Yumeko

A dream of a duvet ☁️🏆️ For the second time, our recycled down four-season duvet won the ‘Best Tested’ price by the Consumentenbond. Thanks to its filling of 100% recycled down, not only a dream for you, but also for the planet. Read more about the test on our blog here: https://lnkd.in/eNx7TBRk #recycledtextiles #bcorp #recycleddown #changetheworldsleeping

Ben jij onze nieuwe Yumeko impact stagiaire? Duurzaamheid is voor ons meer dan een loze kreet. Het is onze drijfveer in alles wat we doen – altijd geweest ook. Bij Yumeko maken we niet alleen planet friendly producten, we willen écht de branche transformeren. Als Impact stagiaire ga jij helpen de impact van Yumeko te vergroten. Dat doe je onder andere door: - Helpen bouwen aan onze transparante ketens; - Uitvoeren van risico-analyses op onze keten; - Ondersteuning HREDD (human rights and environmental due diligence) - project dat we gaan opstarten met onze katoenboerencoöperatie in India; - Het verzamelen en verwerken van data voor onze product Life Cycle Analysis. Wil je meer informatie over de stage? Bel 020 -⁠ 754 9122 en vraag naar Tamara. Bekijk de volledige Impact stage vacature én andere vacatures hier: https://lnkd.in/ezaMjkdA

We joined forces with some fantastic hospitality partners and sustainable brands. Like The Usual Hotels. This is a new hotel concept with locations in Brussels and Rotterdam. Their mission is to make hospitality a force for good. Like us, they believe that their industry can and must change. The Usual uses regenerative hospitality: not only do they use standard sustainability practices such as reducing and recycling waste, but they actively make a positive impact on our planet by using 100% renewable energy and donating water to low-wage countries, for example. And if you book a sustainable stay in The Usual, you’ll be sleeping on recycled half-down duvets & pillows, pillow protectors and molton from Yumeko.

We have a dream. One about a better future. Change the world sleeping, as we call it. So, we have translated our mission into three impact-driven pillars: create, inspire and transform. This is our Theory of Change – a model allowing us to constantly test whether our work is helping fulfil our mission. CREATE Together with our partners, we create beautiful superior-quality products, in ethical and transparent chains, which help create positive change for people, animals and the environment. INSPIRE We inspire customers with our soft, high-quality products. We raise their awareness of the influence they can have and we encourage them to be a part of creating a cleaner, nicer world to live in. TRANSFORM We’re transforming business through leading by example. We show that ethical and sustainable production can be successful. We encourage each and every company to join us in our movement. Create, Inspire and Transform is a holistic approach, bringing business and consumers together to change the world of sleep. Read more about our Theory of Change in our recently launched 2023 Impact report: https://lnkd.in/gZG3KXEa

🎙️ Yumeko op BNR Nieuwsradio ! Hét zakelijke nieuwsprogramma van Nederland, BNR Nieuwsradio, sprak vanmiddag live met onze CEO Rob van den Dool over onder andere onze keurmerken, de uitbreiding naar onze vier nieuwe markten en hoe onze toekomst eruit ziet. Dank voor het mooie gesprek Thomas van Zijl. Heb je de live uitzending van BNR Zakendoen gemist? Je kunt het interview hier beluisteren: https://lnkd.in/gmP7gya3 #Zakendoen #changetheworldsleeping #transformation #duurzaamheid #fairchain #socialenterprise #socialimpact #bnrnieuws

Besides organic cotton, we select other sustainable alternatives for conventional cotton. Our sustainable linen is a fine example of an alternative to cotton in our collection. We use this linen for duvet covers, sheets and duvets.   The raw material of linen is flax. Flax is cultivated in temperate climate zones; our flax comes from Europe. That comes with several environmental benefits: - The flax we use grows in areas that are naturally rich in water. No irrigation is required, and it will not result in a risk of water shortages. - A flax plant needs a lot less water than a cotton plant. The rest of the process – to make flax into linen – also requires little water. It takes 90% less water to produce one set of bed linen made from flax compared with the same set made from conventional cotton. - Since our flax grows in Europe, EU rules apply for environmental policy and labour circumstances.   Have you become curious about the product footprint of a linen duvet cover set? Discover this in our impact report (page 31): https://lnkd.in/e6aRVVnU

A responsible alternative to conventional cotton we use is TENCEL™. This is a fibre made from wood pulp, which can be used for several different purposes, like making Yumeko’s duvet covers and duvets. Since TENCEL™ is made from wood pulp, the process is similar to paper production. But it is a challenging process to make soft sheets out of wood. Sustainability is at the heart of this: - The wood used come from forests certified by independent partners such as FSC or PEFC. Both labels assess factors such as forest management that strives to achieve a balance, so the forest ecosystem is not disrupted. They also ensure good, safe working conditions. - Forests are ‘thinned out’, so that the trees there are given enough room to grow. The large trees are used to make high-quality furniture. The small trees left behind are used to make wood pulp. This makes it a residual product of the wood industry. - A solvent is used to make a soft textile fibre from a solid wood fibre. This happens in a closed loop, which means that 99% of the solvent is reused for the next load of wood pulp. The 1% that remains in the water is purified before it flows back into the surface water.

We have some good news! For years, organic cotton made up less than 1% of all cotton produced worldwide. But since last year, this has increased to 1.4%. At Yumeko, we are very happy with this development. If you ask us, all cotton should be produced according to organic standards. Regenerative organic cotton is a very small part of that and this is currently the best way of growing cotton we have available. At the end of 2023, we introduced our first regenerative organic cotton products. We're proud that our pajamas are made out of world's most sustainable cotton. This holistic farming method does not only evolve around pesticide free land cultivation, but is also focused on improving biodiversity and soil quality. This way, we’re giving back more to the planet than we’re taking and improve the eco-system. Pajamas day has never been so stylish and sustainable. Currently, we’re working on expanding our regenerative organic cotton collection with bed linen, since we believe this is the future of cotton farming. take a closer look at our pajamas here: https://lnkd.in/eARTv38E

At Yumeko, sustainability is more than just a lip service. It’s who we are. It’s the heart and soul of our brand. Always has been, always will be. For us, being a sustainable brand goes beyond making products from organic or recycled materials. We’re convinced that companies and their customers can bring out positive social change. In our Impact Report, we share all the impact we have made and the steps we have taken, together with our half a million dreamers, to move Earth Overshoot Day backwards. Change the world sleeping ✊, as we call it. Swipe to see our Impact highlights, or check out our Impact 2023 Onepager or dive into our just-launched full Yumeko Impact Report 2023. Onepager: https://lnkd.in/ez3kpHxk Impact report: https://lnkd.in/gZG3KXEa

SLEEP ON IT Today, we’re closing our online shop in all seven countries. And for good reason. It’s Earth Overshoot Day. Today, we – as human beings – have used up all the ecological resources that the Earth can generate in one year. And it’s only August. Every year, we draw into our reserves more and more. To us, being an impact-driven brand, that is alarming. That’s why we decided to close our online shops today. We’re hoping this serves as a wake-up call for people to consider the resources they consume. To sleep on it before they buy. Curious about what Yumeko is doing to push back Earth Overshoot Day? #MoveTheDate Instead of selling our truly sustainable items today, we’ve launched our Impact Report. Check it out here: In English: https://lnkd.in/gZG3KXEa In Dutch: https://lnkd.in/gGGbq8Mr #Earthovershootday #movethedate #climateaction