Yvonne van Leeuwen

🚀 Ready to Maximize Your PR Power? 🚀 We've pulled together 10 steps towards getting the most from your PR agency to take your brand to new heights 🌟: 1️⃣ . Clear Communication🗣️ - Be crystal clear about your goals to ensure everyone is on the same page. 2️⃣ Detailed Info = Better PR 📝 – The more you share, the better the results! 3️⃣ Set Realistic Expectations ✅ – Aim high, but stay grounded: realistic goals = sustainable success. 4️⃣ Be Open to Ideas 💡 – Your agency has fresh perspectives. Embrace them! 5️⃣ Share the Love 🤝 – Spread the word internally (and to your PR guys) so your whole team is on board and on the same page. 6️⃣ Explore All Services 🛠️ – Your PR company might offer more than you think. Ask about everything! 7️⃣ Measure & Analyse 📊 – Data doesn’t lie. Keep track of what’s working and adjust accordingly. 8️⃣ Budget Smartly 💰 – Plan your spending wisely to maximise your PR returns. 9️⃣ Get Social 🥳 – PR thrives on relationships. Be friendly, show up, and engage! 🔟 Think Long-Term 🔮 – PR is a marathon, not a sprint. Build a strategy that’s sustainable over time. 🔥 Pro Tip: A great partnership with your PR agency = long-term success. Invest in it, nurture it, and watch your brand soar! 🦅✨ Want to dive deep into the topic? Check it out here: https://bit.ly/47fO3gQ #PRTips #BrandBuilding #MaximizeResults Now, get out there and make waves! 🌊🚀

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Looking for the latest tips and tricks to improve your Offline Marketing? Then you need our latest masterclass! Find us on Apple Podcasts, Spotify, (just search “Keep Optimising) and get all the details on our website: https://lnkd.in/eZgPhguX #ecommercemarketing #offlinemarketing #marketingpodcast

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✨ Digital PR tip ✨ 📧 Your subject line is KEY when it comes to pitching! If you’re responding to a request - include exactly what they’re looking for so it can be noticed easily in their inbox. Most journalists only have time to read the subject line. If they don’t think it’s for them, and the subject line gives them little indication about the story, your email might end up in their bin. Testing various subject lines can work with bigger campaigns too, alongside a tailored approach to suit a journalist’s style of writing. While this might take more time, a well thought out subject line could be the clincher that gets you the coverage for your clients, compared to a one size fits all approach to your pitching. 💭 Remember: While you do need to make your subject lines stand out, avoid misleading your recipients. Using false information or a clickbait tactic runs the risk of receiving negative responses from journalists and forming a poor reputation for both yourself and your client – preventing you from securing coverage from that publication in the future. If the story is interesting and engaging enough, you shouldn’t have to mislead people for success. Find more #pitching tips in our #blog 👉 https://lnkd.in/eahaZ9-A #Media #Pitchingtomedia #Pitchingtojournalists

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The grounding for a successful PR plan comes from asking yourself some tough questions, including: ⭐PR success/failures thus far – what was liked/disliked? How is your organisation perceived publicly? ⭐Competition – what you like and dislike about them and their PR, how are they perceived publicly? What are they doing that could impact on your business? ⭐Threats – changes in the political, technical and economic landscape. #PRPlan #PR #PublicRelations #EdTech #Education

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"The key to successful marketing is to listen to your customers and create personalised, and relevant messages that resonate with them." We had a fantastic session with Harry Nijjar, where he shared some incredible marketing insights with our CBIT community. 🌟 Harry's tips on using technology and organic content for smart marketing were game-changing, especially for early-stage startups. 🤖 Here are some highlights from Harry's talk: 1️⃣ A/B Testing is essential to test different types of content to see what resonates best with your audience. 🧪 2️⃣ Focus on Organic Content, as people prefer content that feels natural over paid ads. You can build a separate page for fun, organic content and link it to your main brand over time. This helps keep your engagement authentic. 📈 🌱 3️⃣ Leverage AI: Use AI chatbots to enhance customer interaction and drive conversions. 🤖 We covered so much more during the session. If you missed it, don’t worry! You can catch the full interview on our YouTube channel. 📺 A huge shoutout to Harry for inspiring us with his innovative ideas! Watch the full interview here 👉 https://lnkd.in/e_SEw3EJ Mohamed Abbas | Xiao Ma | Georgi Iliev | Connor Morrison | Fatima Gillani, PhD | Zeng Fan | Jay Bal | Woodstock | Dryden Enterprise Centre | Nottingham Business School, Nottingham Trent University #Marketing #Entrepreneurship #Startups #Innovation #AI #tech #OrganicContent #CustomerEngagement #CBIT #VentureBuilding #nottingham

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Have you come across #BookTok? Do you reflect generational marketing insights in your marketing strategy? Two Sides UK are highlighting a recent rise in book sales by Gen Z, a bracket linked to those born between 1996 and 2010. Their increasing engagement with books is partly attributed to BookTok, a sub-community of TikTok, which sees an international audience, with influencer endorsement, read and review books. So reading is fashionable again! Why should this interest those with a marketing mindset you might ask... This is a generation of 'digital natives', they have grown up in a digital world, with content at their fingertips. Yet they are seeking, engaging and sharing their experiences of printed text. This may link to screen overload and exhaustion from the constant noise of digital channels. The take-away: don't discount the potential engagement of young people in tactile means of communication, which are saved, shared and cut through lots of digital noise. Whether that takes the form of #MarketingPrint, #DoorDropMarketing or #DirectMail, we'll have ideas and strategies to connect with this audience in a way that's authentic and relevant to your brand and it's creative outputs too, (thanks oodle 😉).

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We pride ourselves in only working with top Marketing freelancers in our collective. What does this mean for us in terms of selection? Here is a glimpse of our selection process. Curious? Test us. Get a selection of freelancers with no engagement on your end. You have nothing to lose, and you’ll meet our freelancers before deciding anything. All our contracts are tailored and can be stopped at any time. Schedule a call here: https://lnkd.in/gV76Eqg9 #freelancing #collective #digitalmarketing #digitalstrategy #socialmedia #datatracking #creativestrategist

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📈💡 In marketing, it's not just about the price tag – it's about the value delivered. 💰✨ Warren Buffett's wisdom rings true: 'Price is what you pay, value is what you get.' Every marketing effort should aim to deliver value that resonates with your audience, creating meaningful connections and fostering lasting relationships. 💬💡 Let's focus on delivering value that speaks volumes and leaves a lasting impression. #MarketingAgency #DigitalMarketing #BrandIdentity #StrategicSuccess #BrandBuilding

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*** New episodes alert *** 🌟Why marketers need to look beyond budgeting🌟 🎙️ Host: Dom Hawes 🌐 Guests: Dr Steve Morlidge...Thinker, Writer, Speaker The traditional approach to budgeting is broken. Worse. Budgeting builds dysfunction into business and into your marketing department. There is a better way. This week, we meet Dr Steve Morlidge, thinker, speaker, author of The Little Book of Beyond Budgeting and chair of the European Beyond Budgeting Round table. Traditional marketing budgeting limits a marketer’s ability to adapt to rapid market changes. This inflexibility, combined with a focus on short-term targets, can lead to inefficient spending—where budgets are used up to secure future funds rather than drive meaningful growth. The conventional process also discourages innovation by penalising risk-taking, essential for breaking new ground in marketing strategies. ✅Discover Flexible Budgeting Approaches: Learn how to move beyond the traditional, restrictive budgeting models to embrace more dynamic and adaptive financial planning strategies that align with fast-changing market conditions. ✅Enhance Innovation and Risk-Taking: Gain insights into how shifting away from a rigid budgetary focus can encourage innovation and risk-taking in marketing strategies, leading to greater creative freedom and potential breakthroughs in the market. ✅Optimise Resource Allocation: Understand methods to avoid wasteful spending and optimise marketing budgets, ensuring that resources are used efficiently to maximize impact and ROI in your campaigns. Steve has many answers... this episode might just hold the key to your future success? Let us know what you think! 🎧👂 https://pod.fo/e/23b823 ------------------ Like this? Please comment 💬 or Repost 📬 to your network and follow us at Unicorny 🦄🎙️ and our host Dom Hawes for more goodness.

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Content owners and champions … what’s the difference … if there is one. 🤔 Listen to Sven Lindenhahn break done the key functions of content owners and champions in this quick clip. (Hint: there is indeed a difference between these key roles.) #Communication #CommunicationsPlan

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Feeling overwhelmed by marketing mix modelling? You're not alone. Karl Mattias, our co-founder, breaks it down with three must-haves for choosing your model provider. Check them out and follow Karl Mattias for more industry wisdom.

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