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London Jeweller Dovid Fehler Says Luxury Isn’t About Perfection

Unparalleled knowledge about diamonds
London Jeweller Dovid Fehler Says Luxury Isn’t About Perfection

American actress, Jill St. John, once said, "Diamonds are forever", and there is no doubt about it. Whether you wear them or pass them down as a generational asset, a diamond investment is eternal. This is why people are more concerned about what to buy and what not to when they invest in diamonds. A few decades ago, information was not as readily accessible to everyone as it is today, and buyers want to learn more about diamonds to make informed purchase decisions.

Dovid Fehler has been guiding people into making the right purchase for a couple of years. This 29-year-old diamond expert owns London Jeweller and has unparalleled knowledge about diamonds. He is sharing it in the most transparent way to help people get value for money.

Dovid Fehler started his journey into the diamond industry at 19. Back then, he was selling loose diamonds from dealers to different shops. With no one to guide him in the space, Dovid found it challenging to build trust among his clients. Every time his attempts at selling diamonds were rejected by shop owners, Dovid lost confidence in himself. It wasn’t until he made his first sales after several months that his confidence blossomed. This inspired him to grow, and he gradually developed an insight into the industry and diamonds for the next 7 to 8 years.

A couple of years ago, Dovid found that demand for diamonds was escalating in the market, and people were looking for specific types and cuts from the investment point of view. He also saw how a handful of jewelers and brands were taking advantage of this demand to persuade people to buy something they didn’t need but because it was in stock and should be sold. That’s when Dovid thought of entering the space to help people make the right decision about diamonds. During the first year, he did not focus on selling but on educating people about what they should look for while buying diamonds. His transparency and insightful guidance soon attracted people worldwide, which gradually scaled up his follower base.

Dovid wants people to know that a little education on diamonds can not only save them money but also increase the value of their money. People should buy what they want or what they love to wear and not something they have read on a blog or heard from a jeweler. Buying a flawless diamond with no marks isn’t always a good idea if you are on a budget. The idea is to buy diamonds with subtle marks that are more affordable and almost indistinguishable in appearance.

Unlike other industry sellers who source products from brands or jewelers, Dovid has partnered with a global wholesaler. This means people purchasing diamonds from him can get the best quality product at a highly-competitive wholesale rate. Besides being a jeweler, Dovid loves to interact with people and learn about their cultures. He wants to grow his business without compromising this personal interaction. Replying to every DM is not always possible, but Dovid does his best to reach out to people and educate them on making the best purchase. He also hopes to bring a positive change in the buyer's perspective in the diamond industry.

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