Sevendots

Question: What can innovation offer your business? 💡 Answer: Untapped opportunities for growth! 💪 Our new report demonstrates the real value of innovation for your brand. We surveyed global brand owners to distill the insights and deliver actionable advice to grow your business. Scroll through to discover the quotes from brand owners themselves about the nature of innovation in the CPG industry today! And download a copy of the report👇 https://lnkd.in/eCPFRQzh

Sevendots' New Study Reveals Innovation as the Underleveraged Engine of Growth in the CPG Industry TechnologiesNews Sevendots Go To https://lnkd.in/dCaYjMde

Sevendots’ New Study Reveals Innovation as the Underleveraged Engine of Growth in the CPG Industry https://ow.ly/9H2e50QVkyf #sales #B2Bsales #B2BTech #B2B #Sevendots

Take a look at this interview with Sevendots Partner Prateek Jain! 👀

Why does the CPG industry lag behind in innovation compared to other sectors? 🤔 💰Limited resources and expectations 🧐 Limited resources and expectations often hold CPG brands back, leading to underinvestment due to concerns about low ROI. 🙈 Decreasing innovation performance 🎭 As innovation performance declines and brands struggle, the lack of trust in innovation's ability to drive growth becomes more and more apparent! 🕵️♀️ Lack of trust in innovation’s ability to pay back 📈 With all this in play, brand owners see innovation as only somewhat effective as a driver of growth, and therefore don’t see it as a priority. But here's the good news: with the right strategy and metrics, innovation can deliver the desired results! Our research and insights can help you unlock untapped opportunities.  Find the link to download the report in our comments below 👇 

Ready to ignite the power of innovation in your business? 🔥  Here are five crucial questions to consider:  🚀 Has innovation hit a plateau in CPG?  🎯 Is there a clear direction guiding your innovation efforts?  💡 Can disruptive innovation be strategically planned?  👥 Should innovation always prioritize consumer needs?  📊 Is measuring success essential for innovative endeavors?  Drive forward-thinking solutions in a strategic way by discovering knowledge from over 100 Global Brand owners in our latest Growth Series report.  Download today using the link in the comments!  #Innovation #BusinessStrategy #CPG 

In our latest podcast.... How can CPG brands win big in the kitchen? 🤔👩🍳 Our partners Andrea Bielli and Stephen Factor discuss how different consumer needs (convenience, pleasure, healthiness, and sustainability) link with the existing offer segments (e.g. meal kits, kitchen appliances, ready meals, and meals delivery) and discuss the potential opportunities for growth.  It’s part of our bigger study on ‘Winning in the Kitchen’. Find links to the podcast and study below! #HomeMeals #FoodTrends #PodcastDiscussion #MealCulture #ChangingLifestyles 

What's up with the changing attitudes of Gen Z? 🤔 Generation Z are typically pitched as activists, driven by values and keen to make a difference in the world.  However, our sister company The Red Flower Factory has noticed a shift in Gen Z’s behaviours, which should influence brand strategy for CPGs. They’ve produced a new piece of knowledge entitled ‘Gen Z Gets Real’. They examine how crisis fatigue and big changes in the world play out in 4 key areas of Gen Z life: Technology 🤖 Politics 👩🏽⚖️ The Environment 🌿 Finances 🤑 Scroll through below to discover more and click through the link to read more 👇 

How can a more sustainable supply chain offer your business opportunities for growth? 🌿 Climate change isn't just a challenge; it's a realm of opportunities for businesses to innovate and align with evolving customer preferences. 🔄💡 A surge in demand for climate-friendly services showcases a shift in consumer priorities. Companies offering sustainable solutions are reaping the rewards of aligning with these evolving preferences. What are businesses doing already to meet this demand in the supply chain space? Scroll through below and check out our latest perspective from supply chain expert Prateek Jain to discover more! #ClimateAction #SustainabilityInBusiness #Innovation #ClimateOpportunities 

New podcast alert! 🚨 🍲 We’re exploring the evolution of Home Meals today... and how this change presents exciting new opportunities for the CPG industry 🏠 In the latest episode of Transforming CPG, Stephen Factor and Andrea Bielli explore how the landscape of home meals is undergoing a fascinating transformation, shaped by profound shifts in demographics, work dynamics, and broader economic changes. 🍽️ The episode covers:  1. Demographic Shifts: The rise in solo living is changing the very fabric of our households. With growing numbers of people living alone, there's a paradigm shift in the dynamics of meal preparation and consumption. 2. Workplace Evolution: Remote working has become more than a trend; it's a lifestyle. The shift in how we work is not only altering our daily routines but also impacting the way we approach and enjoy meals at home. 3. Economic Dynamics: Broader economic changes are influencing our choices in the kitchen. From budget-conscious meal planning to a redefined value proposition for home-cooked versus ready-made options, our economic landscape is leaving an imprint on our plates. Join us in our latest podcast episode as we delve into how we are redefining the way we create and savour home-cooked meals. 🎙️🍜 https://lnkd.in/ek_yRzYE #HomeMeals #FoodTrends #PodcastDiscussion #MealCulture #ChangingLifestyles