forpeople

For 20 years we've been cultivating a diverse ecosystem of friends and collaborators across industries, geographies, and disciplines. Last week we brought our London ecosystem together for an evening of discussion, provocation, nourishment, and connection at our studio in Oval. Our founders David Summerfield and Michael Tropper reflected on two decades of growing a global creative studio; Bill Amberg of Bill Amberg Studio, Carmel Harrison of Logitech, and Sylvia Feichtinger of the LEGO Group shared their perspectives on how design must make the future more human; and we shared visions of how we'll all eat, move, live, and create together. We wove webcam-driven nutrition with the future of the pub; AI hosts with healthier transport; a package-less future with a climate-crisis menu by Josh Hatfield of Hoxton Farms; but most importantly — we wove people to other people to nourish ideas, and build connections. Thanks to everybody who joined, and everybody who made it happen.

Fiona has been helping to grow our studio from the very beginning – whether that's bringing the sunshine to our spaces or nurturing the talent within. As Senior Design Director, she not only heads up a strong team of creatives, but champions female talent and access to the design industry for all students too. #forpeoplepeople

In our latest #fromtheforpeoplevault, we look back on our collaboration with Powerade. The road to sporting success isn’t easy. Setbacks. Grit. Relentless hard work. For this campaign we shifted the brand’s spotlight from polished professionals to the raw unfiltered reality of sport. Inspired by college mixtapes, we uncovered underrepresented voices and showcased the power of perseverance. Together with the photographer and filmmaker Emily Maye, we created a visual and verbal world that captures stories which celebrate the power of women in sport, the power of teamwork, and the power of forging your way. Huge thanks to Powerade and Alex Ames for partnering with us to put power back on the side of future athletes.

61 Million Congratulations to our friends Formo on completing their $61M Series B raise. We couldn't be more hyped to see Raffael Wohlgensinger, Roman Plewka, and the rest of the turophiles* take the next steps in bringing sustainable, indulgent, animal-free cheese to the shelves with REWE. Stack that cheddar. *cheese-lovers

Monuments to Sports Culture. From running to cycling, skiing to skateboarding, the clubhouse has become a cornerstone of sports culture, providing brands with a powerful way to connect more deeply with their communities. However, as this model gains popularity, the space is becoming increasingly crowded. Check out our latest journal entry, where our Creative Director, Simon Daniel, reimagines the future of clubhouses — exploring how brands can create unique spaces that meaningfully serve their sporting communities. Follow the link to read 👉 https://lnkd.in/eiAE87ru #SportsCommunity #SportsCulture #Clubhouse #Community #Sports #BrandInnovation #BrandExperience

Making moves at the intersection of performance and domesticity. Our friends at Kettler have just launched two new product ranges — the Ergometer and the Crosstrainer. Designed by forpeople, these reimagined pieces of equipment expand our shared vision for home fitness, blending high performance with the aesthetics of furniture and home accessories. These new additions build on the Frame bike we designed for Kettler previously, as we continue to refresh the portfolio with equipment that complements the home environment. #product #identity #fitness #forpeople #sport #design #kettlersport ––– In collaboration with Julian Hoenig & Kettler by Trisport AG

From cooking to book clubs and exchanging ideas with multi-disciplinary teams across the studio, Strategist Liv finds inspiration in action and collaboration. In the studio you’ll catch her crafting narratives, mapping user journeys, and doing deep dives for our clients. And beyond our old factory walls? Training for next year’s London Marathon.

Let’s face it, skin is complicated.⁠ ⁠ But skincare doesn’t have to be. You have a skin flare up? Peach Slices have simple, targeted solutions.⁠ ⁠ This is the message we helped to bring to LA, NYC and Miami in a campaign that tells a punchy efficacy story across cars, boats and billboards.⁠ ⁠ Problem skin? No problem.™⁠ ⁠ #skincare #campaign ––– Peach Slices, created by Peach & Lily

The SXSW #PanelPicker community voting period is coming to a close this weekend, so now is your last chance to check out our proposed sessions and cast your vote for what you’d like to see on the SXSW stage. If you haven’t already, please use the links below to upvote our sessions before voting closes on Sunday, 18 August! Many thanks and we hope to see you at #SXSW 2025! #hospitality #branding #designagency #experiencedesign

In November 2023, The Coca-Cola Company uttered three words… Beetlejuce. Beetlejuice. Beetlejuice. And summoned a spooky collaboration, where we partnered with Fanta and Warner Bros. Entertainment to celebrate the second Beetlejuice film: Beetlejuice Beetlejuice. We defined the visual creative direction and designed a number of the key touchpoints, from a limited edition pack line up to influencer boxes, collectible boxes and merchandise direction, spreading the horror across North America, South America and Europe. Thanks to the Fanta team for this scarily fun brief!  #Fanta #SummonWhatYouWanta #BeetlejuiceBeetlejuice