It's a real pleasure to feature in the latest issue of The Hotel Magazine – thanks for having us. Our latest guide about the new generation of revenue metrics is a must-read for any hotel revenue management team. It covers ten ways to measure success that will ultimately help you optimize operations and maximize profitability. Get the guide for free here: https://lnkd.in/eGe9RrjJ
In this month’s issue, we share three must-follow metrics for a successful business, as told by the team at Mews. Measure RevPAM instead of RevPAR: It’s a more holistic approach that captures more touchpoints like upselling and F&B. RevPAM can be boosted not only through room rates but through room rates but through add-ons and experiences – and it will shine a light on underperforming areas, too. Revenue Sources: To rely on a single source of revenue – rooms, for instance – increases the risk to your business should something beyond your control impact the market. Expanding your offering will increase your customer reach, often into demographics that you may have previously struggled to attract. Upselling: Add upselling options to your booking engine. It’s the most frictionless way for a guest to book them as they’re already in reservation mode. Read the full editorial on pages 50+51 in our August issue!