Protobrand

Our virtual TMRE session is ready! Click to get the full video recording with Reckitt: https://lnkd.in/eEZzYb-s In this session, Anders Bengtsson, Ph.D. and Sai Pisipati share Finish Ultimate's game day ad story, including how metaphor elicitation lead to better insights and ultimately a better creative brief. #TMREorlando #marketresearch #insights #behavioralscience

We're #hiring for the role of Senior Strategist, Market Research in our Boston, Massachusetts Office. Learn more and apply today 👇 #behavioralscience #insights

The #redpants team welcomes James L. Truslow VI, Market Research Analyst, to our Boston, MA office! #insights #newemployee #welcome #behavioralscience

Big game day ads present both a challenge and an opportunity. To make the most of theirs, Finish Ultimate partnered with Protobrand to leverage deep consumer insights at scale. Learn more here: https://lnkd.in/eZquTHMw #insights #marketresearch #behavioralscience #advertising

Protobrand has recently added Andrew McDonough to our leadership team. Learn more about Andrew's new role: https://lnkd.in/edkKmfXy

You've likely heard that #TMRE Orlando is postponed due to Hurricane Milton. We'll still be recording our session, The Big Sports Event Ad: Maximizing Creative Opportunities with Better Insights, with Anders Bengtsson, Ph.D. and Sai Pisipati at Reckitt. Want to learn how Finish Ultimate built a better creative brief using Behavioral science + AI insights? 💡 Sign up here to receive the session as soon as it's ready: https://lnkd.in/eEZzYb-s And stay tuned, as we'll be sharing more details on how to connect with our #redpants team and our partners at Brandtrust this week! #TMRE #TMREOrlando #Insights #Marketresearch #behavioralscience #advertising

At TMRE 2024, Sai Pisipati from Reckitt and Anders Bengtsson, Ph.D. from Protobrand will share the story of how Finish Ultimate made the most of a big advertising opportunity for America's most watched football game. Learn more about our session here: https://lnkd.in/eNBM26eZ #TMRE2024 #Insights #TheMarketResearchEvent #TMREOrlando

Join us at #TMRE in Orlando, FL October 8-10! Our own Anders Bengtsson, Ph.D. will be presenting with Sai Pisipati at Reckitt for our session, The Big Sports Event Ad: Maximizing Creative Opportunities with Better Insights. Learn more about the session and register here: https://lnkd.in/eNBM26eZ #TMRE2024 #Insights #TheMarketResearchEvent #TMREOrlando

Protobrand is #hiring in our Amsterdam Office! Check out the role for a #SoftwareDevelopment Trainee here 👇

I love this case from our partners at Protobrand and their fantastic client Xavier Vaissiere at Colgate-Palmolive. I love it for three reasons: 1. It's a perfect illustration of how the say/do gap requires us to go deeper in search of our insights in order to inform sharper strategies. Most people say they want a whiter smile, and many even say they're willing to supplement their oral care regimen to get one. But only 10% of the population does. Why? (Watch the video to find out! Hint: it's one of the seven deadly sins 😱) 2. It showcases the importance of choicefullness - having the courage to say "yes" to some things and "no" to others - when shaping your strategy. Colgate intentionally said "no" to 40% of the population as potential targets because they had the insight to know where the real opportunity was. 3. Results. Knowing what emotions and associations were actually shaping consumer decision-making in the space allowed Colgate to focus the right messages and offers to the right people, and it paid off. Their market share doubled in two years, and they went from the #4 brand to the #2 brand in the space. Congrats to Xavier and team! 👏🏼 #protobrand #humantruth #besci