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Philips Dynalite Lighting Controls – Dior Gold House, Bangkok Overview: Dior Gold House in Bangkok’s Phloenchit district marries timeless elegance with modern technology. Automated (Thailand) supported the project by integrating Philips Dynalite Lighting Controls, ensuring flawless ambiance and precision lighting. Project Background: The flagship store required an integrated lighting solution to enhance its striking façade, interior, and landscape. Key partners included: • Lighting Design: -INFUSION+ • Lighting Control: Philips Dynalite/Automated • Facade Design: @v2designstudio_Bangkok • Interior Design: OrbitDesign Studio • Landscape Design: Landscape Tectonix • Lighting: Creative Lighting Asia Group (CLA) • Electrical Consultant: Beca • Electrical Contractor: RITTA Company Limited • Project Manager: Currie & Brown Solution: The façade features 300 windows, each with 8 individually controlled Dynalite DALI circuits—enabling 3D effects and dynamic scenes. Landscape areas use Dynalite DALI controls, and retail spaces are grouped under Trailing Edge phase control, all managed via the intuitive Dynalite Colour touch screen. The system includes over 2400 DALI channels and 164 dim channels, ensuring robust performance. Implementation & Impact: Through careful planning, detailed programming, and rigorous testing, the integration achieved: Enhanced Aesthetics: A captivating, ever-changing façade. Operational Flexibility: Adaptable lighting for events and product launches. Technological Excellence: Reliable, energy-efficient performance. Client Feedback: “The lighting system has transformed our space—both in aesthetics and functionality.” Conclusion: Dior Gold House exemplifies how cutting-edge lighting control and visionary design can redefine luxury retail in Southeast Asia. Contact & Support: • Phone/Line: +66 93 774 5996 • Email: service@automated.co.th
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