Silo

Im/material takeaways at MaterialDistrict Sustainable design is crucial at every level of the built environment – whether our clients explicitly request it or not. MaterialDistrict in Utrecht presents an excellent opportunity to explore new products, discover innovative applications, and catch up with partners and suppliers. Spatial designer Valentina Lovric and strategist Rogier Coopmans visited the fair and identified four im/material takeaways:  ➤ Mycelium is everywhere – When searching for bio-based acoustic materials, mycelium panels stand out both aesthetically and in terms of sustainability. We're eager to find the perfect use case within our work.    ➤ From your plate to plate material – It’s exciting to see food production waste streams, such as oyster shells, transformed into mouth-watering interior finishes.  ➤ Keep a close look – The castor oil panels caught our eye, but a deep dive into composition and sourcing is still required.  ➤ Corn just pops – As a bio-based product derived from agricultural waste, we saw corn-based materials that offer rich textures and colours which can bring a natural flavour to interiors.  Back at the studio, we will research these materials and hope to incorporate them into our material library. The library system helps establish a hierarchy within our ever-growing sample collection, channelling our material expertise to better advise clients on sustainable options.  Ultimately, as we approach design from a brand experience and storytelling perspective, we always seek materials with processing possibilities that allow us to integrate communication and graphics into the built environment. #materialdistrict #sustainabledesign #materiallibrary #circulardesign

Navigating hospitals can be overwhelming - especially in moments of stress and urgency Effective wayfinding goes beyond signage. It’s about designing intuitive experiences that guide patients, visitors, and staff seamlessly through complex environments, reducing confusion and frustration. Our approach to hospital wayfinding integrates: ⬩Clear guidance from the start: patients receive instructions in their appointment letters and check-in kiosks provide tickets with route and wait time details ⬩Inclusive navigation: pictograms and simplified clinic names, increase accessibility for non-Dutch speakers and those with low literacy ⬩Wayfinding through storytelling: hand-drawn floor numbers and lightbox graphics make navigation easier and create memorable visual cues, and add a sense of lightness  In our work for Zaans Medisch Centrum, the wayfinding and storytelling operate in tandem. By carefully considering the hospital’s layout, movement patterns, user needs and regional heritage, we have created systems that reduce anxiety, improve efficiency, and enhance the overall hospital experience. Read more about the project here: https://bit.ly/3umkX0r #wayfindingdesign #innovation #designforpeople #navigatingspaces #spatialbranding #designnederland #Silo

🔍 Discover how a thoughtful, fresh new look can redefine a familiar shopping destination and create lasting connections. We reflect on the total overhaul of wayfinding at Winkelcentrum Zuidplein, a major retail destination and important transportation hub in Rotterdam. A new approach and clear design refine the physical touchpoints at the mall to create an experience that meets the needs of both shoppers and commuters. Key highlights: ➡️ Improved visibility: clear signage and overview maps that improve navigation, serving a dual-purpose retail and transportation hub ➡️ Cohesive aesthetic: a unified design language aligned with the modernised storefronts, improved lighting, and streamlined parking access, designed by TconcepT ➡️ Smart wayfinding: a system that combines interactive maps and static displays to guide everyday shoppers, commuters, and incidental visitors. Read case study here: https://bit.ly/3usGIeH #wayfinding #retaildesign #customerexperience #designinnovation #SiloCreative #winkelcentrumzuidplein #Rotterdam #signage

Ben jij BNO-lid en op zoek naar een mentor? Rene Toneman, mede-oprichter en creatief directeur van Silo, deelt zijn ervaring en inzichten met ontwerpers die willen groeien. Je kunt met hem sparren over o.a. vakmanschap, strategie, ontwikkeling en ondernemerschap. Interesse? Lees hier meer ↓  🔗 https://lnkd.in/e6tRhppn #BNO #Madebydutchdesigners #Mentoring  

We’re looking for a Graphic Design Intern to join our team!  At Silo, we believe in design that connects, challenges and inspires. If you’re passionate about working on projects for major clients, with a special focus on integrating branding into the spatial environment we’d love to hear from you.  If your interning days are (long) gone, sharing this with the next generation is much appreciated! Apply now: https://bit.ly/3QgjfoB #graphicdesignintern #hiring #intern #graphicdesign #jobseeker #opentowork #recruitment #jobalert #jointheteam

Something’s in the air… 🙌  At Rotterdam Hofplein, our spatial branding approach connected Unilever's brands and shared values to Mecanoo’s interior, creating an inspiring office environment and contributing to a strong organisational identity.  In 2025, we’re excited to partner with Unilever again – this time at AIR Offices Rotterdam, in the commercial heart of Rotterdam! https://bit.ly/4jZ9pVV Together with Fokkema & Partners, we’re creating a dynamic branded environment that encourages collaboration, strengthens Unilever’s presence in the city, and reflects its global ambition. Stay tuned for updates! All photos by Mike Bink fotografie #Unilever #BrandedEnvironment #WorkplaceDesign #Rotterdam #Collaboration #OfficeDesign #AIROffices

Ready to learn something new? So are we! Last year, Silo was selected to design and implement a consistent facade identity system for Bibliotheek Den Haag. We are kicking off this project by revising the faces of the library branches in Haagse Hout, Segbroek, and Scheveningen. More than just a design update, our approach will greatly enhance the library’s visibility and accessibility – making branches more recognisable and inviting for every visitor.   Read more about our work for Bibliotheek Den Haag: https://bit.ly/41rKvqV #design #brandidentity #accessibility #project #libary #staytuned

How do you create a visitor experience that makes people feel as if they sneaked into the staff entrance of a museum? 🔍 Showcase of our work for Depot Museum Boijmans Van Beuningen in Rotterdam Silo with Norday, thonik, Summit DIS BV, MVRDV and many more #depotrotterdam #wayfinding #visitorexperience #UX #dutchdesign #awardwinning #signage #rotterdammakeithappen Depot Boijmans Van Beuningen is the world’s first art depot open to the public. The visitor experience blurs the line between back-of-house and front-of-house. Treating everyone as if they work in the building. Wayfinding is designed as an extension of the architecture, including digital tools to browse the entire collection. Explore more ➡️ https://bit.ly/3srMxV0

Say bună to Alexandra Dinescu! 👋 Alexa is a Romanian student at De Haagse Hogeschool / The Hague University of Applied Sciences, specialising in marketing and communications. She has joined our team as an intern and we’re excited to be working with her in the upcoming months. Get to know Alexa more through our Q&A⚡ https://bit.ly/41acr29 #welcometotheteam #intern #team #communications #marketing

🎸 Are You Gonna Go My Way? 🎶 Lead designer Eline W. shares five key principles behind the new wayfinding system for TivoliVredenburg in Utrecht – a venue as eclectic as its performances. ▶︎▶︎ https://bit.ly/3CEkGtJ With multiple entrances, seven distinct stages, and a blend of architectural styles, navigation was a challenge. Our ultimate goal? Making wayfinding intuitive, engaging, and seamlessly integrated into the venue’s identity and visitor experience. 🕺💃 Our solution is based on the following principles... ▶︎ Bold visibility – Enhancing entrances with clear statements ▶︎ Modular and scalable – Signage that can adapt to every space ▶︎ Playful and intuitive – Prioritising symbols over text for a welcoming feel ▶︎ Digital integration – Real-time guidance for large crowds ▶︎ Future-proofing – A smart system that evolves with the venue Find out more on our website: https://bit.ly/3CEkGtJ Phase one of the wayfinding and signage will be rolling out in the next few months! Meanwhile, this Saturday 8 February TivoliVredenburg will celebrate the opening of their new entrance at Vredenburgplein and the beautifully renovated Grote Zaal foyers. Check it out: https://bit.ly/4hqO7i #innovation #creativity #branding #visitorexperience #spatialdesign #wayfinding #strategy #culture #storytelling #whatinspiresme