SparkOptimus

🎙️🌟 𝗪𝗲𝗹𝗰𝗼𝗺𝗲 𝘁𝗼 𝘁𝗵𝗲 𝗹𝗮𝘁𝗲𝘀𝘁 𝗲𝗽𝗶𝘀𝗼𝗱𝗲 𝗼𝗳 𝗼𝘂𝗿 𝗖𝗘𝗢 𝘀𝘁𝗼𝗿𝗶𝗲𝘀 𝘀𝗲𝗿𝗶𝗲𝘀! In this exciting chapter, our co-founder Alexandra Jankovich sits down with As Tempelman, CEO of Eneco for an inspiring conversation about balancing profit and planet through digital innovation 🌍💡 Discover how Eneco is leading the way towards a sustainable future by leveraging data and digital solutions to transform the energy landscape. From smart meters to real-time data analysis, learn how Eneco is making strides to become climate neutral by 2035, all while fostering a robust digital-first culture. 🎧 Tune in to this insightful conversation on the transformative power of digital solutions in driving environmental responsibility and operational efficiency. 𝗜𝗻 𝗮 𝗿𝘂𝘀𝗵? 🏃 Watch the summary of the interview here: https://lnkd.in/eAMECwva 𝗪𝗮𝗻𝘁 𝗺𝗼𝗿𝗲? 🙋♀️ Click your way here for the full interview: https://ow.ly/PU9m50To4h3

🚀 𝗕𝗼𝗼𝘀𝘁 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆, 𝗽𝗿𝗼𝗱𝘂𝗰𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻, 𝗮𝗻𝗱 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗲𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁 𝘄𝗶𝘁𝗵 𝗚𝗲𝗻 𝗔𝗜 We're excited to announce the release of our #GenAI Consumer Goods Benchmark Report. Essential reading for industry leaders, this report provides essential insights into how frontrunning companies are harnessing the power of #GenerativeAI to boost efficiency, streamline operations, and enhance customer experiences across the value chain. 🔍 Here's what you'll discover: 𝗧𝗼𝗽 𝘂𝘀𝗲 𝗰𝗮𝘀𝗲𝘀: From automated guided selling to internal support chatbots, find out how Gen AI is driving business value. 𝗦𝗵𝗼𝗿𝘁-𝘁𝗲𝗿𝗺 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 𝗴𝗮𝗶𝗻𝘀: Learn how 30% of companies are already realizing cost savings and increased productivity. 𝗦𝗰𝗮𝗹𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: See how frontrunners are preparing their organizations for larger-scale AI transformations. Transform your #ConsumerGoods business with actionable insights. 𝗚𝗲𝘁 𝘁𝗵𝗲 𝗳𝗿𝗲𝗲 𝗿𝗲𝗽𝗼𝗿𝘁 𝗻𝗼𝘄 👉 https://ow.ly/U6hU50TFsxl

𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘀𝗽𝗮𝗿𝗸𝗹𝗶𝗻𝗴 𝘀𝘂𝗰𝗰𝗲𝘀𝘀: 𝗖𝗵𝗲𝗲𝗿𝘀 𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄𝗹𝘆 𝗽𝗿𝗼𝗺𝗼𝘁𝗲𝗱 𝗦𝗽𝗮𝗿𝗸𝗶𝗲𝘀! 🎉 On Friday, we celebrated the well-deserved promotions of six outstanding colleagues: Niki Boelens, Kars-Jan Giesen, Pieter Vriens, Valérie de Vlam, Benedikt Lahninger, and Gaius Hugenholtz. These talented Sparkies have reached another milestone in their careers at SparkOptimus, and we couldn’t be more proud of their achievements! We’re looking forward to seeing them continue their incredible work within our teams and alongside our clients. Here's to their continued success and growth! 🥂

🌍 𝗘𝗺𝗯𝗲𝗱𝗱𝗶𝗻𝗴 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗶𝗻𝘁𝗼 𝗰𝗼𝗿𝗲 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆: 𝗜𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝗼𝘂𝗿 𝗦𝘂𝘀𝘁𝗮𝗶𝗻𝗮𝗯𝗶𝗹𝗶𝘁𝘆 𝗟𝗲𝗮𝗱𝗲𝗿𝘀 𝗕𝗿𝗲𝗮𝗸𝗳𝗮𝘀𝘁 Last Friday, we hosted a Sustainability Leaders Breakfast with Marjon Stamsnijder, Global Head of Sustainability at Henkel Consumer Brands, and Michiel Bos (Senior Partner at SparkOptimus) as moderators. With sustainability leaders from companies like IKEA, LIPTON Teas and Infusions, Nike, and Action, we explored how to truly integrate sustainability into the core of business strategy. Some insights that came out of our conversations: 📚 𝗟𝗲𝗴𝗶𝘀𝗹𝗮𝘁𝗶𝗼𝗻 & 𝗿𝗲𝗽𝗼𝗿𝘁𝗶𝗻𝗴 𝗮𝘀 𝗮 𝗯𝗮𝗹𝗮𝗻𝗰𝗶𝗻𝗴 𝗮𝗰𝘁: While regulations will accelerate sustainability efforts, there's a risk they become a distraction from making a real-world impact. 🚀 𝗞𝗲𝗲𝗽 𝗺𝗼𝘃𝗶𝗻𝗴: Most companies understand 𝘸𝘩𝘢𝘵 needs to change to achieve their sustainability ambitions, yet the exact 𝘩𝘰𝘸 often remains ambiguous. Don’t let this be an excuse to delay the journey: Keep moving and learn & adjust along the way. 📊 𝗣𝗿𝗮𝗴𝗺𝗮𝘁𝗶𝘀𝗺 𝗼𝘃𝗲𝗿 𝗽𝗲𝗿𝗳𝗲𝗰𝘁𝗶𝗼𝗻: Incorporating sustainability KPIs in incentive schemes and factoring sustainability costs into P&Ls are powerful tools, but managing complexity is key. Don't let details overwhelm progress. 🌍 𝗥𝗲𝗮𝗹 𝗰𝗵𝗮𝗻𝗴𝗲 𝘁𝗮𝗸𝗲𝘀 𝘁𝗶𝗺𝗲: The ultimate goal is to make sustainability so embedded in business that the central function becomes redundant—but this won’t happen overnight. Patience & persistence is key as we embark on this long journey. Are you ready to embed sustainability into the core of your business? 𝗟𝗲𝘁’𝘀 𝗰𝗼𝗻𝗻𝗲𝗰𝘁! 🌱

🚀💡 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗵𝗼𝘄 𝘁𝗼𝗽 𝗰𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗴𝗼𝗼𝗱𝘀 𝗰𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗮𝗿𝗲 𝗹𝗲𝘃𝗲𝗿𝗮𝗴𝗶𝗻𝗴 𝗚𝗲𝗻 𝗔𝗜 𝘁𝗼 𝗱𝗿𝗶𝘃𝗲 𝗴𝗿𝗼𝘄𝘁𝗵 𝗮𝗻𝗱 𝗲𝗳𝗳𝗶𝗰𝗶𝗲𝗻𝗰𝘆 In a recent webinar, our experts Matti van Engelen and Michiel Bos shared insights from our latest benchmark study, discussing how leading companies leverage #GenAI to create value and highlighting the most impactful use cases. 𝗞𝗲𝘆 𝘁𝗮𝗸𝗲𝗮𝘄𝗮𝘆𝘀: 💡 Gen AI is transforming all departments in #consumergoods companies, from product development to #sales and marketing, by driving efficiency and improving processes. Early adopters are scaling key use cases, while companies that delay risk falling behind evolving customer expectations. 💡 Successful #AI integration requires setting ambitious goals, testing small-scale projects quickly, and fostering collaboration between business and tech teams. Early investment in tech infrastructure and upskilling the workforce can drive efficiency gains of up to 40%. 💡 Leading companies are implementing AI-driven innovations like connected supply chains, automated guided selling, and advanced product creation. These use cases enhance operational efficiency and customer engagement, keeping companies competitive in a rapidly evolving market. 𝗥𝗲𝗮𝗱𝘆 𝘁𝗼 𝘁𝗮𝗸𝗲 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝘁𝗼 𝘁𝗵𝗲 𝗻𝗲𝘅𝘁 𝗹𝗲𝘃𝗲𝗹 𝘄𝗶𝘁𝗵 𝗚𝗲𝗻 𝗔𝗜? Request a copy our new benchmark report for actionable strategies and real-world examples here 👉 https://ow.ly/FPMI50TrCtK

🌍💡 𝗗𝗶𝘀𝗰𝗼𝘃𝗲𝗿 𝗘𝗻𝗲𝗰𝗼'𝘀 𝗱𝗮𝘁𝗮-𝗱𝗿𝗶𝘃𝗲𝗻 𝗮𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝘁𝗼 𝗮 𝗴𝗿𝗲𝗲𝗻𝗲𝗿 𝗳𝘂𝘁𝘂𝗿𝗲 - 𝗗𝗶𝘃𝗲 𝗶𝗻𝘁𝗼 𝗼𝘂𝗿 𝗻𝗲𝘄 𝗮𝗿𝘁𝗶𝗰𝗹𝗲! In our latest CEO Stories episode, our co-founder and Senior Partner Alexandra Jankovich sat down with As Tempelman, CEO of Eneco to discuss how the company is using digital innovation to drive significant change on their journey towards a #netzero future. From optimizing energy production and distribution to empowering customers with data-driven insights, Eneco is leading the way in the energy sector. Discover how they're harnessing the power of digital solutions to create a smarter, more sustainable world. 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗵𝗲𝗿𝗲: https://ow.ly/ajuZ50TrK7f

🚀 𝗝𝗼𝗶𝗻 𝗼𝘂𝗿 𝘄𝗲𝗯𝗶𝗻𝗮𝗿: "𝗧𝗵𝗲 𝗙𝘂𝘁𝘂𝗿𝗲 𝗼𝗳 𝗙𝗶𝗲𝗹𝗱 𝗦𝗮𝗹𝗲𝘀: 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗶𝗻𝗴 𝘄𝗶𝘁𝗵 𝗚𝗲𝗻 𝗔𝗜" In this session, our experts Michiel Bos and Steven Koolen will discuss how data and AI, integrated with digitized #B2B sales, are set to reshape the field sales landscape. Discover how Sales Reps will evolve into Business Advisors, driving higher revenues while lowering costs. 💡 Transformative insights: Explore how #GenAI optimizes the entire sales journey, from pre-visit planning to post-visit administration. 💡 Real-world applications: Learn how top companies are already leveraging #GenerativeAI to boost sales effectiveness. 💡 Actionable strategies: Get practical advice on how to begin implementing these innovations today. 📅 𝗗𝗮𝘁𝗲: October 10, 2024 🕓 𝗧𝗶𝗺𝗲: 16:30-17:30 Don’t miss out! 𝗔𝗽𝗽𝗹𝘆 𝗳𝗼𝗿 𝘆𝗼𝘂𝗿 𝘀𝗲𝗮𝘁 𝗻𝗼𝘄: https://ow.ly/4rvy50TsWBA

📣 𝗘𝘅𝗰𝗹𝘂𝘀𝗶𝘃𝗲 𝗽𝗿𝗲𝘃𝗶𝗲𝘄: 𝗧𝗵𝗲 𝗚𝗲𝗻 𝗔𝗜 𝗖𝗼𝗻𝘀𝘂𝗺𝗲𝗿 𝗚𝗼𝗼𝗱𝘀 𝗯𝗲𝗻𝗰𝗵𝗺𝗮𝗿𝗸 𝗿𝗲𝗽𝗼𝗿𝘁 𝘆𝗼𝘂𝗿 𝗯𝘂𝘀𝗶𝗻𝗲𝘀𝘀 𝗻𝗲𝗲𝗱𝘀 𝗻𝗼𝘄 📣 Are you exploring the potential of #GenerativeAI to transform your Consumer Goods business, but not sure how to adopt and scale this effectively? Our upcoming Gen AI Consumer Goods Benchmark Report is a comprehensive guide that offers actionable insights into how leading companies are leveraging #GenAI to drive value today while laying the groundwork for a broader Data & AI transformation. 🔍 𝗧𝗼𝗽 𝟯 𝗤𝘂𝗲𝘀𝘁𝗶𝗼𝗻𝘀 𝗔𝗻𝘀𝘄𝗲𝗿𝗲𝗱: • What are the most impactful Gen AI use cases currently being implemented by Consumer Goods leaders? • How can your organization harness Gen AI for rapid efficiency gains and customer experience improvements? • What are the key steps to integrate Gen AI into your business strategy for scalable growth? 𝗚𝗲𝘁 𝗲𝗮𝗿𝗹𝘆 𝗮𝗰𝗰𝗲𝘀𝘀! Sign up here to get the free report the moment it’s available. 👉 https://ow.ly/FPMI50TrCtK

𝐈𝐧 𝐭𝐡𝐢𝐬 𝐞𝐝𝐢𝐭𝐢𝐨𝐧: 💡 Our exclusive interview with Eneco CEO 🚀 Driving growth and ROI through #RetailMedia 📅 Join our upcoming webinar: The Future of Field Sales 𝐀𝐧𝐝 𝐦𝐨𝐫𝐞: https://ow.ly/KsnW50TpPaa

"As Generative AI continues to mature, businesses in a wide array of sectors are taking advantage of powerful new tools that boost productivity in many areas. According to new research from SparkOptimus customer services and sales are two of the domains that will benefit the most in the coming two to three years." 💡 𝗥𝗲𝗮𝗱 𝘁𝗵𝗲 𝗳𝘂𝗹𝗹 𝗮𝗿𝘁𝗶𝗰𝗹𝗲 𝗼𝗻 Consultancy.nl: https://ow.ly/hIKN50TmGz3