Savanta

Did you know that only 2 in 5 consumers rate their health as 'good' – that means there’s a significant audience ready to engage with your health-focused offerings. Moreover, 27% of consumers are likely to turn to brands for health support, highlighting a golden opportunity for brands to step up in the health and wellness space. WHOOP is a great example of this, which is explored in more detail in our latest European Consumer Compass report. The quarterly study surveys 3,500 consumers across nine European countries on their economic confidence & spending habits, and each wave includes a different spotlight topic. This quarter it's health & wellbeing! Get your copy here: https://lnkd.in/eAr4ZCCT

Are digital-first strategies leaving some consumers behind? 🖥️ Many people are struggling with the shift to digital services, facing barriers around accessibility and trust. Our data reveals the importance of businesses taking steps to create more inclusive digital experiences. Our latest UX Digital Divide report explores these challenges and offers insights on how companies can bridge the gap. Get your copy here: https://lnkd.in/esVAyrWi

“I want to be more sustainable but…” 🌳 As well as cost, complexity and confusion are holding consumers back from making sustainable grocery choices. Our data shows it’s the retailers and brands they need guidance from to help them make more ethical decisions. Our latest wave of Grocery Eye uncovers the key attitudes and behaviours driving - and preventing - sustainable choices. Get your copy here: https://shorturl.at/9DN2n #Savanta #GroceryEye #Sustainability #MakeBetterDecisions #Supermarket

Europeans much more likely to say Harris victory over Trump is better for European security Savanta's new European, Middle East and Africa (EMEA) omnibus poll suggests that in six different European countries, citizens are at least twice as likely to say the current US Vice-President would be best for European security. All six countries are also more likely than not to say that a Trump presidency would be 'negative'. As featured in POLITICO Europe read the full release here: https://lnkd.in/e7UbJ_FK #omnibus #polling #europeansecurity #politics #ukraine

Which eating out brands are serving up a storm? America's Most Loved Eating Out Brands is back for 2024 - informed by the responses of 72,000 US consumers.   Get the Top 100 below.. 🔗 https://lnkd.in/eBgt2VhG

It's the first Thursday of the quarter, which means we've updated our online leaderboard of the most loved brands in the UK. Our interactive league table spans all sectors and you can now filter the data by gender, age, region and more. And, with the new quarter, comes four new reports of the most loved brands in four sectors: Eating out: https://lnkd.in/emwGyPVE Drinks: https://lnkd.in/eNpS4AWi Financial Services: https://lnkd.in/efjdQR4d Eating out (USA): https://lnkd.in/eBgt2VhG ⬇️ Check out the reports, or click below to view the leaderboard.

Have you registered for our upcoming event? On Wednesday 23rd October at 6pm, alongside House 337, we will be unveiling the 2024 AI Impact Report at 60 Great Portland St, and you won’t want to miss the discussions led by our expert panel. Hear new findings and get a glimpse into the future of Generative AI and voice technology, exploring the key trends, challenges, and opportunities that brands need to navigate the evolving AI landscape. Reserve your place here: https://lnkd.in/egym2yWf

Wide but shallow: where does Labour’s next majority come from?   At Labour Party Conference, we will be co-hosting a panel discussion with LabourList to share some exclusive research on the Labour Party’s precarious electoral coalition. Savanta’s polling has segmented the Labour Party’s electoral ‘universe’ into four main groups, to better understand how they can make sure their voters’ return at the next election – and what could push them away. Alongside our Political Research Director Chris Hopkins, the panel will include: – Meg Hillier, Chair Treasury Committee and Hackney South MP – Tom Baldwin, journalist and Keir Starmer biographer – Ros Wynne-Jones, Real Britain columnist, Daily Mirror – Karin Christiansen, LabourList director and Datapraxis managing director (chair)   📅 Monday 23 September, 10:30-11:30am 🔗 To find out more about the event, go to: https://lnkd.in/ed_qJpPE

⏳ Last chance to unlock the secrets to packaging that resonates!   Still asking yourself, "Does my packaging stand out?"   Time is running out to go beyond the basics. Today at 3:30 pm, industry experts Mark Pingol (SVP Behavioural, Savanta) and Mike Moussallem (President, Explorer Research) will share the strategies behind compelling packaging design.   In this must-attend webinar, you’ll discover:   🔍 How different shopper types - emotional vs. rational - impact design 🛒 Navigating category dynamics - discovery vs. autopilot 📊 Your brand’s true position - dominant player or niche 📈 Building a roadmap for future success   Don’t wait - this is your last chance to sign up. Join us today at 3:30 pm https://lnkd.in/etMVB-nP

Netflix has fallen out of the Top 3 Most Loved brands, with Amazon Prime and Disney Streaming also seeing declines in Brand Love. While tiered subscription plans and password sharing crackdowns may boost revenue, they can harm brand perceptions. Emotional connections such as trust and affinity can be more impactful in driving spend and long-term success than one might think. Continue reading: https://lnkd.in/eR-2uwY2 Download report to view the league table below: https://lnkd.in/enHNjca5