Yamaha Motor Europe N.V.

#Yamaha is delighted to unveil the new TRACER 9 GT+, TRACER 9 GT and TRACER 9, the latest arrivals in the Yamaha Sport Touring category. As the TRACER 9 range has always strived to deliver the perfect blend of sports and touring, the new TRACER 9 GT+ goes a step even further, redefining the standards in the middleweight touring class thanks to top-level electronics, a three-cylinder CP3 engine, the world’s first Matrix LED headlight and intelligent braking system, as well as showcasing the innovative Yamaha Automated Manual Transmission. In addition to the TRACER 9 GT+ - equipped with Y-AMT -, this new range also features the TRACER 9 GT and the TRACER 9, both available with Y-AMT or manual transmission. #TRACER9 #TRACER9GT #TRACER9GTPLUS #Yamaha #YAMT #SportTouring

#Yamaha Motor’s Hamamatsu Robotics Plant in Japan, which recently concluded its expansion and renovation to double its production capacity, has begun operations as our first all-electric factory. In addition to the impact on the environment, this transition also benefits the people who work in the factory, providing a quieter, cooler and cleaner manufacturing site. This operation represents a crucial milestone to reach our target of achieving carbon neutrality at our factories by 2035, accelerating our efforts towards a decarbonised society. Read the full article of our approach here: https://lnkd.in/euJx8hv7 YAMAHA ROBOTICS EMEA

This week, Yamaha Marine proudly hosted the first official visit to the Yamaha Marine European Engineering Centre (YMEEC), welcoming our esteemed customers for an engaging experience. The YMEEC is a groundbreaking facility, making #Yamaha the only brand in the marine industry to offer an engineering standard testing protocol and personalised testing for boat builders in Europe. Its prime location provides optimal atmospheric and aquatic conditions for year-round marine engine testing, allowing boat builders to extensively test various engine configurations in one centralised space. During a two-day event, our guests explored the state-of-the-art testing facilities, engaged in meaningful discussions and workshops, and witnessed firsthand the comprehensive process of our engineering products from conception to execution. This visit was not just about showcasing capabilities, it was a moment to foster relationships, gather insights, and strengthen our partnerships. We extend our heartfelt gratitude to all the boat builders for their presence and continued collaboration.

#Yamaha is excited to introduce the all-new MT-07, a true embodiment of the Dark Side of Japan, combining agility, innovative technology and striking aesthetics. This iteration boasts advanced features such as YRC (Yamaha Ride Control) settings and the optional Y-AMT (Yamaha Automated Manual Transmission), providing a more thrilling and enjoyable riding experience. The all-new minimalist styling showcases a modern design, while the 41mm upside-down fork and adjustable rear shock enhance handling. With an electronic throttle, customizable riding modes and a sound-enhanced CP2 engine, the MT-07 is engineered for performance and thrill. Experience the evolution of the MT-07 and embrace the Dawn of a New Darkness! Discover more: https://lnkd.in/dTA_8tnN

Our minds are still on last weekend, when all 25 of the young riders contesting the 2024 Yamaha R3 bLU cRU European SuperFinale at the Estoril WorldSBK round did so using 100% sustainable fuel provided by our technical partner, TotalEnergies. This milestone, together with the ISO 20120 accreditation for sustainable event management secured for the FIM R3 bLU cRU World Cup, proves that high performance can go hand-in-hand with environmental responsibility, and that with small changes we are supporting the next generation of riders! While we’re excited about this achievement, we know this is but one step in our long-term strategy to reduce the environmental footprint of motorsports. At #Yamaha Motor Europe, we are fully committed to continuing our sustainability journey, as we work towards a greener future. Relive the emotions of the 2024 Yamaha R3 bLU cRU European SuperFinale here: SuperFinale Race 1: https://lnkd.in/d9vmP7vt TotalEnergies

Today we join in celebrating Yamaha Corporation’s 137th anniversary, reflecting on how #Yamaha Motor began as a spin-off of Yamaha Corporation (formerly Nippon Gakki), a world leader in musical instruments and electronics. In 1955, under the leadership of our founder, Genichi Kawakami, the company ventured into motorcycles, creating the iconic YA-1—laying the foundation for decades of success. Though the two companies now operate independently, we remain united by the core principles of craftsmanship and the pursuit of Kando—evoking excitemend and deep satisfaction through product excellence that provides exceptional experiences. On this anniversary, we celebrate our shared passion that continues to inspire innovation and excellence in both Yamaha Corporation’s musical instruments and Yamaha Motor’s mobility solutions. #Yamaha #RevsYourHeart #TwoYamahasOnePassion #music #motorcycles #manufacturing #design #brand

#Yamaha is pleased to unveil the latest arrival in its legendary R Series, the 2025 R9, which presents a whole new generation of Supersport. Although marking the beginning of a new chapter, the R9 maintains the iconic Supersport identity, born from Yamaha’s racing DNA, combining the company's proven, race-derived technology and design with the critically acclaimed, triple-cylinder CP3 engine platform which has revolutionised the Yamaha brand over the last decade. The result of this process is a perfectly balanced Supersport model worthy of its status as the R Series flagship, offering usable sports performance on the road, and ample performance for the track. Discover more: https://lnkd.in/dxt_WqN2 #Yamaha #Supersport #R9 #RWorld

#Yamaha is proud to announce an exciting collaboration on the development of a electric sports coupé by Caterham Evo Limited, referred to as Project V, aiming to advance this project towards mass production and commercialisation. The project brings together Caterham’s DNA of lightweight, simple and fun-to-drive vehicles and Yamaha’s expertise in electric powertrains. Yamaha is independently developing the e-axle, a key component of the electric powertrain. This trial model will be supplied for the Project V prototype. Yamaha will also contribute with vehicle motion control technologies, helping to bring the concept of “Caterham Powered by Yamaha Motor” to life. This collaboration reflects Yamaha’s commitment to sustainability, aligning with our company-wide goal of achieving carbon neutrality by 2050. With Project V, we continue to push the boundaries of innovation, combining high-performance technology with a sustainable approach to the future of electric mobility. Discover more: https://lnkd.in/d-qMqFCH

#Yamaha was proud to take part in Sea Otter Europe 2024, one of the leading cycling events in Girona, Spain, from September 20th to 22nd. The booth showcased the latest Yamaha eBikes and its innovative eBike systems. The EmPowered by Yamaha space offered visitors the chance to explore our range of eBike systems and experience the power and precision of Yamaha motors firsthand through test rides with our bicycle partners. Our presence at the event highlighted Yamaha’s dedication of offering customers a diverse range of solutions to future mobility; showcasing the reliability and high performance of our eBike systems, and our Yamaha eBikes combined with trusted technology. We were thrilled to connect with cycling enthusiasts from around the world. Relive the highlights from this exciting weekend in Girona, where cutting-edge technology and unforgettable experiences came together

Yamaha Motor is back at Salone Nautico Internazionale di Genova from the 19th to 24th September. Visit Hall BC1 to explore the latest WaveRunners, premium outboard engines, as well as mid and portable engines. The decarbonization area will showcase Yamaha’s corporate sustainability goals with the Hydrogen unit, HARMO, and Electric Drive models. Our esteemed boat partners will also be present. #YamahaOnTheWater #RevsYourHeart #WeAreMadeofSea #SaloneNauticoGenova #64Sn #YamahaOutboards #WaveRunner