New Dutch Wave

In een tijd waar democratieën wereldwijd afbrokkelen door onder andere de invloed van big tech, is er hoop. De creatieve industrie loopt voorop in verandering en gebruikt volop nieuwe apps zoals Signal. Deze nieuwe generatie communicatietools draaien namelijk om publieke waarden in plaats van shareholder value. Voor creatieven is er veel te winnen op het gebied van auteursrecht, intellectueel eigendom en privacy. CreativeNL kreeg op SXSW’25 de kans om Signal-president Meredith Whittaker én Bluesky-CTO Paul Frazee te interviewen. Bekijk Meredith's boodschap voor de creatieve industrie in de video hieronder of klik door voor het volledige artikel: https://lnkd.in/efpN3zTs

Right here, right now! What an important time to be in Austin Texas USA! While the world is going through its most challenging period, we rode the wave right back into the belly of the beast. A strong and diverse delegation of Dutchies looking to make sense, find meaning and true connection in the wonderful whirlpool of inspiration and information that is SXSW. On a shared mission to contribute our creativity, conscience, common sense, and do our part in this important global dialogue, asking the difficult questions and offering our special flavor of creative solutions. As proud partner of CreativeNL, New Dutch Wave exists to bring people and ideas together to look for common ground and create a better future! We love to help our wavers navigate SXSW and make new connections through our Flying Dutchmen Tour. What a ride! Thanks to Bart Ahsmann Barbera Wolfensberger Fenna van Raaij Jann C de Waal Simone van Bennekom Maarten Schram Nils Adriaans Hilmer Thijs Heleen Rouw Marijke Reuver Samantha Castano -van der Ham Monique van Dusseldorp Eva Heijblom MSc. Sandra van de Ven Suzanne Visser Peggy van Schijndel Xander de Buisonjé Arnold Janssen Marcel Albers Sherlo Esajas Rachel Parent Kirk Watson Hugh Forrest Peter Lewis and many, many more Love to the PREACHER family Seth Gaffney Kate Cooney Tamara Deike Erick Sanger So so lobi from the New Dutch Wave team ✨Arne Koefoed Danny Frietman Linda Holleman Bass Beek Liesbeth van Woerkens Ben Houdijk Dalí Brückel Max Petrie Jean-Paul Mau-Asam 📽️ by the incredible twosome Dalí & Max #sxsw #newdutchwave 🤠 🌊

Back from AUS to AMS after a whirlwind SXSW. In addition to our annual PREACHER Early Service, we had the blessing of hosting new friends from The Netherlands at our first-ever Dutch Soul Service. It was an afternoon and early evening filled with great music and talks, tacos and conversations, and our very own Mayor Kirk Watson. Meeting likeminds/hearts has made Amsterdam feel like home, so it was energizing to share our southern hospitality back at our space in Austin. Much appreciation to Danny Frietman, Maarten Schram, Linda Holleman, ✨Arne Koefoed, Bass Beek, Jean-Paul Mau-Asam, Fenna van Raaij, Suzanne Visser, Duncan Borsboom and many others. Excited to keep the cross-continent connection going. 📷: Ben Houdijk

SXSW 2025….in many ways an edition in transition. Thank you mayor Kirk Watson for you strong words and statements on collaboration, economic growth, inclusion and creativity. The world and City of Austin is in a better place under your leadership. This edition will be remembered by new partnerships at PREACHER, old friendships which were re-energized and new inspiration for what is to come…..so….we see you when we see you y’all 🙌🙏🫶🏻 Barbera Wolfensberger Eva Heijblom MSc. Jann C de Waal Maarten Schram Heleen Rouw Simone van Bennekom Marijke Reuver Kirk Watson New Dutch Wave Sandra van de Ven Monique Barnhoorn Patrick van de Werken DevRev Seth Gaffney Peggy van Schijndel Sherlo Esajas Marcel Albers Rutger Jansen Miguel Milano Jeremy M. Goldberg Abdallah Mahmoud and many, many more…. ✨Arne Koefoed Linda Holleman Jean-Paul Mau-Asam Bass Beek Liesbeth van Woerkens Max Petrie Dalí Brückel Ben Houdijk 🙏❤️

Day 4: The Dutch Soul Service Yesterday hundreds of Dutch and international souls flocked to higher grounds of the PREACHER office in Austin for our Dutch Soul Service. A fully loaded immersive, interactive, interdisciplinary festival featuring talks, live music, inspiring round tables and lots of Dutch soul, organized by the covenant of Dutch Digital Agencies, Dutch Music Export , BumaStemra, CreativeNL and New Dutch Wave! Our Dutch delegation at SXSW was blessed by a warm personal welcome by Austin mayor Kirk Watson after which we kickstarted our broad program, including a cutting edge interview with misinformation specialist, author and activist Nina Jankowicz the interactive Smartphone Orchestra, curated network tables of the creme de la creme of the Dutch Digital Agencies, astounding demo’s from Breggz™ Hearables, an immersive live classical music 4-D audio experience by the Echo Collective, performances by Lithuanian based surf-rock power girl trio ShiShi, and the Dutch blue-eyed indie folk sensation: Judy Blank, all held together by the soulful grooves of 45rpm of All the Single Ladies. A BIG shout out to the PREACHER agency for welcoming us so hospitably into their home and headquarters, establishing a direct line and warm connection between the Dutch delegates and their new Amsterdam expansion. A HUGE shout out to Fenna van Raaij for being a wonderful partner A textbook example of the fruitful cross-cultural-pollination that this mission is all about. Preach! Love from the New Dutch Wave team ✨Arne Koefoed Danny Frietman Linda Holleman Bass Beek Liesbeth van Woerkens Ben Houdijk Dalí Brückel Max Petrie Jean-Paul Mau-Asam 📸 by the amazing Ben Houdijk

There is actually no human capital at all yet Yesterday, a diverse group of creators, researchers, policymakers, and entrepreneurs came together to exchange knowledge, share insights, and discuss the future of immersive technologies (IX/XR) - during our session 'Public Values in IX Across the World 🌍' together with CIIIC at SXSW. The conversation led to some powerful takeaways on talent, business models, safeguarding public values and market growth. Thanks to all the participants! Our first (sneak peak) take aways: On Talent & Learning – 'Meeting learners where they are' Erik B(rown) (Stanford) inspired us with his human-centered approach to education and shared the AI Thinkery https://lnkd.in/eza3jyew community of practice, a model for collaborative learning in emerging tech. On talent in IX: There is actually no human capital at all yet. On Business Models That Work – 'Stay agile and adaptable' Frank Hahn (RAVE.SPACE GmbH) emphasized the importance of flexible monetization, combining agency work, streaming platforms, and venture capital funding to scale successfully. On Market Growth & Funding – 'Think beyond XR' One key insight From Elizabeth Jennings (Venture Atlas Labs Texas, US): 'Startups should position themselves within established industries (e.g., healthcare, automotive) rather than focusing solely on XR. Investors want solutions, not just technology.' On Safeguarding Public Values in Practice Angus Stevens: 'Big Tech won’t self-regulate unless forced—EU regulations can set a framework that others follow.' If you want to stay updated, please sign up to the International Public Values & Immersive Futures Network: https://lnkd.in/eTQJetUR Simone van Bennekom Monique van Dusseldorp Heleen Rouw Rachel Parent Verity McIntosh Min-Wei Kuo Jennifer Danner Riccardi Myriam Achard Syb Groeneveld Tim Terpstra Katharina Haverich Tom C. Hall Joanne Popińska, Ph.D. Justin Karten Erik Jan Bijvank Samantha Castano -van der Ham Saskia Jongma Marijke Reuver Peggy van Schijndel Koos Zwaan Maarten Schram Bart Ahsmann Jann C de Waal Barbera Wolfensberger Hilmer Thijs Hazal Erturkan CreativeNL trekt samen op met New Dutch Wave in Austin. #SXSW25 #CreativeNL #XR #PublicValues #TechEthics #Talentontwikkeling #Regelgeving #NewDutch

South By komt los: ‘But I’m an optimist’ Op de 2e dag van ons programma was er weer een Immersive Morning-sessie (met Interactive Emmy-winnaar Joshua Rubin over nieuwe manieren van storytelling), evenals de hoofdsessies Immersive Nightmares en Immersive Dreams – gevolgd door een borrel. Opvallend was dat het publiek meer ‘aan’ ging op de nachtmerries dan op de dromen – een teken des tijds? Hieronder het antwoord op de vraag ‘what is your immersive nightmare?’ van Angus Stevens, Chair of the Australian Metaverse Advisory Council, die een van de sprekers was – goed lezen ;) ‘There are so many ways immersive technology could become a nightmare, starting with the current trajectory of social media’s echo chambers of self-validating opinion, galvanizing and splintering communities & countries, irrespective of whatever factual evidence there is to support the facts – which, framed within the veneer of anonymity evolves into an avatar-centric metaverse technology that extends into becoming a data privacy goldmine, as haptic and behavioral analytics are leveraged to drive new levels of advertising revenue and market share, which in turn further drives the wealth divide until we’re left with a dystopian world in which the standard human’s existence consists of being no more than a drip-fed power supply, as they’re locked in a pod with their brain activity, simulated by an incessant barrage of traumatic and horrific virtual experiences, producing the electrodes that are the energy used to power an all-encompassing AI-originated machine entity, who’s insatiable appetite for power, to maintain its existence, leads it to swarm and invade as yet unknown worlds and galaxies in the endless search for lifeforms it can control and gain power from; thereby destroying all life across all universes. But I’m an optimist, so I’m pretty sure this won’t play and instead the metaverse will be used to transport imaginations and help people see the world from a perspective other than their own, and with it bring global harmony, inclusion, equality and joy, as we all live happily ever after.’ Luister hier ook naar de I-talk Podcast: ‘Digitalisering en Innovatie bij South by Southwest (SXSW) in Texas’ van Monique Barnhoorn en Sandra van de Ven die het ook over de Immersive Nightmares-sessie hebben: https://lnkd.in/eVncF8Tw Foto's Ben Houdijk CreativeNL trekt samen op met New Dutch Wave in Austin. Monique van Dusseldorp Steye Hallema, René van Engelenburg Hilmer Thijs Maarten Schram Simone van Bennekom Heleen Rouw Dalí Brückel Max Petrie Danny Frietman ✨Arne Koefoed Jean-Paul Mau-Asam Linda Holleman Bass Beek Bart Ahsmann Jann C de Waal Barbera Wolfensberger Samantha Castano -van der Ham Marijke Reuver Nathalie van Sasse van Ysselt Nathalie Maryo Paulien van Stijn Justin Karten Erik Jan Bijvank Gijs ten Cate Marcel Van Brakel Amanda Boomstra Nina Jankowicz Fenna van Raaij Hugh Forrest Tamara Shogaolu Luuk Ex Nanet Beumer Hazal Erturkan

Veel aandacht voor IX-makers en privacy op dag 1 - een beeldimpressie en teaser! Vanmorgen vond in East Austin Hotel de aftrap van ons programma Immersive Dreams & Nightmares plaats, met de eerste Immersive Morning – met moderator Monique van Dusseldorp en immersive experience-makers als Steye Hallema, René van Engelenburg en Sarah Ticho FRSA 🔜 SXSW. Lees hier https://lnkd.in/eU5hNjYi een kort interview met laatstgenoemde, bekijk onder een beeldverslag van de welkomstavond (op donderdag) en de eerste dag, waarop we ook Signal-oprichter Meredith Whittaker interviewden – later meer! Fotografie Ben Houdijk CreativeNL trekt samen op met New Dutch Wave in Austin. Hilmer Thijs Maarten Schram Simone van Bennekom Heleen Rouw Dalí Brückel Max Petrie Danny Frietman ✨Arne Koefoed Jean-Paul Mau-Asam Linda Holleman Bass Beek Bart Ahsmann Jann C de Waal Barbera Wolfensberger Samantha Castano -van der Ham Marijke Reuver Nathalie van Sasse van Ysselt Nathalie Maryo Sandra van de Ven Paulien van Stijn Justin Karten Erik Jan Bijvank Gijs ten Cate Marcel Van Brakel Amanda Boomstra Nina Jankowicz Fenna van Raaij Hugh Forrest Megan Holland Tamara Shogaolu Luuk Ex Nanet Beumer Hazal Erturkan

Dutch Soul Service @ Preacher! Monday March 10, 4-8 PM 205 E Riverside Dr Suite 110, Austin, TX 78704 Dutch Digital Agencies, New Dutch Wave, PREACHER, Dutch Music Export , BumaStemra and CreativeNL invite you to come explore and dive deep with the Dutch! Connecting industry leaders, digital agencies, and creatives from the Netherlands, the US and beyond. A special and informal gathering hosted by Preacher, with a varied interactive, inspiring and immersive program: talks, live music, networking, and lots of Dutch soul. Featuring very special guest; Austin mayor Kirk Watson, who honors us with his presence. Further program includes, among others;  a cutting edge talk by Nina Jankowicz,  becoming part of an interactive orchestra with your phone with The Smartphone Orchestra (https://lnkd.in/e3vHB2hM),  curated network tables of the creme de la creme of the Dutch Digital Agencies,  demo’s from Breggz™ Hearables,  an immersive live classical music 4-D audio experience by the Echo Collective (https://lnkd.in/esTgY7TS),  performances by Lithuanian based surf-rock power girl trio ShiShi (https://lnkd.in/eHGUZtQD), and the Dutch blue-eyed indie folk sensation: Judy Blank (https://lnkd.in/eGDT7r7X),  good vibes from the 45rpm vinyl collection of All the Single Ladies,  and much more! Come down to Preacher and let the Dutch Creative Soul touch yours... Register here: https://lu.ma/6ocijbdm Fenna van Raaij Seth Gaffney Jann C de Waal Barbera Wolfensberger♦️ Rory de Graaf Amanda Boomstra Jeroen van Erp Suzanne Visser Jop Quirindongo John Meulemans Duncan Borsboom Maarten Schram Nils Adriaans Simone van Bennekom Heleen Rouw Bart Ahsmann Monique van Dusseldorp Samantha Castano -van der Ham Marijke Reuver René van Engelenburg Gijs ten Cate Love from the New Dutch Wave team ✨Arne Koefoed Danny Frietman Linda Holleman Liesbeth van Woerkens Bass Beek Ben Houdijk Dalí Brückel Max Petrie Jean-Paul Mau-Asam #sxsw #dutch #soul #service #newdutchwave

Production meeting at PREACHER. Scouting out the amazing location and meeting its lovely people. All systems are go for our Dutch Soul Service this Monday. Join us for an evening of creativity, music, and connection. We can't wait to see you there! Feel free to bring along fellow creatives, colleagues, or SXSW attendees who would love to be part of this inspiring gathering. Spread the word: https://lu.ma/6ocijbdm Tamara Deike Kate Cooney Seth Gaffney Erick Sanger Simone van Bennekom Bart Ahsmann Jann C de Waal Barbera Wolfensberger Hilmer Thijs Nils Adriaans Monique van Dusseldorp Heleen Rouw Justin Karten Samantha Castano -van der Ham Marijke Reuver Peggy van Schijndel Maarten Schram Jop Quirindongo John Meulemans Duncan Borsboom Ben Houdijk Max Petrie Dalí Brückel Danny Frietman ✨Arne Koefoed Linda Holleman Liesbeth van Woerkens Bass Beek Jean-Paul Mau-Asam #sxsw #dutch #creatives #heroes