MikeTeevee

Financial literacy isn't just about numbers 🔢 , it's about empowerment. 💳 Experian has partnered with the multi-talented Flaujae Johnson - star of Louisiana State University Women's Basketball 🏀 , musician 🎶, and financial advocate 💁♀️ - to inspire young people to take control of their financial future using tools such as the Experian App. 📱 We’re proud to contribute to important initiatives like this one, working with the exceptional team at The Cooler to distill community driven insights and reach audiences in impactful ways 🙌 🏀 🎬 Director: Todd Miller 💳 For Experian: Kevin Everhart, Daren Levis 😎 For The Cooler: Brian Hallisey, Richard Pass, Marie Chao 🎯 For MikeTeevee: Virginia Tuckey, Mia Meadows Berger, Jonathan Wood 🌸 DoP: Randall Perez 🎚️ Sound: Eleven Sound 🎨 Color: Nick Sanders 🔥 VFX: Tyler Engle

🕹️ The Virtual Reality gaming industry is growing rapidly, with the market expected to reach $25 billion this year. Yet, according to research: 😔 Only 27% of VR gamers identify as women 😔 40% of VR game play hours are Shooter related When first developing VR puzzle game Shores of Loci, our goal was to conceive, design, & produce an innovative VR experience that would resonate with a diverse audience, particularly women, in a gaming landscape often dominated by male-oriented content. Our female-led team embarked on creating a game designed to provide a serene and immersive experience by: 🛠️ Utilizing Advanced Technology - we harnessed the power of Unreal Engine to craft stunning, surreal landscapes that transport players into otherworldly realms. This technical foundation allowed for the creation of intricate 3D puzzles set within dynamic environments. 🤝 Designing for Inclusivity - understanding the importance of broadening VR's appeal, the game was intentionally designed to attract a female audience. This was achieved through calming gameplay mechanics, soothing color palettes, and tranquil soundscapes, offering a captivating experience that diverges from conventional VR offerings. 🏆 Shores of Loci has gone on to win multiple awards, including the Venice Immersive category of the Biennale Cinema 2022, highlighting its artistic excellence and innovative design. 🪴 Now in its sixth chapter, Shores of Loci continues to evolve, offering players new and enriching content that maintains engagement and interest. 👭 ➡️ 👭 ➡️ 👭 Today, women account for 47% of all gamers (across all platforms). As VR technology becomes more mainstream and diverse content is created, the gender balance in VR gaming will continue to improve. We believe that more female focused content will lead to more female VR participants, which will in turn lead to more female developers. 💫 🙌 Shout out to the incredible team behind Shores of Loci: Daisy Berns 🔜 GDC, Dani Bittman, Christian Holland, James Sundra, Sebastian Fritze, Kyrie Howard, Thea Tomine L. Nærdal, Roel Harinck, Ellen Utrecht 🙏 

As a female founded, female-led business, we find ourselves surrounded by inspiring women every day - from our team, to our clients, to the fabulous creative talent we have the honor of collaborating with. 💫 Here we celebrate some of our favorite recent female-focused highlights, along with some sobering gender related facts… 🎬 CHAMPIONING FEMALE DIRECTOR TALENT We recently had the pleasure of working with breakthrough female directors Cassidy Meyers, Edie Amos and Anastasja Black, on campaigns for DoorDash, TheMix_PernodRicard & AMORELIE, helping to bring insightful and authentic female perspectives to brand storytelling. In film, we partnered with the incredible Traci Hays on female-centric feature, On The Run. 😶 FACT: Less than 10% of Commercial Directors are female - this only fuels our drive to support such inspirational talent. 🎵🏀 CELEBRATING FEMALE MUSIC ARTISTS & SPORTSWOMEN We helped revive the cult classic hip-hop anthem “Basketball” by Kurtis Blow, to celebrate DoorDash’s partnership with the NBA & WNBA. The track featured rising female star Lola Brooke, Breakthrough Hip-hop Artist nominee at the 2023 BET Hip Hop Awards, as well as Sue Bird, legendary WNBA (Women's National Basketball Association) player. 😶 FACT: In 2024, WNBA players earned an average of $147,745 per season, while NBA players made approximately $12 million per season. 🎮 SERVING FEMALE GAMERS MikeTeevee's VR puzzle game, Shores of Loci, was originally developed & produced by a majority female team, with female VR game players in mind. Last month we released the game's 6th Chapter, SkyHaven. 😶 FACT: Only 23% of VR users are female, and over half of VR game play hours are Sports or Shooter related - we believe that more female focused content will lead to more female VR players, and we’re proud to contribute to this evolution. Supporting female talent, stories & voices is central to our mission. While there is still much work to do to level the gender playing field, we appreciate the many empowering experiences we get to be a part of. ❤️  #IWD Ellen Utrecht Jessica Valin Virginia Tuckey Kyrie Howard Thea Tomine L. Nærdal Carly Wright Stacey Kawahata Amanda Garcia Mia Meadows Berger Jenna Winter Lola Thomas Elke Jacobse Lois Christmann Tanja Brockmeyer

We seek to empower brands who take on ambitious, high-stakes projects, helping to bring their ideas to life in ways that truly entertain. In the words of MikeTeevee's Ellen Utrecht, “We always ask, what else? How can we help our partners create content that people actually enjoy, without it screaming ‘brought to you by a brand’?” Thank you, LBBonline - Little Black Book, for featuring this recent branded entertainment project, produced in collaboration with our partners at DoorDash’s incredible in-house agency, Superette. https://lnkd.in/e8VBUAk3

🎺 Exciting news! 🎺 MikeTeevee is thrilled to announce the launch of "SkyHaven," the next chapter in our virtual reality game, Shores of Loci 💫 We love to create content for our brand partners, but we are also passionate about developing our own original IP. It's our way of staying at the cutting edge of technology, flexing our creative muscles, and building a lasting legacy by connecting directly with audiences worldwide. We're incredibly proud of our creative achievements and of the amazing team who make these possible: 💫 Creative Director: Christian Holland 🖼️ Systems Engineer & Game Design: James Sundra 🎶 Music & Sound Design: Sebastian Fritze 🎨 Executive Producer / Creator: Ellen Utrecht 💪 Producers: Kyrie Howard, Thea Tomine L. Nærdal 💥 Program Manager: Roel Harinck Look out for SkyHaven, with its surreal world & harmonious civilizations in the clouds, on MetaQuest. You can learn more at shoresofloci.com And - as we create new worlds, we remember our own. MikeTeevee is donating 1% of SkyHaven proceeds to LA fire recovery efforts. ❤️🏡🌍

We seek to empower brands who take on ambitious, high-stakes projects, helping to bring their ideas to life in ways that truly entertain. In the words of MikeTeevee's Ellen Utrecht, “We always ask, what else? How can we help our partners create content that people actually enjoy, without it screaming ‘brought to you by a brand’?” Thank you, LBBonline - Little Black Book, for featuring this recent branded entertainment project, produced in collaboration with our partners at DoorDash’s incredible in-house agency, Superette. https://lnkd.in/e8VBUAk3

🎥 MOVIE ALERT 🎬 Storytelling is at the heart of everything we do at MikeTeevee. Much of the work we talk about on this platform relates directly to brand marketing, which means you’d be forgiven for not knowing much about the broader spectrum of content we have a hand in producing. Our incredible post-production team recently had the opportunity to work on Killing Faith, a “cinematic, genre-bending” Western starring Guy Pearce & Bill Pullman. It was a highly rewarding experience, and we couldn’t be prouder of the team’s work in bringing this story to life. Though this project is outside of the usual 6, 15 or 30 second spots that we spend a lot of our collective time working on, the core premise remains the same—helping great stories find their audience and creating visually stunning experiences for consumers. Projects like this only serve to deepen our passion for storytelling, and we excitedly bring the same dedication to every project we undertake. Huge congratulations go to everyone involved, including Director and long time advertising ECD Ned Crowley, Zori Davidkova, and our very own Thijs Bazelmans, Christopher Adams & Lola Thomas 💥💥💥 Killing Faith is set for release soon, and we can’t wait to see it out in the world ✨ https://lnkd.in/eV8PkMik

👀 The talented in-house team at Experian have been exploring a new creative direction & fresh storytelling techniques with these playful Doodle characters 👀   😁 This project was a true creative collaboration between The Cooler, VANDIVISION & MikeTeevee, combining green screen, animation and lots of laughs. 🥳 "Party" is the first of four spots - our friends Carrot & Solo Cup are just the beginning! 🥕🥤🧀📱 🎯 Creative & Animation: Dylan Vandenberg, Coert Donohue, Ben Joyner 🙏 For Experian: Kevin Everhart, Daren Levis 🚀 For the Cooler: Todd Miller, Brett Pfeiffer, Corlin Stubbs 💥 For MikeTeevee: Virginia Tuckey, Elke Jacobse ✨ Animation & Post: VANDIVISION 🎶 Sound: Eleven Sound 💪 Line producer: Luke Arreguin

Thank you, LBBonline - Little Black Book, for sharing our secret 😊 🤫 We're super excited to see what creative magic in-house teams will be cooking up in 2025! ✨ Grateful to support the in-house community in LA, Berlin, London, Amsterdam, and beyond 🥰 https://lnkd.in/eWkBNp-i

🌟 Happy Holidays from all of us at MikeTeevee 🌟