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🌍 Europe is uniquely positioned to lead the global transition to a low-carbon economy while maintaining the strength of its established industries. Climate technologies like Direct Air Capture are vital to sustainably transition key sectors in using or permanently storing atmospheric CO2. We need to drive innovation that ensures both our economic resilience and climate goals, on both EU and national level. As Draghi's report rightly emphasized, fostering innovation is critical to sustaining growth. In today’s landscape, we can’t afford to separate sustainability from competitiveness—they are intertwined. A big thank you to all the panelists Jeannette Baljeu, Gerben-Jan Gerbrandy, Sigrid Johannisse and Mark Dijk for such an insightful discussion, and to Publyon EU for the invitation and connecting innovators and policymakers on this crucial topic.
Sustainability vs. Competitiveness: two sides of the same coin? That was the main question tackled at our event on Wednesday. Let's recap the highlights in a language we all understand: ⚽ Margreet Lommerts kicked off by setting the stage, followed by Daniel Mes, who pointed out that the 𝗴𝗮𝗺𝗲 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆 of the European Commission needs to evolve to realise the climate goals while maintaining competitiveness. Our panelists Jeannette Baljeu, Gerben-Jan Gerbrandy, Sigrid Johannisse, Mark Dijk, Amanda Fernandes, led by Jasper Nagtegaal, then passed the ball on key topics such as the Draghi report, the role of 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝘃𝗲 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝗶𝗲𝘀 such as Direct Air Capture, and the essential ingredients for the upcoming 𝗖𝗹𝗲𝗮𝗻 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝗶𝗮𝗹 𝗗𝗲𝗮𝗹. They highlighted the need for robust energy infrastructure, financing tools that promote innovation, and simplified regulations. So, what’s the answer to the big question? Just like in any sport, success comes from teamwork - in this case, as a European team. After the Green Deal, we find ourselves in the second half, where 𝗮𝗹𝗹 𝟮𝟳 𝘁𝗲𝗮𝗺 𝗺𝗲𝗺𝗯𝗲𝗿𝘀 𝗻𝗲𝗲𝗱 𝘁𝗼 𝘀𝗲𝗲𝗸 𝘀𝘆𝗻𝗲𝗿𝗴𝘆 𝗯𝗲𝗳𝗼𝗿𝗲 𝗸𝗶𝗰𝗸𝗼𝗳𝗳, rather than trying to fix issues afterward. And industry, including emerging companies, can’t sit on the sidelines; they need to be active players on the field. At Publyon, we are committed to connecting policymakers and industry stakeholders to ensure Europe scores big in the transition to a green economy 🌍 Here is a short recap of the key topics discussed: