Optimizely

In today’s market, personalized experiences aren’t just a preference—they’re a must-have. But between high consumer expectations and the era of third-party cookies coming to an end, marketers are wondering, “Are we *genuinely* prepared for the future of personalization?” To uncover these groundbreaking insights, we conducted a global survey of 1,000 marketing, e-commerce and IT executives. So go ahead...dive into the minds of leaders crafting personal connections with their audiences by checking out the full study here: https://lnkd.in/ezuXmrU9

Not to be the bearer of bad news, but if you relate to any of these 9 warning signs, then your marketing team might be broken... But don’t worry, we’re here to help! Learn more about how you can spot these 9 signals and improve marketing alignment here: https://lnkd.in/evsgK2QQ

Let's give a warm welcome to these new Optimizely customers! We're eager to help you all create impactful digital experiences. Let's make some magic✨

Did you miss Content & Beyond, our latest thought leadership virtual event for content and digital marketers? Not to worry! All of the sessions by industry experts, including Deborah Breines from Travelers, Cathy McKnight, PMP from The Content Advisory (TCA), Andrew Bolton from Knotch, and more are available on-demand to watch at your own convenience. In the 2-hour virtual event, speakers shared how to: 🤝 Unite your content and web teams for exceptional marketing 📈 Create a measurement framework that drives content impact 🔁 Beat the struggle of content re-use in multi-channel marketing ✍️ Take a campaign-first approach to content creation 💻 Produce an award-winning website in today’s landscape ➕ And much more! Don’t miss out on valuable takeaways that can improve your content and web performance. The session recordings are free and available to view now: https://lnkd.in/eaGE4JWq  

Does your team suffer from tech burnout? Have you come in contact with scary martech stacks? Have you or a loved one experienced the headache of navigating the myriad of martech solutions? If you answered yes to any of those questions, you may be in need of a Content Marketing Platform (CMP). With a CMP, you can say goodbye to juggling a plethora of martech solutions because you’ll have the content and tools you need, all in one place. 🙌 Discover how to build an integrated marketing tech stack that's both powerful and user-friendly in our recent blog: https://lnkd.in/exqK_PWK

In a pinch and need customer data quickly? Optimizely Data Platform (ODP) and Opal have got your back. One click and our Customer Summary Generator turns historical customer data in your ODP customer profiles into a digestible written summary. Use it however your heart desires! Learn more here: https://lnkd.in/eJB_n_QT

What does it mean to revolutionize the content supply chain? It means standardizing workflows, improving brand governance, and increasing content visibility. Our customer, Xerox, knew they could only tackle this challenge with Optimizely at its side. So, after utilizing Optimizely’s Content Management System for a few years, Xerox also adopted our Content Marketing Platform, which has allowed the company to: 🌎Take advantage of the platform’s scalability to onboard 500+ global users 📈Increase cost efficiency with higher campaign velocity 🔗Streamline their operations across multiple marketing teams But that’s not all... See more about Xerox’s experience with Optimizely CMS and CMP here: https://lnkd.in/ekBxsvgF

Did you hear? Optimizely was named a Leader in The Forrester Wave™: Commerce Solutions for B2B, Q2 2024! 😱 We were recognized for our “strength in testing and optimization, a capability that fewer than half of the vendors in this evaluation natively provide.” The report also mentioned that our commerce solution is a "best fit for industrial manufacturers and distributors in electrical, plumbing, or construction that seek an out-of-the-box best-practice feature set." Check out the full report to learn more about our placement, gain insights to choose the right Commerce Solutions provider and more: https://lnkd.in/eRWfq4QQ

Say hello to our little friend, Optimizely One – our category-leading digital experience platform that powers the *entire* marketing lifecycle. Take your digital experiences to new heights with our fully-composable operating system for marketers, allowing you to achieve both flexibility AND simplicity in your workflow. Dive into the world of Optimizely One by checking out: Our placement as a Leader in The Forrester Wave™: Digital Experience Platforms, Q4 2024: https://lnkd.in/gREVfEiq And why we were named a Leader in the 2024 Gartner® Magic Quadrant™ for Digital Experience Platforms for the fifth consecutive year*: https://lnkd.in/eyWRzGEZ