LEXSON

WELCOME OUR NEWEST TEAM MEMBER We’re thrilled to welcome Anna Verëll as our new accountmanager for Azulae and Tiger of Sweden. Good luck and wishing you an amazing journey at LEXSON 🍀

Sport & Style Redefined with J.LINDEBERG ⛳️ The season has started, and the first deliveries of SS25 have arrived! From Hollywood to the fairways, Kathryn Newton embodies J.LINDEBERG’s bold vision of merging sport and fashion. Matthieu Pavon sees golf as a game of precision and resilience, shaping him on and off the course. And Viktor Hovland brings performance and style to the next level in the SS25 Golf Collection. Still missing key styles? Get in touch with Noud Egglij for personalized advice (noud@lexson.com).

A day in our showroom with Helene Hendriks for Varley Marlijne Dekkers welcomed Hélène for an exclusive first look at the latest Varley AW25 collection. From luxe fabrics to effortless silhouettes, Helene got to experience the brand’s signature blend of style and comfort up close. A pleasure to have you, Hélène! We can't wait to see how you style your favorite pieces. #showroom #visit #varley #newcollection

Effortless elegance: collection 05. avec ēlan collection 05. captures the carefree energy of summer. With pieces that channel a sense of freedom and wide open possibilities. Easy-to-wear styles that seamlessly meld comfort and confidence. Each of them delivers endless styling possibilities to easily go from your day to night look. This avec ēlan collection strikes the perfect balance between ease and elegance. Signature silhouettes have been reimagined in new greyish summery hues, and seasonal staples radiate freshness. From refined ribbed textures and a sun-kissed palette to details that reveal a glimpse of skin. The collection is an invitation to embrace the essence of the season, wherever your summer adventures take you. More information about the brand & collection? Contact ket@lexson.com avec ēlan

Announcement: new brand launch! All eyes on Azulae NEW DUTCH WOMEN’S BRAND SURPRISES WITH UNDERSTATED ELEGANCE Luxury without overindulgence. Azulae is a new Dutch women’s brand with a refined, minimalist vision of understated luxury. The label recently made its debut at Preview Women and Modefabriek, where its first collection was met with great enthusiasm. Azulae redefines the concept of the capsule wardrobe with a signature style best described as expressive minimalism. The collection features a diverse range of timeless silhouettes, enriched with unexpected details and refined finishes that subtly add character to each design. What sets Azulae apart is its strong commitment to understated luxury. The brand exudes quiet elegance, deliberately steering away from unnecessary extravagance, allowing craftsmanship and design to take center stage. For more information about the brand. Read the full press release via this link: https://lnkd.in/ecycrbig

MEET OUR NEW INTERNS AT LEXSON! We’re excited to welcome our new interns to the LEXSON team! They’ll be joining us in different departments, bringing fresh ideas, enthusiasm, and a passion for learning. Welcome to the team: Indy van Beuzekom (Sales) Loet Segers (Marketing) Mare van Gils (Sales) Merel Wiltschek (Finance) We’re happy to have you on board and can’t wait to see what you’ll achieve. 🚀✨

LEXSON GOES INTERNATIONAL! We are proudly showing our brands avec ēlan and Saint Steve at CIFF · Copenhagen International Fashion Fair to fashion buyers from all over the 🌎. Come by and say “Hi” to the team: Annabelle Damen , Dagmar van Ham , Floor Schonk and Ket Rouwette. We have some nice Dutch cookies (famous “stroopwafels”) as a special treat. Many other brands represented by LEXSON are here as well to show their amazing collections: American Vintage, Ball, Edblad, Elvine, Five Units and Resteröds.

CIFF COPENHAGEN AW25! We’re thrilled to announce that avec ēlan and Saint Steve will be showcasing at CIFF next week! avec ēlan 📍 Stand: C3-045 (Ground Floor - C-HALL) The sixth collection of our women's knitwear label is here, received incredibly enthusiastic responses in the Netherlands and Belgium. We can't wait to introduce avec ēlan to even more international retailers and agents. Saint Steve 📍 Stand: B4-013 (Ground Floor - B-HALL) "The King of Knitwear" is ready to expand its kingdom across Europe! Stop by and experience Saint Steve’s iconic styles firsthand. We can’t wait to see you there! Location: Bella Center Copenhagen Annabelle Damen Floor Schonk Dagmar van Ham Ket Rouwette Maarten Janse #CIFF #tradeshow #fashionevent #copenhagen

Only 4 days to go! MODEFABRIEK AW25! This winter edition, MODEFABRIEK is bringing something completely new. The event will take place at a fantastic new location: EXPO Greater Amsterdam! On Sunday, January 26, and Monday, January 27, we’ll proudly showcase seven top women’s fashion brands: avec ēlan – Knitwear label | Stand 128 Azulae – Refreshing and innovative lifestyle brand | Stand 128 BALL ORIGINAL | BALL THE JEANS – The jeans & jersey queen | Stand 132 ELVINE – Specialist in winter coats | Stand 132 Edblad & Co – Swedish jewelry brand | Stand 302 Varley – LA/London-inspired lifestyle brand | Stand 302 Five Units – Pantalon & denim specialist | Stand 900 Want free entry? LEXSON is giving away 100 free tickets! Register via this link to secure your spot—don’t wait, as tickets are limited! https://lnkd.in/eyk9e3X4 We can’t wait to see you there!

We’re ready for Monday! Preview Women at Cast Nieuwegein. See you there! #cast #preview #nieuwegein #tradeshow