰 Chris Worth has another great way to use AI—asking it to find the weak spots in your argument before anyone else does. But beware, AI can be brutally honest.

🔑 It’s never about you, it’s about them. The truth is, no one cares about how amazing your product or service is unless it delivers real value for them. 💡 𝐏𝐞𝐨𝐩𝐥𝐞 𝐝𝐨𝐧’𝐭 𝐛𝐮𝐲 𝐝𝐫𝐢𝐥𝐥𝐬; 𝐭𝐡𝐞𝐲 𝐛𝐮𝐲 𝐡𝐨𝐥𝐞𝐬. It’s never about the product itself—but the problem it solves. Today's tip? Chris Worth says: use AI to hone in on the benefits your customers care about. ✨