User Intelligence

Last Saturday I attended my first UX Camp! Something I probably should have done that earlier ;-) Great people and similar atmosphere. And amazing to see what happens if you put passionate people in a room: "embrace the chaos" meets "everybody is an expert". A big thank to the organisers #UXcampAMS24 for this super event. Looking forward to the next edition!

Celebrating Ramadan: Fostering Inclusive UX Design 🕌 As the Ramadan has started, it's essential for us in the UX community to reflect on how we can make our digital experiences more inclusive and accommodating to diverse user needs. 🤔 Ramadan, a month of fasting, reflection, and community, presents unique challenges and opportunities for UX designers. Here are a few considerations to keep in mind: 1️⃣ Design for Accessibility: During Ramadan, Muslims fast from dawn to sunset. This can impact their energy levels and focus. Designing for accessibility means creating interfaces that are easy to navigate, with clear hierarchies and intuitive interactions, allowing users to accomplish tasks efficiently, even when their energy might be lower. 2️⃣ Flexible Scheduling: With altered eating and sleeping schedules, users may engage with digital platforms at different times throughout the day during Ramadan. Providing flexible scheduling options for tasks or notifications can enhance user experience by respecting their routines and preferences. 3️⃣ Inclusive Content: Recognise and respect the cultural significance of Ramadan by incorporating inclusive content and imagery in your designs. Avoiding stereotypes and embracing diversity not only enhances user engagement but also fosters a sense of belonging among all users. 4️⃣ Empathy and Understanding: Above all, practice empathy and understanding towards users observing Ramadan. Take the time to learn about the customs and traditions associated with this sacred month, and use that knowledge to inform your design decisions. As we strive to create more inclusive digital experiences, let's embrace the spirit of Ramadan by fostering empathy, understanding, and accessibility in our designs. Ramadan Mubarak to all who celebrate! #Ramadan #UXDesign #InclusiveDesign #GlobalResearch #ExperienceDesign

How do you distinguish between all the cards in your wallet, when you're visually impaired? 💳 As you can imagine, this often poses quite a challenge. 🤔 Luckily, ING and Mastercard are stepping up their game. They came out with a special card that has an angular notch, so people with a visual impairment or blindness can easily distinguish the card from the other ones by touch. This solution is such an elegant way to solve a very common problem. And they didn't stop there. In addition to their written statement that you find below, they also launched the statement in spoken word, so people that are blind or visually impaired can still be the first to hear about it. 👂 Way to go ING and Mastercard! 👏 Are you looking for smart solutions to make your products and services more inclusive as well? Let us know at hello@userintelligence.com and we'll see how we can best help you out. ✉ #InclusiveDesign #Inclusivity #Inclusive #BusinessOpportunities #ExperienceDesign

Researching one touchpoint thoroughly is difficult enough, but more often than not multiple touch points are relevant to the complete customer experience. 👨💻 🤳 Our UXalliance partners from PeepalDesign wrote this great post on the things you need to take into account when researching an omnichannel customer experience in the banking industry. 🏦 One of the amazing finds was the huge CX gap between how employees rated the experience and how the actual customers rated it. 📊 Curious to do similar research yourself? We'll help you out if you send us an e-mail with the details: hello@userintelligence.com 📬 #UXResearch #UserResearch #CustomerExperience #ExperienceDesign #DesignResearch

Starting to do UX research on a global scale is often a big step. 🌎 Therefore, you might want a specialist by your side to help you out. Just let us know if this is something you struggle with as well. As a UXalliance member, we have the resources to get you going. You can reach us at hello@userintelligence.com. #InternationalBusiness #GlobalResearch #UXalliance #UXResearch #ExperienceDesign

We were already fans of AI, but it gets better and better. 🎉 We recently found out about an app called 'Be my AI', which is made for blind or visually impaired users. 🕶 By taking a picture with the app, it will tell you more about everything in the picture. You can even ask questions to make sure you have all the necessary information, like where that table is precisely or how high the sidewalk is. We can only imagine how much easier life can get with this app for blind or visually impaired people. 🤳 This is a perfect example of how much impact the digital world can have in the physical one and how the two can strengthen each other. This is what Experience Design should be all about! #AI #ArticifialIntelligence #ResponsibleAI #InclusiveDesign #Accessibility https://lnkd.in/djrmuU29

Ever sat on a bike with only 5-8% sight with one eye and no sight with the other? 👁 Thomas (18) was born early, causing his eyesight to be severely underdeveloped. He's completely blind in one eye and the other only has 5-8% sight. The Dutch NPO3 program 'Je zal het maar hebben' shows how he gets through daily obstacles, but also how his impairment actually helps him in some aspects. You'll also see presenter Jurre Geluk trying out glasses that give him a similar experience to Thomas, whilst riding a bike. 😎 Are you and your team interested in trying out these glasses as well? We have them in our Empathy Lab, so you can experience what it's like to not only be visually impaired, but also to experience blindness, dyslexia and more. By experiencing this yourself as a UX'er, you'll gain more of an understanding of what is necessary to create inclusive designs that can be used by all users. 👨💻 Send us an e-mail at hello@userintelligence.com and we'll get you the Empathy Lab, glasses included. 👓 #InclusiveDesign #Inclusive #ExperienceDesign #UXDesign #UXResearch https://lnkd.in/ewSgTZqB

We're proud to share that we've been part of a Global AI study from our UXalliance partners Bold Insight. 🌎 AI has had a major effect on the entire (digital) world already, but many of us are still figuring out what it all means and how we can use it to our advantage as UX Researchers. 👩💻 By combining our insights from all over the world, we might be on the right track to find out what it means for UX Research. 🔎 You can read the full report over here 📄: https://lnkd.in/e9VBh6WN #ArtificialIntelligence #InternationalBusiness #UXResearch #UserResearch #DesignResearch

It's almost weekend, time to order some pizza! 🍕 However, for many people, this isn't as easy as it seems... The company Digitaal Toegankelijk made a video that shows how hard it can be for blind and visually impaired people like Charissa (15) to use apps to order food. 🤳 This time, she tested the New York Pizza app, but she'll also take on the Domino's Pizza app and Just Eat Takeaway.com. 🍟 🌯 🍱 Curious to see how it went? Check out the video! And if you're interested in our solutions to create more inclusive designs, let us know at hello@userintelligence.com. 📨 #InclusiveDesign #Inclusive #ExperienceDesign #UXDesign #UXResearch

If you think about data, do you think about Excel sheets or do you think about 'Where's Waldo?' 🔎 Google created this amazing game where you can find what the most popular searches were in the past 25 years in a 'Where is Waldo?' style. It is a great example of making data more fun and thus, more attractive to people. This way, data can have way more impact than it would on its own. 📊 Another great example of the importance of creating experiences! #Gamification #Data #DataVisualization #ExperienceDesign Where's Waldo Where is Waldo #DataAnalytics