Vaimo

Ready to skyrocket your online sales?🚀 See how Elon, a Nordic retail powerhouse, transformed their digital presence with Adobe Commerce. Their innovative approach, focused on customer empathy and cutting-edge features, led to a massive 65% increase in visitors and a staggering 145% boost in sales.💰 Don't miss out on this opportunity to revolutionize your business.

🌟 Uusi blogipostaus : Vastuullinen verkkokauppa - Kuinka navigoida ja löytää uusia liiketoimintamahdollisuuksia 🌟 58 % kuluttajista valitsee brändit uskomusten ja arvojen perusteella, ja 60 % on valmis maksamaan enemmän vastuullisista tuotteista. 💎 Vastuullisten brändien menestystarinoita blogissamme: - Patagonia: Vaihto-ohjelma ja kiertotalous vähentävät jätettä. - Rêve En Vert: Eettiset materiaalit ja paikallinen tuotanto. - 4ocean: Aktivismia kaupankäynnin kautta, muovin poistaminen meristä. - MarinaTex ja PLAEX Building Systems: Vastuullisuus voi tuoda uusia liiketoimintamahdollisuuksia. 💡 Kuinka päästä alkuun verkkokaupan vastuullisuuden kanssa? Aloita asioista kuten toimitusketjun tarkastelusta ja ympäristöystävällisempien vaihtoehtojen tarjoamisesta asiakkaille, tai CO2-päästöjen näyttämisestä, jolla ohjaat kuluttajia vastuullisiin valintoihin. 💡 Aloita näkemällä vastuullisuus mahdollisuutena: Vastuullisuus on mahdollisuus tarkastella liiketoimintaa uudesta näkökulmasta ja löytää uusia mahdollisuuksia. Se on perustavanlaatuinen muutos kuluttajien tietoisuudessa, ei vain trendi. 👀 Lue lisää blogistamme : https://hubs.li/Q02Kymyt0 #vastuullisuus #verkkokauppa #vaimo #esg #kestäväkehitys

Let's face it, online shopping is booming! But have you ever wondered if there's a difference between "e-tail" and "ecommerce"? While some might say they're pretty much the same, there are actually some key distinctions that can impact your business strategy. Here's the gist: ✨ - E-tail is like having a virtual mall kiosk for your cool products. You partner with online retailers to reach a wider audience, but you might share profits and have less control over the customer experience. - Ecommerce is like opening your own online flagship store! You have complete control over branding, pricing, and that all-important customer journey. But you'll need to invest in marketing and potentially logistics to make it a success. No matter which path you choose, here's the real takeaway: ️ - Customers are going digital! Make sure your products are there to greet them with a stellar online experience. - Think strategically! E-tail and ecommerce can even be combined for a winning mix. Feeling overwhelmed by all the options? Don't fret! At Vaimo, we're your digital commerce BFFs. We can help you navigate these exciting new frontiers and unlock growth for your business. Read the full blog post here: https://lnkd.in/dky8s7_s #ecommerce #etail #onlineshopping #digitalcommerce #businessgrowth #vaimo

With a little over three weeks to go, many retailers are gearing up for #BlackFriday2024 🛍️ Black Friday has evolved from a single-day event into a global ecommerce phenomenon. Are you, your customer journeys and your tech stack ready? Here are three best practices that we think every ecommerce business should be aware of: - Dive into your data: numbers speak louder than words, so it’s important to study trends from the previous years. - Have a closer look at your most important user journeys: hunt down broken links and confusing navigation paths before your customers can even find them. - Put your technology to the test: ensure that your infrastructure can take the surge in traffic. You can find two more best practices, along with trends and specific tips for B2B, in our blog article: https://lnkd.in/dVHBkbU6

Where growth and digital transformation meet: Swiss Sense’s journey towards composable commerce 🛏️ Swiss Sense specializes in high-quality beds, mattresses and bedding. With 125+ physical shops and a webshop, they are a major player in the European market and are growing rapidly in terms of revenue and staff. Growth comes with its own set of challenges, however. When existing systems and customizations can’t keep up, the signs are there: Swiss Sense faced high management costs, labor-intensive content management and technical blockers that impacted conversion. Swiss Sense decided on a new course and decided: “If we’re going to do this, let’s do it right.” They found a reliable partner in Vaimo. After Discovery, we decided on a composable action plan with a combination of: - Contentstack CMS, - Alokai (React-based) for the front end, - Algolia search and recommendation, - and Adobe Commerce. The composable transformation had an immediate and impressive result: - Their teams now work faster and more efficiently thanks to a headless CMS. - Web vitals improved, which is the biggest indicator of improved performance. - Fewer maintenance costs mean there’s room for innovation. And the best part? The human side of this composable journey. Despite the project's complexity, the Swiss Sense and Vaimo teams showed incredible ownership and dedication. Their drive has made all the difference because even the best tech is nothing without the right people behind it.

Yesterday’s Adobe Experience Makers Forum in Copenhagen was a fantastic success, filled with inspiring presentations, engaging conversations, and a full house of attendees! I’m incredibly grateful to everyone who joined us for this impactful day. A huge thank you to Marie Louise Bouchet for her outstanding job as moderator and to Franck Attia for delivering an insightful Adobe keynote that set the stage for the day. Thank you to Dana Icikzone and Kalle Heinonen for your AI showcase on stage. A thanks to Christian Barnes for putting generative AI into perspective with actionable steps, and to Jan Damsgaard from CBS for sharing how AI is already transforming universities, companies, and students alike. We were honored to have Simon Murray lead the finance track, exploring customer experience in financial services, and Jo O’Connor and Quentin Derome dive into CX strategies in retail and manufacturing, respectively. And to Jeppe Lange, thank you for closing the day with an inspiring keynote on AI that left us with plenty to reflect on. To our amazing customer speakers speaking at our three industry focused breakouts Finance, Manufacturing and Retail: Danske Bank, Swedbank, Volvo Trucks, Bauhaus Nordic, Ericsson and Pandora—thank you for sharing your journeys and strategies around personalization at scale, omnichannel engagement, customer insights, and visions for the future. Your examples gave us all valuable takeaways. I also want to thank our partners who were sponsoring our the manufacturing and retail sessions. Thank you to Merkle and Vaimo for the good collaboration. Lastly, my deepest thanks to the entire Adobe team and in particular Ewa Goldecka Soto for your support and to PS Communications for making this event run so smoothly. The atmosphere was fantastic, the insights were valuable, and it was a day to remember! Cannot wait to do it again with even more customer cases in Stockholm November 5th where also Real Madrid is joining us on the stage. See you there! Franck Attia Marie Louise Linderoth Bouchet Jan Damsgaard Christian Blak Barnes Jo O'Connor Quentin Derome Simon Murray Dana Icikzone Kalle Heinonen Arash Shaw M. Jacob Balling Rasmussen Julie Marie Hermann Andreas Månsson Eik Tittel Sørensen Eric Engelmann MariAnne Ygberg Jeppe Lange Mai Aabenhuus Ewa Goldecka-Soto Jakob Bartholdy Peter Urbak Hansen Mads Mortensen Niclas Cullberg Robin Carlsson Jonas Luthander Christian Rasmusen Ann Schrader Jens Bengtsson Carl Bernström

Privacy Sandbox Update: What’s the Deal? 🍪 Google’s latest announcement on Privacy Sandbox might have thrown a curveball. They’ve paused plans to phase out third-party cookies in Chrome! 😲 So, what does this mean for your business? Let's break it down: - Informed user choice is king: Google is focusing on giving users more control over their data. - Third-party cookies aren't going away (yet): But their days might be numbered. - It's time to adapt: Businesses need to find new ways to collect and analyze user data that respect privacy. Want to know more? Read the whole blog post, find link in the comments! #PrivacySandbox #Google #DataPrivacy #DigitalMarketing #Business

Psst... wanna hear something cool? This thursday we’re heading to the Adobe Experience Makers Forum in Copenhagen! And guess what? We’re not just attending—we’re also sponsors. So keep an eye out for our booth and come say hi! Let’s talk AI, personalization, and how to level up your digital game! Join us for an great day filled with: - Keynote by Jo O'Connor from Adobe, spilling the tea on the hottest CX trends and AI in retail ☕️ - Case Studies Galore: Learn from BAUHAUS Nordic and Pandora on how they're crushing the customer experience game with unified platforms and omnichannel strategies ✨ - Industry Insiders Unite: Network with fellow experience makers and our team of experts, ready to help you navigate the ever-changing digital landscape The Vaimo crew will be there in full force, ready to share their wisdom on why Experience is Everything in today's digital commerce world. Don't miss this chance to unlock AI's potential and secure your competitive edge! #AdobeExperienceMakersForum #RetailCX #AIRevolution #Vaimo #ExperienceIsEverything Register Here: 

Are you struggling with declining conversion rates and limited marketing insights due to tracking restrictions? 🔍 Ethias, a leading insurance provider in Belgium, faced similar challenges. But with Vaimo's help, they implemented a server-side strategy that  improved conversion visibility and optimized their marketing campaigns. By leveraging Adobe Experience Platform Real-Time Customer Data Platform (RTCDP) Connections, Ethias was able to: - Bypass tracking limitations and capture valuable customer data - Enrich audiences on platforms like Google Ads, Meta, and TikTok - Increase conversions by +13% for leads and +38% for purchases - Improve audience matching and avoid targeting irrelevant customers - Gain control over personal data and ensure compliance Want to learn more about how this innovative approach can benefit your business? Read the full case in the comments! #marketinginsights #serversidetracking #conversionoptimization #adobeanalytics #vaimo

Last week we were thrilled to host Igor Miniailo, Adobe’s Principal Enterprise Architect, for an exclusive webinar and demo. He walked us through the latest advancements in Adobe Commerce and Experience Platform, from enhanced data sharing to composable commerce with App Builder and API mesh. A Quick Recap of the Webinar: Adobe Commerce and Experience Platform Integration - Enhanced Data Sharing: We explored how Adobe Commerce and AEP products like Adobe Target and Adobe Analytics can work together seamlessly to deliver personalized content and improve customer experiences. - Composable Commerce and App Builder: Discover the power of composable commerce with Adobe App Builder. Build cloud-native applications with ease, thanks to the API mesh that unifies multiple services behind a single API. - Enhanced Extensibility: We showcased how webhooks and API Mesh make it a breeze to customize and integrate with third-party services. - Data Propagation Across Experience Cloud: Learn about the new architecture that streamlines data flow from Adobe Commerce into Adobe Experience Cloud, providing real-time customer insights and audience segmentation. - Upcoming Features: Get excited about future releases, including direct data ingestion for large catalogs, the composable catalog data model (CCDM), and dynamic integration with SAP Hana and Microsoft Dynamics. Follow Vaimo on LinkedIn to get more exciting news and valuable insights! We’re incredibly grateful to Igor and Adobe for sharing their expertise and for their ongoing support. This was a game-changer!