Helly Hansen

This month we celebrated 10 years of speed, endurance, and team spirit with the legendary Hemsedal Up N' Down race! Teams of 2-3 skiers took on the challenge, pushing their limits down the hills of Hemsedal in Norway🚀 We are proud to be a partner of this iconic event – and this year, we took it to the next level with 8 Helly Hansen teams in the race! Huge congratulations to all participants, especially the top finishers who earned their spot on the podium. Until next year! 📷 Kalle Hagglund / Christoffer Bjerkan

2025 is already shaping up to be another exciting year for Helly Hansen!    I am thrilled to share the news that Kontoor Brands, Inc. has signed a definitive purchase agreement to acquire Helly Hansen from Canadian Tire Corporation. This is a pivotal moment for us, and an exceptional opportunity to further accelerate our global growth strategy, extend the reach of our innovative and award-winning products, and build deeper, stronger connections with our customers and consumers. We are all incredibly energized about the path forward and looking forward to joining the Kontoor family.   I would also like to thank CTC, who have been a strong and supportive owner over the last 6 years. Together we have expanded Helly’s popularity and foothold into more parts of the world – increasing sales, brand awareness and elevating shareholder value in the process. We are in our current position of strength because of their steadfast ownership and investment despite the global marketplace turbulence of recent years. Together we have Strengthened our Brands and Strengthened our Business, delivering all-time record highs in 2024 on Brand Health metrics and financial performance. I remain deeply grateful to CTC for their continuing belief in Helly.    I am so proud of our global Helly Hansen team and our collective accomplishments and would like to thank and congratulate each and every member of our global team for their continued dedication, hard work, and determination to consistently deliver industry leading results—our success is a direct result of our amazing teams.   All of us at Helly Hansen are looking forward to joining the Kontoor family and embarking together on this next chapter of our growth.

We are tremendously proud to announce that Helly Hansen's new Ægir Ocean Jacket 2.0 has won two design awards, and is celebrated for a truly groundbreaking design achievement. Evaluated by an international jury of design experts across industries, the awards celebrate the jacket’s performance-driven design developed with insights and feedback from ocean racing professionals. 🏆 Good Design Award - The world's oldest and the most recognized program for design excellence worldwide 🏆 German Design Awards, GOLD WINNER - One of the most prestigious awards in the design landscape across all industries, and the Gold award honors the highest distinction in the competition Designed in collaboration with professional sailors, including round the world record breaking sailor Thomas Coville, the Ægir Ocean Jacket 2.0 includes an updated fit, features, and Helly Hansen’s most waterproof fabric construction, HELLY TECH® Professional. By using premium quality recycled nylon yarns originating from recycled fish nets, the face fabric is even sturdier and promises sailing-grade performance. The Ægir Ocean Jacket 2.0 launches Spring/Summer '25 online and in store. Discover more about our winning design and the full Ægir offshore collection at www.hellyhansen.com.

Today is International Ski Patrol Day and we’re honoring the dedicated ski patrollers around the globe who go above and beyond to ensure our safety on the slopes 🙌 To show our gratitude, we’re donating 5% of revenue from our online sales on February 10th to various organizations that support patrollers and safety groups. Next time you're out skiing, be sure to stop and thank your local patrollers ❤️ Learn more about our ski patrol partners and International Ski Patrol Day: https://bit.ly/3xgdIFc #skipatrolday

Celebration is in order as we look toward Spring Summer 2025 with not one, not two, but THREE awards for our new Odin Rock Insulated Shell Jacket! 🏆 The German Design Award is one of the most prestigious awards in the design landscape across all industries. 🏆 The ISPO Award acknowledges the most outstanding, innovative products in sports. 🏆 The Good Design Award is the oldest and the world’s most recognized program for design excellence worldwide. This is a major achievement for us, one that recognizes the jacket's versatile, durable, and lightweight design, which was made possible through the rigorous product testing and invaluable design feedback from mountain professionals JF Plouffe and Izzy Holmes. As professional year-round mountain guides, their partnership, insights and professional dedication continues to inspire us to push the envelope with our designs. Congratulations to everyone on our team, and keep an eye out for the Odin Rock Insulated Shell Jacket dropping this Spring! Learn more about each award here: German Design Award: https://bit.ly/40P3sSJ Good Design Award: https://bit.ly/4aNyTRI ISPO: https://bit.ly/3Q93DTT

A Historic Win for Canadian Skiing! 🏆 James Crawford of team Alpine Canada has made history by securing his first-ever World Cup victory at the iconic Hahnenkamm downhill in Kitzbühel! 🥇⛷️ A huge congratulations also goes to his teammate Cameron Alexander, who earned an impressive 3rd-place finish! 🥉 These extraordinary athletes have indeed pushed the boundaries on one of the world's most challenging courses. Their determination and hard work represent everything we stand for. We’re incredibly proud to be a part of this journey as partners of team Alpine Canada and to celebrate more victories ahead! Learn more about our partnership: https://bit.ly/40SgDmT 📷: GEPA Pictures, Julia Eder

A day to remember! We hit the slopes with our Grassroots Program athletes—Carden Tomic, Kayla Constantini, Mhairi Smart, and the newest member of the crew, Charlie Beck— and had the ultimate ski day alongside their coach and HH ambassador, Gavin Phillipson, as well as freeride legend Simon Hillis. ⛷️ With two amazing mentors sharing their expertise, offering tips, encouragement, and insights into their freeride journeys, the young athletes truly shined. They showed us why they’re the rising stars of the sport 🌟, with jaw-dropping skills that left us in awe more than once throughout the day. We couldn’t be prouder to support these incredible athletes as they continue to chase their dreams. 🙌🎿 📷 Michael Overbeck

Today, the best skiers in the world will meet in Kitzbühel to race down the legendary Streif. They will test the limits of their athleticism and endurance as they race down a 3,000m course at speeds going from 0 to 60 km/h in less than 3 seconds. Tune in to learn about what it takes to orchestrate one of the toughest downhill races, and the extraordinary team behind the course that challenges the world's top skiers. https://bit.ly/42K99nB

🌟Celebrating 25 years with Helly Hansen!! 🌟   We are very proud of our long history with such an iconic ski, outdoor and sailing brand. From teaching bloggers to sail and media to ski, to celebrating Christmas in August, launching “Float to Live” with RNLI and taking HRH Prince Harry to the South Pole with Walking With The Wounded, we’ve delivered some creative and inspirational campaigns over the years… As well as ensuring a proactive, responsive and trusted press office underpinning all of our activity, time and time again.   Thank you to the incredible UK and Global HH team, and to our internal team for being so fantastic over the years! Here’s to the next 25 years!! 🥂   Check out some of our favourite moments in the blog below, including some lovely feedback from our UK Marketing Manager: https://lnkd.in/emw8G5af Peta MacDonald Kate O'Sullivan Beki Sharman Jenny Walford Jasmine Lenthall Kira Daly   #CreatingConnectionsforGrowth #HellyHansen #TrustedbyProfessionals #Marketing #25years #PR #ADPRInsight

As the leading ski brand trusted by professionals, we work closely with our ski patrol partners around the world to ensure their gear keeps them safe and protected in any environment. We're excited to announce the launch of two new avalanche backpacks for Fall/Winter '25 in our Professional Services division, designed with the Safeback SBX avalanche survival system that focuses on extending the survival timeline of avalanche burial victims under the snow. This week in Beaver Creek, Colorado at the FIS World Cup Races, Safeback will display its snow safety system and partner backpacks at the Norwegian Winter Sports Showcase. See you on December 7th! https://bit.ly/4f6sLVp