Dapper - the Growth Agency

We are proud to present to you: our brand movie. Two months ago we launched our rebranding, presenting our brand Dapper. We were deciding on a way how to launch, you might have seen some of it. Our renewed socials, the billboard next to Rotterdam Centraal. We have kept one from you, we proudly present our brand movie. Enjoy, Dapper.

What comes to mind when you hear "soda"? Probably; Coca-Cola. 🥤 How about "fast food"? Probably; McDonald's. 🍔 At Dapper, we hope that when you think of B2B Growth Marketing, the first name that pops into your mind is us - Dapper, The Growth Agency. We're striving to establish that level of category leadership or Niche Fame, as we like to call it here. Here's the thing: the difference between medium-sized companies like ours (and maybe yours) and giants like Coca-Cola and McDonald's is scale. They need to be famous worldwide to a major audience. We have a more specific target. For Dapper, we focus on B2B companies in The Netherlands and Belgium with 20-200 FTEs. And in these companies, we focus on marketing leaders and founders. That's a niche of around 30-40K people we aim to become famous within. Our goal is simple: we want this group to know who we are and what problems we solve. So, if you want to achieve the "McDonald's effect" in your niche, here's our advice: ✅ Identify the specific niche you want to target ✅ Make sure you're consistently and frequently visible to them over a long period of time ✅ Build your niche fame to generate inbound leads, a solid pipeline, and eventually, revenue So, let's build that niche fame together!

Are you feeling frustrated with your current marketing results? 🤔 Maybe you're still using traditional lead magnets, or you've switched to a demand generation approach but aren't seeing the results you hoped for. If you've watched our videos and think "Can these guys help me build a more effective marketing strategy?", let's find out together. Here's our process: 1️⃣ 45-Minute Call: We'll chat about your product, your Ideal Customer Profile (ICP), competitors, and current performance. 2️⃣ Marketing Scan: We'll take a deep dive into your marketing challenges, and evaluate your Google presence, website performance, and email marketing. 3️⃣ 1-Hour Strategy Session: We'll share our ideas on how to enhance your marketing efforts. Our aim is to help you create a system that brings in consistent inbound leads, builds a strong pipeline, and ultimately grows your revenue. If you’re interested in improving your marketing and seeing better ROI, send us a message!

Are you feeling frustrated with your current marketing results? Maybe you're still using traditional lead magnets, or you've switched to a demand generation approach but aren't seeing the results you hoped for. If you've watched our videos and thought, "Can these guys help me build a more effective marketing strategy?"—let's find out together. Here's our simple process: 1️⃣ 45-Minute Call: We'll chat about your product, your Ideal Customer Profile (ICP), competitors, and current performance. 2️⃣ Marketing Scan: We'll take a deep dive into your marketing challenges, and evaluate your Google presence, website performance, and email marketing. 3️⃣ 1-Hour Strategy Session: We'll share our ideas on how to enhance your marketing efforts. Our aim is to help you create a system that brings in consistent inbound leads, builds a strong pipeline, and ultimately grows your revenue. If you’re interested in improving your marketing and seeing better ROI, send us a message!

At Dapper, we're strong advocates of the value that lies within strategy and creativity. As a digital marketer, success depends on your ability to navigate the following questions: ❓ Who is your audience? ❓ What is your story? ❓ How are you delivering your message? Mastery of creativity and strategy isn't just valuable—it's vital. This is what sets you apart in the crowded digital landscape. So, if you're a performance or a digital marketer striving to enhance your skills set, our advice is to shift your focus. Instead of getting lost in technicalities of platforms like Google Ads or LinkedIn campaign management, zoom out. Invest in refining your skills in messaging strategy, marketing strategy, and content marketing. That's how you'll ensure your relevance and influence in B2B marketing’s ever-evolving world.

The #1 asset for any B2B Marketer? Trust. Particularly with highly priced products and services, trust is of critical importance for consumers. So, how can you build this trust? One of the most important elements you need: Exposure. Consistent exposure nurtures familiarity, which in turn builds elevated levels of engagement and trust. When viewers are constantly exposed to your content, they begin to feel confident and familiar with your brand and products. This will influence their purchasing decisions! However, a single post or campaign won’t do much work… Only If you repeatedly and frequently expose your target audience with high-quality content you will start observing tangible results and will therefore be able to convince them to buy your products.

We strongly believe that impatience is the main reason why marketers fall short. Often times, marketing professionals run an ad on Meta or LinkedIn and expect to see immediate results. But it doesn’t work that way… As an example, consider your experience in the gym. You won’t see results after one session bicep curl; Instead, real progress comes from consistently working out and sticking to your long-term goals! The same principle goes for marketing. You have to commit to a carefully planned strategic approach on specific channels for an extended time period. If you want to see tangible results and achieve sustainable growth. So, only if you are: 🎯 Strategic ⏰ Patient ...You will start seeing a Return on Investment.

💡 Did you know? B2B prospects are also active on B2C platforms too! We know that many B2B marketers might doubt the relevance of advertising on B2C channels and are probably thinking, “Why advertise on B2C channels if my prospects aren’t on Facebook or Instagram?” At Dapper, we disagree with this statement. We’ve seen from first-hand experience that B2B prospects aren’t just active on LinkedIn; they are engaging on B2C platforms as well. ❓ Why? Because, after all, they are not just business professionals; they are people with personal lives and interests outside work. Still not convinced? Consider the following 2 reasons to start using B2C channels: 1. Cost: B2B channels can be very expensive compared to B2C platforms. 2. Visibility: Being present across various platforms ensures top-of-mindedness for your brand. 📍 In this episode, Tycho will help you target your B2B target audience on B2C channels using a variety of methods such as retargeting and development of lookalike audiences. 🎵 Discover more of these strategies by listening to “B2B IN 15” on Spotify or your other preferred Podcast Apps. https://lnkd.in/dCFTFJUk #b2bmarketing #digitalmarketing #marketingagency

📌 What should founders prioritize before anything else. As a founder, you have one responsibility that comes before everything else: selling your product or service. Sure, a wonderful company culture, a workation and seamless processes are a big plus; However, if you don’t prioritize sales, all these things will be gone at some point. One recommendation we can give to founders of young companies especially, is: 💡 Stop trying to focus on too many different things, but instead optimize what you’re already selling. Try to: 🔎 Discover a market fit 🛒 Optimize Your Sales Processes Remember: if you’re not selling, you don’t exist.

📈 Long-term strategy over tactics Nowadays, it is common for companies to prioritize short-term tactics over strategy, trying to “growth” hack their way through the use of fancy tools and technologies; However, they often overlook a vital element, which is none other than: …a clearly defined marketing strategy… Don’t get us wrong; at Dapper, we leverage numerous growth hacking tactics and acknowledge their value; However, we believe that a solid strategy should always be developed first. 🤔 But what do we mean by strategy? To make sure you have the right strategy set up, you must be able to answer the following questions: 1. Who is your ideal customer, or, in other words, your ICP? 📌 Who are you seeking to sell and talk to? 2. What are you trying to tell them? 📌 What is your brand story & narrative? 📌What sets you apart from competitors? So, if you want to go out there and tell the world who you are, you need to first understand: ✔️ Who are you talking to ✔️What are you trying to tell them Because, after all, If you don’t have a clear strategy in mind, you can use all the fanciest growth hacks out there, but you still won’t manage to grow.