Sana Commerce

What’s the most important part of an e-commerce solution?  The solution.   In his latest column for Forbes Business Council, Sana Commerce CEO Sebastiaan Verhaar breaks down how the generational divide in today’s B2B buyers must be addressed through personalized buying solutions. Take a look at the highlights below 👇 📱 71% of buyers are digital natives.   But that 71% stretches from ages 18 – 45. A one-size-all approach to online commerce isn’t sufficient. It’s time to tailor buying solutions to the challenges each of our buyer cohorts face.    🚨 Solutions must solve pain points  Don’t get “lost in the sauce” of implementing technology for technology’s sake. Remember: commerce solutions must solve buyer problems. Understand the core challenges your buyers face, then ask yourself “what pain points will online commerce solve? How?”    ✅ Iterate to success  Identify key features that can solve common buyer pain points, then incrementally roll out easily-testable new features to gauge progress. Adapt and evolve as new data rolls in, refining your solutions while also gaining a clearer picture of your buyer personas. Read the whole article below. #personalization #b2becommerce #article #generationalshift #b2b

Is manual ordering slowing you down? There’s a better way. For years, Birlea Furniture relied on manual order processing, leading to errors, inefficiencies, and limits on growth. They knew something had to change, but instead of guessing, they went straight to the source. 🔍 They asked their customers. By gathering feedback from buyers and agents, they built a trade store tailored to real needs, not just a digital upgrade, but a transformation. 📈 The result? 85% of orders now flow through their online platform, reducing errors, cutting costs, and making ordering effortless. Birlea didn’t just automate...they redefined the way their customers buy. Watch their story in the comments below 👇 #adoption #b2becommerce #casestudy #customersuccess #digitaltransformation

From Dubai to Colombia to the US, our marketing team came together in the beautiful city of Rotterdam! ✨   Last week, we had an incredible marketing meetup where we truly lived one of our core values: Bold Together. Through hands-on workshops, inspiring guest speakers, and open collaboration, we spent the week learning, growing, and aligning as a team. And of course, no gathering is complete without amazing food, great company, and unforgettable moments. A big thanks to everyone who made it such a great week! #teambuilding #marketing #b2becommerce #boldtogether #collaboration

💥The stats are in: Ecommerce speeds up supply chain operations. In his new article with SupplyChain247, our CTO Arno Ham breaks down how you can increase demand, sales, and reduce supply chain bottlenecks with the power of B2B-first commerce. Here are the key takeaways: 🗝81% of buyers want to buy more online than they can. Better B2B commerce that fixes buyer problems -- like stock inaccuracies – leads to more orders.   🗝A rising tide lifts all boats: Better e-commerce = better transparency. Better transparency = fewer order errors. Fewer order errors = better buyer relationships.  🗝Meet the moment with AI-powered e-commerce. 66% of buyers want a fully personalized buying experience. AI tools like guided selling and upsell recommendations give buyers that automated experience they demand. Read the full article below and let us know what you think! #supplychain #b2bfirst #b2becommerce #ai #b2b #article

Are you ready for the new era of B2B buying? B2B buying has fundamentally changed. Did you know: 💥71% of B2B buyers are Millennials or Gen Z.  💥73% now prefer to purchase online. But it’s not just about going digital. It’s about delivering what buyers value most:  ✅ Reliability  ✅ Efficiency  ✅ Speed So, what’s stopping them? For majority of buyers, frustrations stem from a lack of information, a gap that keeps them from completing more online orders. The answer? Real-time data. It bridges the gap between buyer expectations and supplier capabilities, empowering seamless, frustration-free buying experiences.    💡 Head to the comments to access the full B2B Buyer Report 2025 and explore all the insights! #report #realtimedata #data #b2becommerce #b2bbuyers #sapio

B2B buyers want control. Are you ready to give them the self-service experience they expect? Explore how our latest features make self-service seamless, helping buyers move faster while reducing friction for sellers. Here’s what’s new: ✅AI-powered search & merchandising – Tweakwise Search & Merchandising makes product discovery effortless with AI-driven sorting, filtering, and personalization.  ✅Real-time stock visibility at checkout – Give buyers instant access to stock availability and estimated restock dates at checkout, helping them make informed decisions faster ✅Checkout comments – Enable buyers to add product-specific details on the checkout order line, ensuring accurate fulfillment and reducing follow-ups ✅Address validation – Partnering with leading providers Loqate, a GBG solution, Avalara & Google we offer auto-fill, real-time suggestions, and verification of valid addresses for a faster, error-free checkout. ✅Backorder visibility – Give buyers real-time visibility into pending orders, helping them plan inventory, secure stock, and reduce downtime. Self-service isn’t just a feature, it’s the future. Find out more in the video below or head to the comments section to access our Product Hub 👇 #product #features #b2becommerce #selfservice #customerexperience

At Sana Commerce, we’re always looking for ways to help B2B businesses thrive in an increasingly digital world. That’s why we’re so excited to announce our new partnership with LIM, a global e-commerce web agency with over a decade of experience delivering innovative digital solutions.   With LIM’s expertise in staff augmentation, systems integration, and digital support, paired with Sana Commerce’s ERP-integrated e-commerce solutions, we’re bringing businesses a seamless, efficient, and future-ready digital experience. Here’s why this partnership matters: ✅A world-class team: LIM’s network of 200+ skilled developers worldwide is ready to help businesses bring their digital projects to life. ✅Streamlined processes: Together, we’ll make adopting the latest tech and integrating systems effortless. ✅Support you can count on: With reliable digital support, businesses can stay focused on what matters most. We’re thrilled to work with LIM to deliver real, measurable results for our clients. Together, we’ll empower manufacturers, distributors, and wholesalers to navigate today’s digital challenges and achieve their goals.   Here’s to smarter e-commerce, stronger partnerships, and big wins for our customers! #SanaCommerce #Partnerships #EcommerceInnovation #ERPIntegration #DigitalSuccess

The B2B Buyer Report is back!   B2B buying has changed forever. With 73% of buyers now preferring to shop online, the shift from offline to online isn’t the story anymore, it’s about how businesses must evolve and differentiate in a world where online is the default. For years, Sana Commerce and Sapio Research have worked together to understand the ever-changing profile of the B2B buyer: 💡What drives them?  💡What excites them?  💡What frustrates them? While buyer priorities may change, one thing remains constant: B2B suppliers must continuously adapt to meet these evolving needs. In this year’s report, we explore:  📈 The state of B2B buying in 2025.  🛒 What buyers value most and what frustrates them.  💡 How businesses can unlock untapped potential with real-time data.    Dive into the full report in the comments below and uncover how to stay ahead of the curve. 👇 #report #b2b #b2becommerce #realtimedata #buyers #customerexperience

That’s a wrap on E-Connect Europe! 💥 A huge thank you to Copperberg for hosting such a fantastic event and to everyone who joined for inspiring conversations, thought-provoking sessions, and plenty of networking. One of the highlights for us? Our roundtable with Arno Ham & Britta Vivian Buchholz-Kok, “The Ripple Effect: Why the Best Technology Is Nothing Without Adoption.” It was great to hear different perspectives on how businesses can drive real digital transformation, not just by investing in the right tools, but by making sure people actually use them. We’re leaving E-Connect with fresh insights, new connections, and lots of ideas to take forward. #event #b2becommerce #adoption #snapshots #econnect #digitaltransformation

Say goodbye to product search frustration! B2B buyers don’t have time to scroll through endless product lists, guessing which option is right. Imagine searching for a specific industrial valve only to get lost in a sea of specs, materials, and pressure ratings. Enter Sana Commerce Cloud’s Guided Product Finder: ✅ Guided product discovery – Lead buyers through a series of tailored questions, progressively narrowing down the options until they find the perfect product. ✅ Smart, dynamic filtering – No more endless clicks, just the right products at the right time. ✅ Visual selection made easy – Clear images & intuitive UI to simplify the buying journey. ✅ Seamless integration – Access it directly from key pages for a frictionless experience. With our Guided Product Finder, you’re not just selling, you’re creating a smoother, smarter, and more efficient way to buy. Find out more in our video below or head to the comments section for a more detailed overview of this feature 👇 #feature #search #guided #productfinder #b2becommerce #customerexperience