SugarFactory

Looking for inspiration for your next event ... we’re here to help! Take a look at the incredible variety of creative designs on display at the recent Kingpins Show, hosted at SugarFactory for the 6th time. Thought there were only one, two, or three ways to wear denim? Think again! These creatives took innovation to the next level, blowing us away with their unique takes on design. And that’s exactly what we aim to inspire in our clients at SugarFactory: to be different, to think outside the box, to be boldly creative! Contact us for a creative brainstorm about your next event: https://lnkd.in/eKZwfgy4 Photos: ©Team Peter Stigter #kingpinsamsterdam #SugarFactory #AmsterdamVenues

The ''NEXT on Netflix'' event came to life within the walls of SugarFactory, organised by the creative masterminds of Event Department. They chose our venue as their stage, knowing we share the same passion for sparking curiosity and bringing people together to experience stories that captivate the world. Who can guess what is next on Netflix?

Choosing SugarFactory for the 6th time! Celebrating Kingpins Show in Amsterdam for a decade! SugarFactory's industrial look & feel fits the denim aesthetic like a glove - it’s almost as if they were made for each other. The way Kingpins show has creatively utilized the space within our venue for their trade show is as innovative as the denim designs on display, and we just love it! A huge congratulations to Kingpins Show on 10 incredible years of showcasing denim innovation and creativity right here in Amsterdam! We as SugarFactory are extremely honoured to have been your venue of choice for the last 6 editions. "Kingpins is more than a trade show; it’s a community," says Vivian Wang, Kingpins Managing Director & Global Sales Manager. "Over two days (23 & 24 Oct '24), the denim industry comes together to do business, learn, reconnect and inspire. We are committed to fostering this community and promoting best practices worldwide.” Last night, the SugarFactory team shared in the celebration by having some fun with all the denim enthusiasts who make this community so special! More pictures about the Kingpins Show Oct' 24 edition to follow soon - watch this space! #KingpinsShow #KingpinsAmsterdam #SugarFactoryEvents #Amterdamtradeshows

Did you know that SugarFactory is a top choice for your global conference? Yesterday, one of our sales managers, Vincent Nouws, attended the Sales Training by amsterdam&partners at the iconic Johan Cruijff ArenA, Amsterdam. The session focused on why Amsterdam is one of thé premier conference destinations and the perfect place for business events of all scales. The training was followed by an informative Introduction to Business Events and how SugarFactory can contribute even more to make Amsterdam the #1 choice for international conferences. Contact Vincent (vincent@sugarfactory.nl) for a venue tour to view all the options for your business events at SugarFactory. #BusinessEvents #ConferenceDestination #Amsterdam #SugarFactory #amsterdamandpartners

Renault drives excitement during 16-day event at SugarFactory SugarFactory was selected as the venue for the launch of the new Renault 5 E-TECH 100% Electric vehicle, expertly organized by Carbon Events B.V. For 16 unforgettable days, attendees were immersed in the future of driving, experiencing the all-electric innovation of Renault’s latest model. One attendee described the vehicle: "It’s an incredibly agile and fun car to drive." The industrial look and feel of SugarFactory, combined with the retro design and modern technology of the vehicle, was a perfect match! Just look at the photos and decide for yourself. Thank you, Renault and Carbon Events, for trusting SugarFactory to host this dynamic and forward-thinking event! #ElectricVehicle #SugarFactory #EventVenue #RenaultLaunch

We’re wholeheartedly greatful to announce that SugarFactory is part of the Eventex Index “Top 100 Agencies & Event Organizers” for 2024! Eventex Awards is recognized globally as the #1 awards program for events and experience marketing and this achievement means a lot to us. More great news: the Netherlands takes the crown as the most represented country in the top 100, with 14 agencies making the list, surpassing the US with 11. Congratulations to everyone on this list and a huge thank you to our partners, clients, colleagues and everyone who believes in us. Let’s keep pushing the boundaries together! View the top 100 here: www.eventex.co/index2024 #EventexAwards #SugarFactory #ProjectPlayground

No words can truly capture it! Describing the incredible culinary masterpieces we experienced at our Hete Peper food tasting on Friday just wouldn’t do it justice. From the vegetarian appetizers that convincingly mimicked meat to a four-course meal that embodied terms like unconventional, artistic, imaginative and boundary-pushing, every bite was a revelation. And as for the inventive dessert - imagine something that looks like a kitchen sponge with foam but leaves you craving for more! Even the drinks played tricks on our senses, adding to the delightful creativity and flavours throughout the meal. The proof is in the photos... and I’m sorry you can’t taste it! Swipe through and see for yourself why Hete Peper is one of SugarFactory's preferred catering service providers. #SugarFactoryEvents #HetePeper #CreativeCatering #DeliciousExperiences #FoodTasting

Safety First at SugarFactory At SugarFactory, the safety and well-being of our clients is always a top priority. That’s why it’s so important to us that our staff stay informed and educated on best practices for keeping everyone safe. Recently, our Location Managers, Operations Manager, Event Producer and one of our Sales Managers attended a (refresher) BHV (Emergency Response) course to ensure they're fully prepared to handle any situation. We’re committed to maintaining a secure and enjoyable environment for all our guests, and keeping our team trained and ready is one way we achieve that. #SafetyFirst #EventSafety #BHVTraining #SugarFactory #SafeEvents

We're #hiring an Account Manager Binnendienst in Halfweg, North Holland. Apply today or share this post with your network.

Last week we had the privilege of attending the 3rd Event Inspiration NL Days at De Rijtuigenloods in Amersfoort. 300 Clients, agencies and event professionals explored the future of events under this year's theme, ‘Destination (un)known’. The event highlighted innovation and sustainability, featuring expert speakers, interactive workshops and valuable networking opportunities. A standout moment for SugarFactory was the daring experiment by Xander Kranenburg and Wytze de Haan from Narrative, named The Pressure Cooker. In just 30 minutes, they demonstrated how AI tools can condense two weeks of work into a live pitch deck for a fictional event, complete with a concept name, copy, imagery, and a mood board with stage design and branding. Their presentation showcased the impressive potential of AI in event planning. Super impressive! The afternoon featured two rounds of expert presentations covering diverse topics including: Sustainable catering, AI for creative vision, Emission-free event creation, Mastering AI prompting, Addressing event no-shows, Event inclusivity and accessibility, Future working forms and Smart use of LinkedIn for event professionals. The day concluded with the oh-so-funny Joep van Deudekom and Rob Urgert's engaging new program, 'De Verbinders', blending humor and interaction - leaving us all in stitches with the interactive 'tasks' they gave to the audience. A huge thank you to the organizers, Event Inspiration, for such an inspiring afternoon! We're excited to integrate these innovative ideas and trends into our future events at SugarFactory.