PRLab

Are PR and communications distinct entities, or do they share a common heartbeat? While both fields aim to influence perception and foster engagement, they play unique roles in shaping a brand’s narrative. Our latest blog post dives deep into this intriguing question, breaking down the complexities of PR and communications to reveal how they work in tandem to bolster a brand's reputation. Here are some key insights we explore: ✨ Crafting Perceptions: Both PR and communications are vital in shaping how audiences view a brand, whether through media narratives or internal messaging. ✍️ Clarity is Key: Effective communication is the cornerstone of both practices. A well-crafted message can either elevate a brand or lead to misunderstandings. 🎯 Strategic Synergy: The success of PR and communications lies in their strategic alignment with broader business goals. Understanding audiences and measuring impact are essential for both. Want to delve deeper into how these two fields intertwine and drive success in modern business? Check out the full article here: https://lnkd.in/e3W82MFm

In this week’s PRLab Insights, we’re excited to highlight our work with OfferZen, the game-changing job marketplace built by developers, for developers. 💻 OfferZen approached us with an incredible research report on Dutch developers' hiring experiences, and we knew this was an opportunity to make their insights shine. With a tailored PR approach, we transformed their data into high-impact media coverage that drove real awareness and elevated their brand in the Dutch tech scene. Catch the full case study to see how we achieved: ✨ 492k+ Online Readership ✨ 7 Pieces of High-Quality Coverage ✨ Targeted PR Strategy that resonated with top HR tech and developer audiences Dive into the newsletter below and discover how PRLab builds authority and trust for tech innovators. #PRLab #PRTips #ClientCaseStudy #DutchTech 

Lessons from the CleanTech PR Summit 🐮 🌱 Ever wondered how cows' burps can lead to climate-saving innovations? 🐄💨 In the world of cleantech, even a simple burp holds the key to reducing methane emissions. Take, for example, a storytelling campaign that brilliantly shifted the focus to these lovable, grass-chewing creatures. By highlighting the "embarrassment" cows face over their natural digestive habits, the narrative resonated deeply with farmers, leading to the adoption of groundbreaking methane-reducing solutions. This golden tip that Michael Kril-Mathres, Chief Marketing Officer at ITMO Ltd., shows how PR and communications professionals can craft compelling narratives for cleantech innovation. #CleanTech #Storytelling #Sustainability #PRLab #PRTips

Lessons from the CleanTech PR Summit 🌊 When Alex Tobin chose to join The Ocean Cleanup, it wasn’t just a career change, but it was also a transformation. Leaving behind traditional roles to work for a non-profit allowed him to align his professional life with his passion for sustainability. He quickly realized that driving real impact wasn’t just about cleaning the oceans; it was about shaping the narrative and ensuring their mission resonated globally. By building a proactive PR strategy, Alex elevated The Ocean Cleanup’s visibility while finding deeper fulfillment in knowing his work was making a difference. #PurposeDriven #NonProfit #CleanTech #CleantechPR #PRLab #PRTips

What happens when a Danish startup decides to make every single corporate purchase responsible? You get Responsibly – and they’re reshaping procurement as we know it. Imagine this: -One platform, all the data you need to source responsibly. -One goal: to help companies prioritize people and the planet alongside profit. We had the chance to take this mission global. How? With a killer press strategy, an exclusive with TechCrunch, and a whole lot of love for sustainable business. Here’s how we made it happen for Responsibly, one article at a time. 🌿✨ Check out the full case study in our newsletter! #PRSuccess #Sustainability #TechforGood

We’re beyond proud to share that PRLab has been featured by Semrush as one of the TOP Professional Logistics Digital Marketing Companies in the World! 🌍 As a PR agency specializing in supply chain and logistics, we know that success about moving products while building lasting trust - and a reputation that stands out in a competitive market. Read the full list of agencies here: https://lnkd.in/eJvVJMvD Ready to elevate your business? Let’s talk about how we can drive your success further. #PRLab #PRAgency #PublicRelations #LogisticsMarketing #PRLeadership

Jessica Fishman, MBA, is a seasoned expert in the field of cleantech communications and thought leadership. With a robust background in strategic public relations and a deep understanding of the cleantech industry, Jessica brings invaluable insights into how brands can effectively position themselves as leaders in this rapidly evolving sector. Her session at the Cleantech PR Summit will focus on the nuances of establishing thought leadership for cleantech brands, drawing from her extensive experience in crafting impactful narratives and leveraging media channels to amplify brand messages. Attendees will gain practical strategies for enhancing brand visibility, building credibility, and engaging key stakeholders in the cleantech space. Jessica's expertise will provide attendees with the tools needed to navigate the challenges and opportunities of thought leadership in the cleantech industry.

2025 is just around the corner, and the PR landscape is about to shift in ways you might not expect. Want to stay ahead of the game? This week’s newsletter dives into 5 of the hottest trends you need to know to future-proof your PR strategy. From micro-influencers making a big impact to the resurgence of in-person events, these trends will change the way we approach public relations. And guess what? We've only scratched the surface—there are 25 more trends waiting for you! #PRTrends #PRtips #PRLab #publicrelationsagency

Learn how to: •⁠ ⁠Balance innovation with climate expertise for effective sustainability solutions. •⁠ ⁠Accelerate the transition to climate-smart practices through technology-enabled advisory. •⁠ ⁠Understand the growing importance of science-based sustainability in today's regulatory landscape. This session will provide valuable insights into the synergy between technology and human action in achieving sustainable outcomes. Key takeaways: •⁠ ⁠The indispensable role of climate expertise in the tech sector •⁠ ⁠How to effectively position technology as a tool, not a solution •⁠ ⁠The impact of regulatory pressures on sustainability initiatives Trevor Leslie - Senior Product Marketing Manager at South Pole Leslie leads marketing for South Pole's tech enabled offering since 2021. Previously, he worked for almost a decade in marketing and PR agencies. Through his work at South Pole's products helps businesses understand their emissions, how to take action and how to talk about what they are doing today for a better future. Don’t miss a moment of this full week of invaluable content—click here: https://lnkd.in/eq4auFAS to automatically schedule all sessions in your calendar.

Top PR Trends to Watch in 2025: The Future is Authentic, Ethical, and Immersive 👀 As the world of public relations continues to evolve, 2025 promises to bring seismic shifts that will reshape how brands communicate, engage, and build trust with their audiences. We created a cheat sheet containing all that you need to know about the newest trends! In 2025, PR will be all about ethical, purpose-driven campaigns, hyper-personalized storytelling, and the perfect blend of AI and human creativity. Immersive AR/VR experiences will engage audiences like never before, while proactive crisis management becomes essential in a fast-paced digital world. Comment "I want it!" to receive a high-resolution version of this cheat sheet. #PublicRelations #PR #MediaRelations #PRTrends2025 #FutureOfPR #AIinPR #EthicalPR #MediaInnovation